Research output per year
Research output per year
Search results
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2016
Marketing: Concepts and Strategies
Dibb, S., Simkin, L., Pride, W. & Ferrell, O. C., 2016, 7th Edition ed. Cengage Learning EMEA. 816 p.Research output: Book/Report › Book › peer-review
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2013
Marketing Essentials, 2nd Edition
Simkin, L. & Dibb, S., 2013, Cengage Learning EMEA.Research output: Book/Report › Book › peer-review
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Market segmentation success: Making it happen!
Dibb, S. & Simkin, L., 1 Jan 2013, Taylor and Francis. 188 p.Research output: Book/Report › Book › peer-review
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2008
Marketing Planning
Simkin, L. & Dibb, S., 2008, 1 ed. Cengage Learning EMEA. 288 p.Research output: Book/Report › Book › peer-review
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2007
Marketing briefs: A revision and study guide
Dibb, S. & Simkin, L., 7 Jun 2007, 2 ed. Taylor and Francis - Balkema. 351 p.Research output: Book/Report › Book › peer-review
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2004
Marketing Briefs
Dibb, S. & Simkin, L., 2004, 2 ed. Butterworth-Heinemann.Research output: Book/Report › Book › peer-review
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2001
The Marketing Casebook: Cases and Concepts
Dibb, S. & Simkin, L., 2001, 2 ed. Cengage Learning EMEA. 384 p.Research output: Book/Report › Book › peer-review
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1996
The Marketing Planning Workbook
Dibb, S. & Simkin, L., 1996, London: Routledge. 235 p.Research output: Book/Report › Book › peer-review
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The Market Segmentation Workbook
Dibb, S. & Simkin, L., 1996, 1 ed. Cengage Learning EMEA. 240 p.Research output: Book/Report › Book › peer-review