Lyndon Simkin

Professor

Accepting PhD Students

  • 634 Citations
  • 13 h-Index
1991 …2019
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Research Output 1991 2019

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Conference proceeding
2015

Is Marketing in the Digital Era Losing its Magic?

Simkin, L., Dibb, S., Quinn, L., Canhoto, A. & Analogbei, M., 2015, Academy of Marketing Conference. Limerick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Preparing for the future – how managers perceive, interpret and assess the impact of digital technologies for business

Canhoto, A., Dibb, S., Simkin, L., Quinn, L. & Analogbei, M., 2015, Hawaii International Conference on System Services. Manoa

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

2014

Assessing the Impact of Social Media in Marketing Information Systems

Canhoto, A., Dibb, S., Simkin, L., Quinn, L. & Analogbei, M., 2014, Academy of Marketing Conference.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Social media
Marketing information systems
Market analysis
Digital marketing
Competitive analysis