• 201 Citations
  • 8 h-Index
20042019
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Fingerprint Dive into the research topics where Maktoba Omar is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Africa
Base of the pyramid
Bottom of the pyramid
Branding
Business plan
China
Communication
Competency
Competitor orientation
Corporate reputation
Country of origin
Customer orientation
Customer satisfaction
Design methodology
Drinks
Education
Emerging economies
Emerging markets
Empirical study
Enhancement
Entrepreneurs
Entrepreneurship
Factors
Food
Foreign direct investment
Generation Y
Ghana
Host country
Incremental innovation
Industry
Innovation
Innovativeness
International business
International entrepreneurship
Internet marketing
Logos
Management capability
Market entry strategy
Market orientation
Market research
Marketing
Multinational corporations
Questionnaire
Radical innovation
Safety
Small and medium-sized enterprises
Standardization
Start-up
Start-up companies
Sustainable growth