Lyndon Simkin

Professor

Accepting PhD Students

  • 650 Citations
  • 13 h-Index
1991 …2019
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Research Output 1991 2019

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Anthology or Edited Book
Anthology or Edited Book
5 Citations (Scopus)

The Dark Side of CRM: Customers, Relationships and Management

Nguyen, B. (ed.), Simkin, L. (ed.) & Canhoto, A. I. (ed.), Aug 2015, Routledge.

Research output: Book/ReportAnthology or Edited Book

Customer management
Customer relationship
Purchasing
Firm profitability
Employees