• 197 Citations
  • 8 h-Index
20042019
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Fingerprint Dive into the research topics where Maktoba Omar is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Foreign direct investment
Innovation
Emerging markets
Marketing
Africa
Management capability
Industry
Market orientation
Food
Sustainable growth
Entrepreneurship
Design methodology
China
Emerging economies
Bottom of the pyramid
Communication
Country of origin
Factors
Standardization
International business
Competency
Small and medium-sized enterprises
Multinational corporations
Branding
Generation Y
Market entry strategy
Empirical study
Corporate reputation
International entrepreneurship
Base of the pyramid
Customer satisfaction
Ghana
Host country
Entrepreneurs
Radical innovation
Incremental innovation
Competitor orientation
Questionnaire
Start-up
Start-up companies
Internet marketing
Business plan
Education
Drinks
Customer orientation
Safety
Market research
Innovativeness
Enhancement
Logos