Research output

Research output per year 1991 2013 2014 2015 2016 2018 2024

• 47 Article
• 9 Book
• 7 Chapter
• 3 Conference proceeding
• 5 More
  • 2 Editorial
  • 1 Anthology or Edited Book
  • 1 Paper
  • 1 Review article

Research output per year

Research output per year

Search results

• 2017

  The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

  Nguyen, B. & Simkin, L., 6 Jan 2017, In: Journal of Marketing Management. 33, 1-2, p. 1-6

  Research output: Contribution to journal › Editorial

  Open Access

  • Internet of Things 100%
  75 Citations (Scopus)
• 2013

  Social media's impact on market segmentation and CRM

  Simkin, L. & Dibb, S., Aug 2013, In: Journal of Strategic Marketing. 21, 5, p. 391-393 3 p.

  Research output: Contribution to journal › Editorial › peer-review
  6 Citations (Scopus)