Lyndon Simkin

Professor

Accepting PhD Students

  • 650 Citations
  • 13 h-Index
1991 …2019
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Research Output 1991 2019

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Competition, Strategy, Technology and People

Simkin, L. & Dibb, S., 2000, Marketing Communications Classics. Thomson Learning, p. 384-394 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Fairness Management in India, Pakistan and Bangladesh

Simkin, L., 15 Feb 2015, Ethical and Social Marketing in Asia. Nguyen, B. & Rowley, C. (eds.). Chandos, p. 233-252 19 p. (Chandos Asian Studies Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

Fairness Management in Singapore, Malaysia, and Thailand

Simkin, L., 15 Feb 2015, Ethical and Social Marketing in Asia. Nguyen, B. & Rowley, C. (eds.). 1 ed. Chandos, p. 215-232 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty

Simkin, L. & Dibb, S., 2013, Competitive Intelligence, Analysis and Strategy. Wright, S. (ed.). 1 ed. Routledge, p. 99-108 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Market Segmentation and Segment Strategy

Simkin, L. & Dibb, S., May 2016, Marketing Theory. Baker, M. J. & Saren, M. (eds.). 3 ed. SAGE Publications, p. 251-282 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Segmentation

Simkin, L., Apr 2016, The Marketing Book. Baker, M. & Hart, S. (eds.). Taylor & Francis, p. 271-294

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
1 Citation (Scopus)

Target segment strategy

Dibb, S. & Simkin, L., 1 Jan 2010, Marketing Theory: A Student Text. Baker, M. J. & Saren, M. (eds.). SAGE Publications, p. 237-260 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter