Lyndon Simkin

Professor

Accepting PhD Students

  • 652 Citations
  • 13 h-Index
1991 …2019
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Research Output 1991 2019

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Article
1991
34 Citations (Scopus)

Targeting, Segments and Positioning

Dibb, S. & Simkin, L., 1 Jan 1991, In : International Journal of Retail & Distribution Management. 19, 3, p. 4-10 7 p.

Research output: Contribution to journalArticle

positioning
targeting
market
segmentation
marketing
1993
17 Citations (Scopus)

Strategy and Tactics: Marketing Leisure Facilities

Dibb, S. & Simkin, L., 1 Jul 1993, In : The Service Industries Journal. 13, 3, p. 110-124 15 p.

Research output: Contribution to journalArticle

Marketing
Tactics
Leisure facilities
Marketers
37 Citations (Scopus)

The Strength of Branding and Positioning in Services

Dibb, S. & Simkin, L., 1 Mar 1993, In : International Journal of Service Industry Management. 4, 1, p. 25-35 11 p.

Research output: Contribution to journalArticle

Marketing
Branding
Positioning
Services marketing
1994
36 Citations (Scopus)

Implementation problems in industrial market segmentation

Dibb, S. & Simkin, L., Feb 1994, In : Industrial Marketing Management. 23, 1, p. 55-63 9 p.

Research output: Contribution to journalArticle

Market segmentation
Segmentation
Industrial markets
Marketers
Marketing theory
12 Citations (Scopus)

Pan-European Advertising: Think Europe-Act Local

Dibb, S., Simkin, L. & Yuen, R., 1 Jan 1994, In : International Journal of Advertising. 13, 2, p. 125-136 12 p.

Research output: Contribution to journalArticle

advertising industry
Marketing
act
European market
market
3 Citations (Scopus)

Retail store performance model the impact of own-branch 'friendly fire'

Dibb, S. & Simkin, L., 1 Jan 1994, In : International Transactions in Operational Research. 1, 4, p. 479-487 9 p.

Research output: Contribution to journalArticle

Retail stores
Sales
Fires
Planning
Industry
1996
6 Citations (Scopus)

Competition, strategy, technology and people: the challenges facing PR

Dibb, S., Simkin, L. & Vancini, A., 1 Jan 1996, In : International Journal of Advertising. 15, 2, p. 116-127 12 p.

Research output: Contribution to journalArticle

Public relations
Marketing
Industry
threat
industry
1997
43 Citations (Scopus)

A program for implementing market segmentation

Dibb, S. & Simkin, L., 1 Jan 1997, In : Journal of Business and Industrial Marketing. 12, 1, p. 51-65 15 p.

Research output: Contribution to journalArticle

Market segmentation
Segmentation
Marketing
Breakdown
Practice theory
7 Citations (Scopus)

The EU marketing environment: Pharmaceuticals and Japanese strategy

Dibb, S., Russell, Y. & Simkin, L., Apr 1997, In : European Management Journal. 15, 2, p. 195-205 11 p.

Research output: Contribution to journalArticle

Pharmaceuticals
Marketing environment
Single European market
Japan
Marketing strategy
1998
2 Citations (Scopus)

Key business dilemmas & the marketing remit in business-to-business marketing services

Simkin, L. & Dibb, S., 1 Jan 1998, In : International Journal of Advertising. 17, 3, p. 321-347 27 p.

Research output: Contribution to journalArticle

Marketing
marketing
Industry
Business-to-business marketing
Public relations
28 Citations (Scopus)

Prioritising target markets

Simkin, L. & Dibb, S., 1 Dec 1998, In : Marketing Intelligence & Planning. 16, 7, p. 407-417 11 p.

Research output: Contribution to journalArticle

Target markets
Market attractiveness
Profitability
Managers
Managerial practices
2001
80 Citations (Scopus)

Market Segmentation: Diagnosing and Treating the Barriers

Dibb, S. & Simkin, L., Nov 2001, In : Industrial Marketing Management. 30, 8, p. 609-625 17 p.

Research output: Contribution to journalArticle

Market segmentation
Segmentation
Benefit segmentation
Reviewing
Literature review
2003
6 Citations (Scopus)

Marketing educators: Addressing implementation in core courses

Dibb, S. & Simkin, L., 1 Jan 2003, In : Journal of Strategic Marketing. 11, 1, p. 3-13 11 p.

Research output: Contribution to journalArticle

Marketing
Impediments
Upgrade
Textbooks
Marketing function
2008
7 Citations (Scopus)

Diagnosing and treating operational and implementation barriers in synoptic marketing planning

Dibb, S., Simkin, L. & Wilson, D., Jul 2008, In : Industrial Marketing Management. 37, 5, p. 539-553 15 p.

Research output: Contribution to journalArticle

Marketing planning
Planning process
Diagnostics
Marketing
Strategic marketing
2009
26 Citations (Scopus)

Bridging the segmentation theory/practice divide

Dibb, S. & Simkin, L., 2009, In : Journal of Marketing Management. 25, 3-4, p. 219-225 7 p.

Research output: Contribution to journalArticle

Open Access
Practice theory
Segmentation
Productivity
Research agenda
Productivity improvement
42 Citations (Scopus)

Implementation rules to bridge the theory/practice divide in market segmentation

Dibb, S. & Simkin, L., 2009, In : Journal of Marketing Management. 25, 3-4, p. 375-396 22 p.

Research output: Contribution to journalArticle

Market segmentation
Practice theory
Segmentation
2010
23 Citations (Scopus)

Judging the quality of customer segments: Segmentation effectiveness

Dibb, S. & Simkin, L., Apr 2010, In : Journal of Strategic Marketing. 18, 2, p. 113-131 19 p.

Research output: Contribution to journalArticle

Segmentation
Robustness
Efficacy
Longitudinal case study
Marketers
2011
5 Citations (Scopus)

Segmenting the energy market: Problems and successes

Simkin, L. & Dibb, S., 20 Sep 2011, In : Marketing Intelligence & Planning. 29, 6, p. 580-592 13 p.

Research output: Contribution to journalArticle

Energy market
Segmentation
Market segmentation
Marketing management
Purchase
2012

Fairness Quality: The Role of Fairness in a Social and Ethically Orientated Marketing Landscape

Nguyen, B. & Simkin, L., 2012, In : The Marketing Review. 12, 4, p. 333-344

Research output: Contribution to journalArticle

Marketing
Fairness
Customer management
Marketers
Marketing management
6 Citations (Scopus)
Market analysis
Marketing
Team leadership
Competitive advantage
Economic uncertainty
2013
5 Citations (Scopus)

Simulated Test Marketing in Emerging Markets: The Need to Re-Think

Korotkov, N., Occhiocupu, N. & Simkin, L., 2013, In : Marketing Intelligence & Planning. 31, 7, p. 807-822 16 p.

Research output: Contribution to journalArticle

Emerging markets
Marketing
Russia
Marketing models
Middle East
35 Citations (Scopus)

The Dark Side of CRM: Advantaged and Disadvantaged Customers

Nguyen, B. & Simkin, L., 2013, In : Journal of Consumer Marketing. 30, 1, p. 17-30 14 p.

Research output: Contribution to journalArticle

Marketers
Retailers
Pricing
Marketing
Design methodology
2014
11 Citations (Scopus)
Customer engagement
China
Planning
Tactics
Marketers
33 Citations (Scopus)

Exploring brand attachment, its determinants and outcomes

Japutra, A., Ekinci, Y. & Simkin, L., May 2014, In : Journal of Strategic Marketing. 22, 7, p. 616-630

Research output: Contribution to journalArticle

Open Access
Marketers
Structured interview
Purchase
Marketing
Conceptualization
13 Citations (Scopus)

It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty

Nguyen, B., Klaus, P. & Simkin, L., 2014, In : Journal of Services Marketing. 28, 6, p. 484 - 497

Research output: Contribution to journalArticle

Open Access
Loyalty
Customization
Loyalty intentions
Customer loyalty
Linkage
12 Downloads (Pure)

The customer relationship management paradox: Five steps to create a fairer organisation

Nguyen, B., Lee-Wingate, S. N. & Simkin, L., 1 Sep 2014, In : Social Business. 4, 3, p. 207-230 24 p.

Research output: Contribution to journalArticle

Open Access
File
Customer relationship management
Customer management
Paradox
Favoritism
Marketing resources

The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 2014, In : The Marketing Review. 14, 3, p. 245-264

Research output: Contribution to journalArticle

Open Access
Conceptual framework
Brand loyalty
Consumer behaviour
Brand attitude
Consumer value
2015
7 Citations (Scopus)

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study

Nguyen, B., Simkin, L., Klaus, P. & Chen, J., Jan 2015, In : Journal of Marketing Management. 31, 11-12, p. 1181-1206

Research output: Contribution to journalArticle

Open Access
Exploratory study
Conceptual model
Fairness
Interviewing
Marketers
2 Citations (Scopus)

Optimising Relationship Marketing Programmes: A Holistic Approach

Daukseviciute, I. & Simkin, L., 31 Jul 2015, In : Journal of Strategic Marketing. 24, 6, p. 500-518 19 p.

Research output: Contribution to journalArticle

Holistic approach
Marketing
Marketing activities
Heuristic algorithm
Factor analysis
2 Citations (Scopus)

The brand likeability scale: An exploratory study of likeability in firm-level brands

Nguyen, B., Ekinci, Y., Simkin, L. & Melewar, T. C., Oct 2015, In : International Journal of Market Research. 57, 5, p. 777–800

Research output: Contribution to journalArticle

Open Access
Exploratory study
Interaction
Personality traits
Purchase
Brand personality
2016
10 Citations (Scopus)
119 Downloads (Pure)

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

Han, S. H., Nguyen, B. & Simkin, L., 2016, In : European Journal of Marketing. 50, 7/8, p. 1348 - 1376

Research output: Contribution to journalArticle

Open Access
File
Restaurants
Individualism/collectivism
Congruence
Brand reputation
Brand identification
16 Citations (Scopus)
177 Downloads (Pure)

The integrity challenge of the Internet-of-Things (IoT):on understanding its dark side

De Cremer, D., Nguyen, B. & Simkin, L., 4 Nov 2016, In : Journal of Marketing Management. 33, 1-2, p. 145-158

Research output: Contribution to journalArticle

Open Access
File
Integrity
Internet of things
Marketing practices
Marketing management
Literature review
13 Citations (Scopus)
67 Downloads (Pure)

Troubled Waters: The Transformation of Marketing in a Digital World

Quinn, L., Dibb, S., Simkin, L., Canhoto, A. & Analogbei, M., 2016, In : European Journal of Marketing. 50, 12, p. 2103-2133

Research output: Contribution to journalArticle

Open Access
File
Marketing
Water
Marketers
Accountability
Market selection
7 Citations (Scopus)

Unpicking antecedents of CRM adoption: a two-stage model

Jaber, F. & Simkin, L., 16 Mar 2016, In : Journal of Strategic Marketing. (In Press)

Research output: Contribution to journalArticle

Open Access
Employee perceptions
Two-stage model
Employees
Marketing
Organizational practices
2017
7 Citations (Scopus)
178 Downloads (Pure)

The Digital Journey: Reflected Learnings and Emerging Challenges

Quinton, S. & Simkin, L., Oct 2017, In : International Journal of Management Reviews. 19, 4, p. 455–472

Research output: Contribution to journalArticle

Open Access
File
Marketing
Digital marketing
Industry
Peers
Warning
2 Citations (Scopus)
12 Downloads (Pure)

Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context

Jaber, F. N. & Simkin, L., 2017, In : Behaviour and Information Technology. 36, 10, p. 1020-1036 17 p.

Research output: Contribution to journalArticle

Open Access
File
Arab World
Developing Countries
customer
Organizations
Knowledge Management
2018
13 Citations (Scopus)

Big Data, Big Decisions: The Impact of Big Data on Board Level Decision-Making

Merendino, A., Dibb, S., Meadows, M., Quinn, L., Wilson, D., Simkin, L. & Cahnoto, A., Dec 2018, In : Journal of Business Research. 93, p. 67-78 12 p.

Research output: Contribution to journalArticle

Decision making
Environmental change
Cohesion
Strategic decision making
Levels of analysis
12 Citations (Scopus)
186 Downloads (Pure)

Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

Simkin, L., Japutra, A. & Ekinci, Y., 14 May 2018, In : European Journal of Marketing. 52, 5/6, p. 1185-1202 17 p.

Research output: Contribution to journalArticle

Open Access
File
Moderating effect
Attachment style
Avoidance
Brand loyalty
Trash
4 Citations (Scopus)
19 Downloads (Pure)

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 9 Apr 2018, In : European Journal of Marketing. 52, 3/4, p. 683-701

Research output: Contribution to journalArticle

Open Access
File
Congruence
Trash
Compulsive buying
Emotion
Consumer well-being
9 Citations (Scopus)
19 Downloads (Pure)

Tie the knot: building stronger consumers’ attachment toward a brand

Japutra, A., Ekinci, Y. & Simkin, L., 2018, In : Journal of Strategic Marketing. 26, 3, p. 223-240

Research output: Contribution to journalArticle

Open Access
File
Congruence
Loyalty
Resilience
Responsiveness
Shareholders
2019
8 Citations (Scopus)
220 Downloads (Pure)

Self-Congruence, Brand Attachment and Compulsive Buying

Japutra, A., Ekinci, Y. & Simkin, L., Jun 2019, In : Journal of Business Research. 99, p. 456-463 8 p.

Research output: Contribution to journalArticle

Open Access
File
Congruence
Compulsive buying
Consumerism
Predictors
Direct effect