• 197 Citations
  • 8 h-Index
20042019
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Research Output 2004 2019

2019
1 Citation (Scopus)
126 Downloads (Pure)

Developing and deploying marketing agility in an emerging economy: The case of Blue Skies

Omar, M. & Osei, C., 8 Apr 2019, In : International Marketing Review. 36, 2, p. 190-212 23 p.

Research output: Contribution to journalArticle

Open Access
File
Emerging economies
Marketing
Agility
Emerging markets
Multinational enterprises

It is not what you think! The effect of colonial legacies on Africa’s inward FDI: the Case of UK FDI in Ghana

Omar, M. & Osei, C., 14 Dec 2019, (Accepted/In press) In : Critical Perspectives on International Business. (In-Press), p. (In-Press) 17 p.

Research output: Contribution to journalArticle

Foreign direct investment
Africa
Ghana
Agglomeration
Country of origin
20 Downloads (Pure)
Open Access
File
Safety
Industry
Communication
Critical incidents
Petroleum

The impact of institutional quality on Chinese foreign direct investment in Africa

Ross, A. G., Omar, M., Xu, A. & Pandey, S., 1 Sep 2019, In : Local Economy. 34, 6, p. 572-588 17 p.

Research output: Contribution to journalArticle

Institutional quality
Foreign direct investment
Africa
Corruption
Host country
1 Citation (Scopus)
65 Downloads (Pure)

Facts or gut feelings: Analysis of external pricing antecedents for SMEs in Germany

Achterberg, L. H., Omar, M., Ambituuni, A. & Roll, O., 2018, In : Journal of Small Business and Enterprise Development. 25, 6, p. 886-901

Research output: Contribution to journalArticle

Open Access
File
Pricing
Germany
Small and medium-sized enterprises
Information acquisition
Questionnaire

FDI in Botswana: Beacon In The Dark: A Survey of Literature

Omar, M., 5 Sep 2017, FDI in Botswana: Beacon In The Dark: A Survey of Literature: The British Academy of Management (BAM), Driving productivity in uncertain and challenging times, 5th to 7th September 2017, Warwick Business School.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Foreign Direct Investment in Zimbabwe and Botswana: The Elephant in the Room

Omar Saad, M., Gutu, M., Anastasiadou, C. & Osei, C., 2017, Managing Knowledge and Innovation for Business Sustainability in Africa . p. 167-194 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Foreign direct investment
Zimbabwe
Botswana
Sub-Saharan Africa
Secondary data

The Nexus between CSR and Brand Reputation: Evidence from Etisalat Nigeria

Omar, M. & Osei, C., 5 Sep 2017, The British Academy of Management (BAM), Driving productivity in uncertain and challenging times, 5th to 7th September 2017, Warwick Business School: Developing a comprehensive model of knowledge management processes and success factors: A study of German consultancy firms .

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

2016

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China

Omar, M., 2016, An investigation of key market growth factors that influence the luxurisation” of golf industry in China: Emerging Markets Conference 2016, Bangkok: Chulalangkorn Business School.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Foreign direct investment: The Ghana way

Omar, M., 2016.

Research output: Contribution to conferencePaper

2015
15 Citations (Scopus)

A confirmatory Factor Analysis of Consumer Styles Inventory: Evidence from Greece

Tarnanidis, T., Owusu-Frimpong, N., Nwankwo, S. & Omar, M., Jan 2015, In : Journal of Retailing and Consumer Services. 22, p. 164-177 14 p.

Research output: Contribution to journalArticle

Greece
Confirmatory factor analysis
Shopping orientation
Shakeout
Generalizability
3 Citations (Scopus)

Advanced and Emerging Economies Generation Y’s Perception Towards Country-of-Origin

Tjandra, N. C., Omar, M. & Ensor, J., 2015, In : International Journal of Emerging Markets. 10, 4, p. 858-874 17 p.

Research output: Contribution to journalArticle

Generation Y
Country of origin
Emerging economies
Electronic mail
Marketers

Foreign direct investment industry characteristics and spillovers: A double mechanism model

Chen, T., McQuaid, R. W. & Omar, M., 2 Feb 2015, In : Journal of Chinese Economic and Foreign Trade Studies. 8, 1, p. 49-66 18 p.

Research output: Contribution to journalArticle

Industry characteristics
Foreign direct investment
Spillover
Industry
Manufacturing industries
3 Citations (Scopus)

Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers and Supporters

Lewrick, M., Omar Saad, M., Williams Jr., R., Tjandra, N. C. & Lee, Z-C., 2015, Successful Technological Integration for Competitive Advantage in Retail Settings. Pantano, E. (ed.). IGI Global, p. 239-268 30 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Retail industry
Incremental innovation
Radical innovation
Market orientation
Trigger
6 Citations (Scopus)

Why we buy? Modeling consumer selection of referents

Tarnanidis, T., Owusu-Frimpong, N., Nwankwo, S. & Omar, M., Jan 2015, In : Journal of Retailing and Consumer Services. 22, p. 24-36 13 p.

Research output: Contribution to journalArticle

Modeling
Reference point
Apparel
Decision making
Marketing
2014
6 Citations (Scopus)
Brand management
Branding
Higher education institutions
Management model
Stakeholders

Gastro-Tourism as Destination Branding in Emerging Markets

Williams, H. A., Omar, M. & Williams Jr., R. L., 2014, In : International Journal of Leisure and Tourism Marketing. 4, 1, p. 1-18 18 p.

Research output: Contribution to journalArticle

Food
Emerging markets
Destination branding
Tourism
Tourists
6 Citations (Scopus)
Food
Scotland
Habit
Retailing
Shopping
2013

An Exploratory Examination of the Sales Process of SMEs on the Food and Drink Industry

Omar, M., 2013, Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes. Ndubisi, N. O. & Nwankwo, S. (eds.). IGI Global

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)

Marketing in SMEs: The Sales Process of SMEs on the Food and Drink Industry

Omar Saad, M. & Douglas, T., 2013, Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes. Ndubisi, N. O. & Nwankwo, S. (eds.). IGI Global, p. 163-196 34 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Buyers
Food
Marketing
Industry
Drinks

Product Brand Strategies: The Product as a Point of Value

Omar Saad, M., Osei, C., Williams Jr., R. L. & Williams, H. A., 2013, Principles of Marketing: A Value-Based Approach. Gbadamosi, A., Bathgate, I. K. & Nwankwo, S. (eds.). London: Palgrave, p. 165-200 36 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

unway logic: "Y" Generation Y prefers Fashion Brand over Country-of-Origin

Tjandra, N. C., Omar, M., Williams Jr., R. L. & Ensor, J., 2013, In : Transnational Marketing Journal. 1, 1, p. 22- 40 18 p.

Research output: Contribution to journalArticle

Open Access
Generation Y
Country of origin
Logic
Job market
Qualitative study
2012
2 Citations (Scopus)

Exploration of innovation capabilities of firms in Liaoning and Henan provinces

Lewrick, M., Chen, T., Reaside, R. & Omar, M., 2012, In : Journal of Science and Technology Policy in China. 3, 3, p. 242-263 21 p.

Research output: Contribution to journalArticle

Innovation
Innovation capability
Multiple regression
Innovation success
Monitoring
8 Citations (Scopus)

HEI Branding as a component of Country Branding in Ghana: Renaming Kwame Nkrumah University of Science & Technology

Williams Jr., R. L., Osei, C. & Omar, M., 2012, In : Journal of Marketing for Higher Education. 22, 1, p. 71-81 10 p.

Research output: Contribution to journalArticle

Branding
Higher education institutions
Africa
Ghana
Nation branding
2 Citations (Scopus)

The Value Flame and the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market

Omar Saad, M., Williams, R. L. & Rajadhyasha, U., 2012, Advances in International Marketinh: Interdisciplinary Approaches to Product Design, Innovation & Branding in International Marketing. Scott Swan, K. & Zou, S. (eds.). Vol. 23. p. 267-279 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Base of the pyramid
Bottom of the pyramid
Mindset
New markets
Emerging economies
2011

Corporate Branding and Corporate Reputation

Omar, M., 2011, Public Relations: A Managerial Perspective. Moss, D. & DeSanto, B. (eds.). SAGE Publications, p. 145-166 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Figuring Home: the Role of Commodities in the Transnational Experience

Omar, M. & Penman, C., 2011, In : Language and Intercultural Communication. 11, 4, p. 338-350 13 p.

Research output: Contribution to journalArticle

interdisciplinary research
examiner
authenticity
commodity
experience
20 Citations (Scopus)

Internet Marketing and Customer Satisfaction in Emerging markets: the case of Chinese Online Shoppers

Omar, M., Bathgate, I. & Nwankwo, S., 2011, In : Competitiveness Review: An International Business Journal. 21, 2, p. 224 - 237 13 p.

Research output: Contribution to journalArticle

Emerging markets
Customer satisfaction
Internet marketing
Web sites
Online shopping
19 Citations (Scopus)

Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation

Lewrick, M., Omar, M. & Williams Jr., R. L., 2011, In : Asian Journal of Technology Innovation. 6, 3, p. 48-61 13 p.

Research output: Contribution to journalArticle

Open Access
Innovation
Industry
Innovators
Customer orientation
Market orientation
2 Citations (Scopus)

Reducing risk in foreign market entry strategies: Standardization versus modification

Omar, M. & Porter, M., 2011, In : Competitiveness Review: An International Business Journal. 21, 4, p. 382-396 15 p.

Research output: Contribution to journalArticle

Standardization
Market entry strategy
Foreign market entry
New markets
Political risk
6 Citations (Scopus)

Sourcing or Selling: The Value Flame at the Base of the Pyramid

Williams Jr., R. L., Omar, M. & Ensor, J., 2011, In : Marketing Intelligence and Planning. 29, 3, p. 233 – 246 13 p.

Research output: Contribution to journalArticle

Base of the pyramid
Sourcing
Bottom of the pyramid
Emerging markets
Multinational corporations
5 Citations (Scopus)

The Brand-wagon: Emerging Art Markets and the Venice Biennale

Rodner, V. L., Omar, M. & Thomson, E., 2011, In : Journal of Marketing Intelligence and Planning. 29, 3, p. 319 – 336 17 p.

Research output: Contribution to journalArticle

Art market
Art
Emerging markets
Venezuela
Branding
2010

Competition and Competitive Advantages in SMEs

Omar, M., Dec 2010, Entrepreneurship Marketing: Principles and Practice of SME Marketing. Nwankwo, S. & Gbadamosi, A. (eds.). Routledge, p. 320-335 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Customer satisfaction
Factors
Emerging markets
Moderator
Consumer satisfaction
Education
Sustainable growth
Management capability
Innovation
Entrepreneurship

Entrepreneurship Competencies and Management Capabilities for Innovation and sustainable Growth: Empirical Study

Omar, M. & Lewrick, M., 2010, Innovation in Business and Enterprise: Technologies and Frameworks. Al-Hakim, L. & Jin, C. (eds.). IGI Global, p. 48-61 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Competency
Sustainable growth
Management capability
Innovation
Entrepreneurship
2 Citations (Scopus)

Entrepreneurship Competencies and Management Capabilities for Innovation and Sustainable Growth: Empirical Study

Omar Saad, M. & Lewrick, M., 2010, Innovation in Business and Enterprise: Technologies and Frameworks. Business Science Reference, p. 105-119 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Competency
Sustainable growth
Management capability
Innovation
Entrepreneurship
1 Citation (Scopus)
Innovation
Innovativeness
Enhancement
Start-up
Start-up companies

Growing Market Strengths: Management of Innovation in High Growth SMEs

Lewrick, M., Omar Saad, M. & Williams Jr., R. L., 26 Oct 2010, Entrepreneurship Marketing: Principles and Practice of SME Marketing. Nwankwo, S. & Gbadamosi, T. (eds.). Routledge, p. 196-210 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Using Emerging Markets as a Means to Diversify the Industrial Base

Omar Saad, M., Williams, R. L. & Ensor, J., 2010, Edinburgh: Napier University, School of Accounting & Economics. 21 p.

Research output: Book/ReportBook

2009
27 Citations (Scopus)

Global Brand Market-Entry Strategy to Manage Corporate Reputation

Omar, M., Williams, R. L. & Lingelbach, D., 2009, In : Journal of Product & Brand Management. 18, 3, p. 177-187 11 p.

Research output: Contribution to journalArticle

Communication
Industry
Corporate reputation
Global brands
Market entry strategy
Firm characteristics
Host country
Competitive advantage
Standardization
Global marketing
6 Citations (Scopus)

Marketing to the Bottom of the Pyramid; Opportunities in Emerging Markets

Omar, M. & Williams Jr., R. L., 2009, In : International Journal of Services, Economics and Management. 1, 4, p. 427-446 19 p.

Research output: Contribution to journalArticle

marketing
market
Emerging markets
Marketing
Bottom of the pyramid
2008

Determinants of International Entrepreneurship of UK Companies

Omar, M., Nwankwo, S. & Richards, D., 2008, In : World Review of Entrepreneurship, Management and Sustainable Development. 4, 1, p. 1-18 18 p.

Research output: Contribution to journalArticle

Standardization
Industry
International entrepreneurship
Political risk
Specific factors