Lyndon Simkin

Professor

Accepting PhD Students

  • 645 Citations
  • 13 h-Index
1991 …2019
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Research Output 1991 2019

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Editorial
Editorial
4 Citations (Scopus)

Social media's impact on market segmentation and CRM

Simkin, L. & Dibb, S., Aug 2013, In : Journal of Strategic Marketing. 21, 5, p. 391-393 3 p.

Research output: Contribution to journalEditorial

12 Citations (Scopus)

The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

Nguyen, B. & Simkin, L., 6 Jan 2017, In : Journal of Marketing Management. 33, 1-2, p. 1-6

Research output: Contribution to journalEditorial

Open Access
Marketing
Future trends
Internet of things