Lyndon Simkin

Professor

Accepting PhD Students

  • 630 Citations
  • 13 h-Index
1991 …2019
If you made any changes in Pure these will be visible here soon.

Research Output 1991 2019

Filter
Review article
2001
1 Citation (Scopus)

The marketing planning experience: A UK and Portuguese comparison

Dibb, S., Farhangmehr, M. & Simkin, L., 1 Nov 2001, In : Marketing Intelligence & Planning. 19, 6, p. 409-417 9 p.

Research output: Contribution to journalReview article

Marketing planning
Portugal
Marketing
Planning
Marketing function