Lyndon Simkin

Professor

Accepting PhD Students

  • 703 Citations
  • 15 h-Index
1991 …2019

Research output per year

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Research Output

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Article
1991

Targeting, Segments and Positioning

Dibb, S. & Simkin, L., 1 Jan 1991, In : International Journal of Retail & Distribution Management. 19, 3, p. 4-10 7 p.

Research output: Contribution to journalArticle

35 Citations (Scopus)
1993

Strategy and Tactics: Marketing Leisure Facilities

Dibb, S. & Simkin, L., 1 Jul 1993, In : The Service Industries Journal. 13, 3, p. 110-124 15 p.

Research output: Contribution to journalArticle

17 Citations (Scopus)

The Strength of Branding and Positioning in Services

Dibb, S. & Simkin, L., 1 Mar 1993, In : International Journal of Service Industry Management. 4, 1, p. 25-35 11 p.

Research output: Contribution to journalArticle

38 Citations (Scopus)
1994

Implementation problems in industrial market segmentation

Dibb, S. & Simkin, L., Feb 1994, In : Industrial Marketing Management. 23, 1, p. 55-63 9 p.

Research output: Contribution to journalArticle

36 Citations (Scopus)

Pan-European Advertising: Think Europe-Act Local

Dibb, S., Simkin, L. & Yuen, R., 1 Jan 1994, In : International Journal of Advertising. 13, 2, p. 125-136 12 p.

Research output: Contribution to journalArticle

12 Citations (Scopus)

Retail store performance model the impact of own-branch 'friendly fire'

Dibb, S. & Simkin, L., 1 Jan 1994, In : International Transactions in Operational Research. 1, 4, p. 479-487 9 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
1996

Competition, strategy, technology and people: the challenges facing PR

Dibb, S., Simkin, L. & Vancini, A., 1 Jan 1996, In : International Journal of Advertising. 15, 2, p. 116-127 12 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)
1997

A program for implementing market segmentation

Dibb, S. & Simkin, L., 1 Jan 1997, In : Journal of Business and Industrial Marketing. 12, 1, p. 51-65 15 p.

Research output: Contribution to journalArticle

43 Citations (Scopus)

The EU marketing environment: Pharmaceuticals and Japanese strategy

Dibb, S., Russell, Y. & Simkin, L., Apr 1997, In : European Management Journal. 15, 2, p. 195-205 11 p.

Research output: Contribution to journalArticle

7 Citations (Scopus)
1998

Key business dilemmas & the marketing remit in business-to-business marketing services

Simkin, L. & Dibb, S., 1 Jan 1998, In : International Journal of Advertising. 17, 3, p. 321-347 27 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Prioritising target markets

Simkin, L. & Dibb, S., 1 Dec 1998, In : Marketing Intelligence & Planning. 16, 7, p. 407-417 11 p.

Research output: Contribution to journalArticle

28 Citations (Scopus)
2001

Market Segmentation: Diagnosing and Treating the Barriers

Dibb, S. & Simkin, L., Nov 2001, In : Industrial Marketing Management. 30, 8, p. 609-625 17 p.

Research output: Contribution to journalArticle

81 Citations (Scopus)
2003

Marketing educators: Addressing implementation in core courses

Dibb, S. & Simkin, L., 1 Jan 2003, In : Journal of Strategic Marketing. 11, 1, p. 3-13 11 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)
2008

Diagnosing and treating operational and implementation barriers in synoptic marketing planning

Dibb, S., Simkin, L. & Wilson, D., Jul 2008, In : Industrial Marketing Management. 37, 5, p. 539-553 15 p.

Research output: Contribution to journalArticle

7 Citations (Scopus)
2009

Bridging the segmentation theory/practice divide

Dibb, S. & Simkin, L., 2009, In : Journal of Marketing Management. 25, 3-4, p. 219-225 7 p.

Research output: Contribution to journalArticle

Open Access
26 Citations (Scopus)

Implementation rules to bridge the theory/practice divide in market segmentation

Dibb, S. & Simkin, L., 2009, In : Journal of Marketing Management. 25, 3-4, p. 375-396 22 p.

Research output: Contribution to journalArticle

43 Citations (Scopus)
2010

Judging the quality of customer segments: Segmentation effectiveness

Dibb, S. & Simkin, L., Apr 2010, In : Journal of Strategic Marketing. 18, 2, p. 113-131 19 p.

Research output: Contribution to journalArticle

23 Citations (Scopus)
2011

Segmenting the energy market: Problems and successes

Simkin, L. & Dibb, S., 20 Sep 2011, In : Marketing Intelligence & Planning. 29, 6, p. 580-592 13 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
2012

Fairness Quality: The Role of Fairness in a Social and Ethically Orientated Marketing Landscape

Nguyen, B. & Simkin, L., 2012, In : The Marketing Review. 12, 4, p. 333-344

Research output: Contribution to journalArticle

7 Citations (Scopus)
2013

Simulated Test Marketing in Emerging Markets: The Need to Re-Think

Korotkov, N., Occhiocupu, N. & Simkin, L., 2013, In : Marketing Intelligence & Planning. 31, 7, p. 807-822 16 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

The Dark Side of CRM: Advantaged and Disadvantaged Customers

Nguyen, B. & Simkin, L., 2013, In : Journal of Consumer Marketing. 30, 1, p. 17-30 14 p.

Research output: Contribution to journalArticle

36 Citations (Scopus)
2014
12 Citations (Scopus)

Exploring brand attachment, its determinants and outcomes

Japutra, A., Ekinci, Y. & Simkin, L., May 2014, In : Journal of Strategic Marketing. 22, 7, p. 616-630

Research output: Contribution to journalArticle

Open Access
37 Citations (Scopus)

It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty

Nguyen, B., Klaus, P. & Simkin, L., 2014, In : Journal of Services Marketing. 28, 6, p. 484 - 497

Research output: Contribution to journalArticle

Open Access
13 Citations (Scopus)

The customer relationship management paradox: Five steps to create a fairer organisation

Nguyen, B., Lee-Wingate, S. N. & Simkin, L., 1 Sep 2014, In : Social Business. 4, 3, p. 207-230 24 p.

Research output: Contribution to journalArticle

Open Access
File
12 Downloads (Pure)

The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 2014, In : The Marketing Review. 14, 3, p. 245-264

Research output: Contribution to journalArticle

Open Access
2015

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study

Nguyen, B., Simkin, L., Klaus, P. & Chen, J., Jan 2015, In : Journal of Marketing Management. 31, 11-12, p. 1181-1206

Research output: Contribution to journalArticle

Open Access
7 Citations (Scopus)

Optimising Relationship Marketing Programmes: A Holistic Approach

Daukseviciute, I. & Simkin, L., 31 Jul 2015, In : Journal of Strategic Marketing. 24, 6, p. 500-518 19 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)

The brand likeability scale: An exploratory study of likeability in firm-level brands

Nguyen, B., Ekinci, Y., Simkin, L. & Melewar, T. C., Oct 2015, In : International Journal of Market Research. 57, 5, p. 777–800

Research output: Contribution to journalArticle

Open Access
3 Citations (Scopus)
2016

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

Han, S. H., Nguyen, B. & Simkin, L., 11 Jul 2016, In : European Journal of Marketing. 50, 7/8, p. 1348 - 1376

Research output: Contribution to journalArticle

Open Access
File
13 Citations (Scopus)
137 Downloads (Pure)

The integrity challenge of the Internet-of-Things (IoT):on understanding its dark side

De Cremer, D., Nguyen, B. & Simkin, L., 4 Nov 2016, In : Journal of Marketing Management. 33, 1-2, p. 145-158

Research output: Contribution to journalArticle

Open Access
File
17 Citations (Scopus)
181 Downloads (Pure)

Troubled Waters: The Transformation of Marketing in a Digital World

Quinn, L., Dibb, S., Simkin, L., Canhoto, A. & Analogbei, M., 2016, In : European Journal of Marketing. 50, 12, p. 2103-2133

Research output: Contribution to journalArticle

Open Access
File
15 Citations (Scopus)
70 Downloads (Pure)

Unpicking antecedents of CRM adoption: a two-stage model

Jaber, F. & Simkin, L., 16 Mar 2016, In : Journal of Strategic Marketing. (In Press)

Research output: Contribution to journalArticle

Open Access
7 Citations (Scopus)
2017

The Digital Journey: Reflected Learnings and Emerging Challenges

Quinton, S. & Simkin, L., Oct 2017, In : International Journal of Management Reviews. 19, 4, p. 455–472

Research output: Contribution to journalArticle

Open Access
File
7 Citations (Scopus)
198 Downloads (Pure)

Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context

Jaber, F. N. & Simkin, L., 2017, In : Behaviour and Information Technology. 36, 10, p. 1020-1036 17 p.

Research output: Contribution to journalArticle

Open Access
File
2 Citations (Scopus)
15 Downloads (Pure)
2018

Big Data, Big Decisions: The Impact of Big Data on Board Level Decision-Making

Merendino, A., Dibb, S., Meadows, M., Quinn, L., Wilson, D., Simkin, L. & Cahnoto, A., Dec 2018, In : Journal of Business Research. 93, p. 67-78 12 p.

Research output: Contribution to journalArticle

Open Access
File
23 Citations (Scopus)
1 Downloads (Pure)

Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

Simkin, L., Japutra, A. & Ekinci, Y., 14 May 2018, In : European Journal of Marketing. 52, 5/6, p. 1185-1202 17 p.

Research output: Contribution to journalArticle

Open Access
File
16 Citations (Scopus)
186 Downloads (Pure)

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 9 Apr 2018, In : European Journal of Marketing. 52, 3/4, p. 683-701

Research output: Contribution to journalArticle

Open Access
File
12 Citations (Scopus)
23 Downloads (Pure)

Tie the knot: building stronger consumers’ attachment toward a brand

Japutra, A., Ekinci, Y. & Simkin, L., 2018, In : Journal of Strategic Marketing. 26, 3, p. 223-240

Research output: Contribution to journalArticle

Open Access
File
11 Citations (Scopus)
24 Downloads (Pure)
2019

Self-Congruence, Brand Attachment and Compulsive Buying

Japutra, A., Ekinci, Y. & Simkin, L., Jun 2019, In : Journal of Business Research. 99, p. 456-463 8 p.

Research output: Contribution to journalArticle

Open Access
File
13 Citations (Scopus)
290 Downloads (Pure)