Research output

Research output per year 1991 2013 2014 2015 2016 2018 2024

• 47 Article
• 9 Book
• 7 Chapter
• 3 Conference proceeding
• 5 More
  • 2 Editorial
  • 1 Anthology or Edited Book
  • 1 Paper
  • 1 Review article

Research output per year

Research output per year

Search results

• 2024

  Do Water Risk Management Strategies Lead to Environmental Upgrading in Global Value Chains? A View from South Africa’s Export Fruit Industry

  Lanari, N., Bek, D., Timms, J. & Simkin, L., Jul 2024, In: Journal of Rural Studies. 109, 10 p., 103304.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • South Africa 100%
  • Fruit 100%
  • Value Chain 100%
  • Global Value Chains 100%
  • Sustainability 100%
  4 Downloads (Pure)
• 2023

  The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

  Cook, D., Biscaia, R., Papadas, K., Simkin, L. & Carter, L., 4 May 2023, In: European Sport Management Quarterly. 23, 3, p. 811-832 22 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Sport Event 100%
  • Ecosystems 50%
  • Simulation Mode 33%
  • Sponsorship 33%
  • Actors 33%
  14 Citations (Scopus)

  73 Downloads (Pure)
• 2022

  A systematic review of the dark side of CRM: the need for a new research agenda

  Nguyen, B., Jaber, F. & Simkin, L., 2 Jan 2022, In: Journal of Strategic Marketing. 30, 1, p. 93-111 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Research 100%
  • Customer 100%
  • Resilience 50%
  • Management 50%
  • Social Systems 25%
  15 Citations (Scopus)

• Discovering the dark side of brand attachment: Impulsive buying, obsessive-compulsive buying and trash talking

  Japutra, A., Ekinci, Y. & Simkin, L., 1 Jun 2022, In: Journal of Business Research. 145, p. 442-453 12 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Attachment 100%
  • Anxiety 28%
  • Consumers 21%
  • Research 14%
  • Legislation 7%
  19 Citations (Scopus)

  327 Downloads (Pure)
• 2021

  Digital strategy aligning in SMEs: A dynamic capabilities perspective

  Canhoto, A. I., Quinton, S., Pera, R., Molinillo, S. & Simkin, L., Sept 2021, In: Journal of Strategic Information Systems. 30, 3, 17 p., 101682.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Sized Enterprise 100%
  • Dynamic Capabilities 50%
  • Transformations 25%
  • Information Systems 25%
  • Industry Sector 25%
  82 Citations (Scopus)

  461 Downloads (Pure)

• In whose interests? Water risk mitigation strategies practiced by the fruit industry in South Africa’s Western Cape

  Lanari, N., Bek, D., Timms, J. & Simkin, L., 1 Nov 2021, In: Geoforum. 126, p. 105-114 10 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Water 100%
  • Republic of South Africa 100%
  • Fruit 100%
  • Strategy 100%
  • Risk 100%
  8 Citations (Scopus)

  37 Downloads (Pure)
• 2020

  Consumers’ Drive to Share Knowledge Within a Green Clothing Online Community: Exploring the Roles of Hedonic, Functional, Psychological and Social Participatory Benefits

  Beech, R., Simkin, L., Kumar, A. & Ferreira, C., 2 Sept 2020, p. 1-25. 25 p.

  Research output: Contribution to conference › Paper › peer-review

  Open Access

  File

  • Consumers 100%
  • Knowledge 80%
  • Clothing 60%
  • Online Community 40%
  • Adoption 40%
  88 Downloads (Pure)
• 2019

  Self-Congruence, Brand Attachment and Compulsive Buying

  Japutra, A., Ekinci, Y. & Simkin, L., Jun 2019, In: Journal of Business Research. 99, p. 456-463 8 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Congruence 100%
  • Attachment 60%
  • Behavior 10%
  170 Citations (Scopus)

  1106 Downloads (Pure)
• 2018

  Big Data, Big Decisions: The Impact of Big Data on Board Level Decision-Making

  Merendino, A., Dibb, S., Meadows, M., Quinn, L., Wilson, D., Simkin, L. & Cahnoto, A., Dec 2018, In: Journal of Business Research. 93, p. 67-78 12 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Big Data 100%
  • Director 42%
  • Decision-Making 42%
  • Knowledge 28%
  • Decision 28%
  144 Citations (Scopus)

  668 Downloads (Pure)

• Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

  Simkin, L., Japutra, A. & Ekinci, Y., 14 May 2018, In: European Journal of Marketing. 52, 5/6, p. 1185-1202 17 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Attachment 100%
  • Behavior 45%
  • Attachment Style 40%
  • Consumers 30%
  • Brand Loyalty 15%
  112 Citations (Scopus)

  1708 Downloads (Pure)

• The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

  Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 9 Apr 2018, In: European Journal of Marketing. 52, 3/4, p. 683-701

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Attachment 100%
  • Congruence 62%
  • Consumers 31%
  • Buying Behavior 12%
  • Methodology 12%
  64 Citations (Scopus)

  869 Downloads (Pure)

• Tie the knot: building stronger consumers’ attachment toward a brand

  Japutra, A., Ekinci, Y. & Simkin, L., 2018, In: Journal of Strategic Marketing. 26, 3, p. 223-240

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Attachment 100%
  • Congruence 50%
  • Consumers 33%
  • Resilience 33%
  • Loyalty 16%
  73 Citations (Scopus)

  119 Downloads (Pure)
• 2017

  The Digital Journey: Reflected Learnings and Emerging Challenges

  Quinton, S. & Simkin, L., Oct 2017, In: International Journal of Management Reviews. 19, 4, p. 455–472

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Journey 100%
  • Digital Marketing 50%
  • Archiving 25%
  • Peers 25%
  • Abilities 25%
  28 Citations (Scopus)

  591 Downloads (Pure)

• The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

  Nguyen, B. & Simkin, L., 6 Jan 2017, In: Journal of Marketing Management. 33, 1-2, p. 1-6

  Research output: Contribution to journal › Editorial

  Open Access

  • Internet of Things 100%
  75 Citations (Scopus)

• Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context

  Jaber, F. N. & Simkin, L., 2017, In: Behaviour and Information Technology. 36, 10, p. 1020-1036 17 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Customer Relationship Management 100%
  • Relationship Marketing 100%
  • Adoption 55%
  • Practice 33%
  • Contexts 33%
  11 Citations (Scopus)

  110 Downloads (Pure)
• 2016

  Marketing: Concepts and Strategies

  Dibb, S., Simkin, L., Pride, W. & Ferrell, O. C., 2016, 7th Edition ed. Cengage Learning EMEA. 816 p.

  Research output: Book/Report › Book › peer-review

  • Marketing 100%
  • Strategy 42%
  • Conceptualization 42%
  • Edition 28%
  • Students 28%

• Market Segmentation and Segment Strategy

  Simkin, L. & Dibb, S., May 2016, Marketing Theory. Baker, M. J. & Saren, M. (eds.). 3 ed. SAGE Publications, p. 251-282 31 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Segmentation

  Simkin, L., Apr 2016, The Marketing Book. Baker, M. & Hart, S. (eds.). Taylor and Francis, p. 271-294

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  Open Access

• The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

  Han, S. H., Nguyen, B. & Simkin, L., 11 Jul 2016, In: European Journal of Marketing. 50, 7/8, p. 1348 - 1376

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Symbolic Consumption 100%
  • Social Needs 57%
  • Congruence 42%
  • Restaurant 42%
  • Collectivism 42%
  35 Citations (Scopus)

  698 Downloads (Pure)

• The integrity challenge of the Internet-of-Things (IoT):on understanding its dark side

  De Cremer, D., Nguyen, B. & Simkin, L., 4 Nov 2016, In: Journal of Marketing Management. 33, 1-2, p. 145-158

  Research output: Contribution to journal › Article

  Open Access

  File

  • Behavior 100%
  • Adoption 16%
  • Research 16%
  • Marketing Management 16%
  • Broad Category 16%
  71 Citations (Scopus)

  570 Downloads (Pure)

• Troubled Waters: The Transformation of Marketing in a Digital World

  Quinn, L., Dibb, S., Simkin, L., Canhoto, A. & Analogbei, M., Dec 2016, In: European Journal of Marketing. 50, 12, p. 2103-2133

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Marketing 100%
  • Responsibility 42%
  • Research 28%
  • Landscape 28%
  • Practice 28%
  63 Citations (Scopus)

  274 Downloads (Pure)

• Unpicking antecedents of CRM adoption: a two-stage model

  Jaber, F. & Simkin, L., 16 Mar 2016, In: Journal of Strategic Marketing. (In Press)

  Research output: Contribution to journal › Article

  Open Access

  • Consumer Application 100%
  12 Citations (Scopus)
• 2015

  Fairness Management in India, Pakistan and Bangladesh

  Simkin, L., 15 Feb 2015, Ethical and Social Marketing in Asia. Nguyen, B. & Rowley, C. (eds.). Chandos, p. 233-252 19 p. (Chandos Asian Studies Series).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Fairness Management in Singapore, Malaysia, and Thailand

  Simkin, L., 15 Feb 2015, Ethical and Social Marketing in Asia. Nguyen, B. & Rowley, C. (eds.). 1 ed. Chandos, p. 215-232 17 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study

  Nguyen, B., Simkin, L., Klaus, P. & Chen, J., 2015, In: Journal of Marketing Management. 31, 11-12, p. 1181-1206

  Research output: Contribution to journal › Article › peer-review

  • Psychometric Property 100%
  • Quality Attribute 100%
  8 Citations (Scopus)

• Is Marketing in the Digital Era Losing its Magic?

  Simkin, L., Dibb, S., Quinn, L., Canhoto, A. & Analogbei, M., 2015, Academy of Marketing Conference. Limerick

  Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

• Optimising Relationship Marketing Programmes: A Holistic Approach

  Daukseviciute, I. & Simkin, L., 31 Jul 2015, In: Journal of Strategic Marketing. 24, 6, p. 500-518 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Relationship Marketing 100%
  • Return 16%
  • Costs 16%
  • Factor Analysis 16%
  • Multiple Regression Analysis 16%
  3 Citations (Scopus)

• Preparing for the future – how managers perceive, interpret and assess the impact of digital technologies for business

  Canhoto, A., Dibb, S., Simkin, L., Quinn, L. & Analogbei, M., 2015, Hawaii International Conference on System Services. Manoa

  Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

• The brand likeability scale: An exploratory study of likeability in firm-level brands

  Nguyen, B., Ekinci, Y., Simkin, L. & Melewar, T. C., 1 Sept 2015, In: International Journal of Market Research. 57, 5, p. 777–800

  Research output: Contribution to journal › Article › peer-review

  • Psychometrics 100%
  • Research 100%
  • Measurement 100%
  • Personality Trait 100%
  • Validity 100%
  15 Citations (Scopus)

• The Dark Side of CRM: Customers, Relationships and Management

  Nguyen, B. (ed.), Simkin, L. (ed.) & Canhoto, A. I. (ed.), Aug 2015, Routledge.

  Research output: Book/Report › Anthology or Edited Book

  • Customer 100%
  • Customers 100%
  • Enterprise 100%
  • Behavior 50%
  • Customer Relationship 50%
• 2014

  Assessing the Impact of Social Media in Marketing Information Systems

  Canhoto, A., Dibb, S., Simkin, L., Quinn, L. & Analogbei, M., 2014, Academy of Marketing Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

  • Social Media 100%
  • Marketing Information 80%
  • Information Systems 80%
  • Medium Technology 40%
  • Markets 40%

• Customer engagement planning emerging from the “individualist-collectivist”-framework : An empirical examination in China and UK

  Nguyen, B., Chang, K. & Simkin, L., 2014, In: Marketing Intelligence & Planning. 32, 1, p. 41-65

  Research output: Contribution to journal › Article

  • Customer 100%
  • Customers 100%
  • Tactics 36%
  • UK 26%
  • China 15%
  22 Citations (Scopus)

• Exploring brand attachment, its determinants and outcomes

  Japutra, A., Ekinci, Y. & Simkin, L., May 2014, In: Journal of Strategic Marketing. 22, 7, p. 616-630

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Attachment 100%
  • Determinants 25%
  • Research 16%
  • Consumers 16%
  • Resilience 16%
  135 Citations (Scopus)

• It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty

  Nguyen, B., Klaus, P. & Simkin, L., 2014, In: Journal of Services Marketing. 28, 6, p. 484 - 497

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Unfairness 100%
  • Moderator 10%
  28 Citations (Scopus)

• The customer relationship management paradox: Five steps to create a fairer organisation

  Nguyen, B., Lee-Wingate, S. N. & Simkin, L., 1 Sept 2014, In: Social Business. 4, 3, p. 207-230 24 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Customer 100%
  • Customers 100%
  • Practice 50%
  • Marketing 50%
  • Management 50%
  381 Downloads (Pure)

• The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

  Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 2014, In: The Marketing Review. 14, 3, p. 245-264

  Research output: Contribution to journal › Article

  Open Access

  • Conceptual Framework 100%
  • Behavior 100%
  • Practitioners 50%
  • Attitudes 50%
  • Brand Community 50%
• 2013

  Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty

  Simkin, L. & Dibb, S., 2013, Competitive Intelligence, Analysis and Strategy. Wright, S. (ed.). 1 ed. Routledge, p. 99-108 9 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

• Marketing Essentials, 2nd Edition

  Simkin, L. & Dibb, S., 2013, Cengage Learning EMEA.

  Research output: Book/Report › Book › peer-review

  • Marketing 100%
  • Analysis 22%
  • Markets 22%
  • Understanding 11%
  • Edition 11%

• Market segmentation success: Making it happen!

  Dibb, S. & Simkin, L., 1 Jan 2013, Taylor and Francis. 188 p.

  Research output: Book/Report › Book › peer-review

  • Success 100%
  • Market Segmentation 85%
  • Segmentation 57%
  • Customer 28%
  • Markets 28%

• Simulated Test Marketing in Emerging Markets: The Need to Re-Think

  Korotkov, N., Occhiocupu, N. & Simkin, L., 2013, In: Marketing Intelligence & Planning. 31, 7, p. 807-822 16 p.

  Research output: Contribution to journal › Article › peer-review

  • Test Market 100%
  • Markets 63%
  • Russia 54%
  • Simulation Mode 36%
  • Fast Moving Consumer Goods 36%
  10 Citations (Scopus)

• Social media's impact on market segmentation and CRM

  Simkin, L. & Dibb, S., Aug 2013, In: Journal of Strategic Marketing. 21, 5, p. 391-393 3 p.

  Research output: Contribution to journal › Editorial › peer-review
  6 Citations (Scopus)

• The Dark Side of CRM: Advantaged and Disadvantaged Customers

  Nguyen, B. & Simkin, L., 2013, In: Journal of Consumer Marketing. 30, 1, p. 17-30 14 p.

  Research output: Contribution to journal › Article › peer-review

  • Customer 100%
  • Customers 100%
  • Pricing 18%
  • Unfairness 18%
  • Tactics 9%
  45 Citations (Scopus)
• 2012

  Fairness Quality: The Role of Fairness in a Social and Ethically Orientated Marketing Landscape

  Nguyen, B. & Simkin, L., 2012, In: The Marketing Review. 12, 4, p. 333-344

  Research output: Contribution to journal › Article › peer-review

  • Marketing 100%
  • Fairness 85%
  • Landscape 57%
  • Quality 57%
  • Customer 42%

• Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty

  Simkin, L. & Dibb, S., 15 Feb 2012, In: Journal of Strategic Marketing. 20, 1, p. 45-54 10 p.

  Research output: Contribution to journal › Article › peer-review

  • Marketing 100%
  • Leadership 75%
  • Economics 50%
  • Economic Uncertainty 50%
  • Decision Making 50%
  9 Citations (Scopus)
• 2011

  Segmenting the energy market: Problems and successes

  Simkin, L. & Dibb, S., 20 Sept 2011, In: Marketing Intelligence & Planning. 29, 6, p. 580-592 13 p.

  Research output: Contribution to journal › Article › peer-review

  • Segmentation 100%
  • Enterprises 50%
  • Problem 50%
  • Markets 37%
  • Project 25%
  6 Citations (Scopus)
• 2010

  Judging the quality of customer segments: Segmentation effectiveness

  Dibb, S. & Simkin, L., Apr 2010, In: Journal of Strategic Marketing. 18, 2, p. 113-131 19 p.

  Research output: Contribution to journal › Article › peer-review

  • Quality 100%
  • Segmentation 83%
  • Criterion 66%
  • Testing 33%
  • Specific Industry 33%
  34 Citations (Scopus)

• Target segment strategy

  Dibb, S. & Simkin, L., 1 Jan 2010, Marketing Theory: A Student Text. Baker, M. J. & Saren, M. (eds.). SAGE Publications, p. 237-260 24 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
  1 Citation (Scopus)
• 2009

  Bridging the segmentation theory/practice divide

  Dibb, S. & Simkin, L., 2009, In: Journal of Marketing Management. 25, 3-4, p. 219-225 7 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Segmentation 100%
  • Research 44%
  • Practitioners 11%
  • Measurement 11%
  • Development 11%
  34 Citations (Scopus)

• Implementation rules to bridge the theory/practice divide in market segmentation

  Dibb, S. & Simkin, L., 2009, In: Journal of Marketing Management. 25, 3-4, p. 375-396 22 p.

  Research output: Contribution to journal › Article › peer-review

  • Implementation 100%
  • Segmentation 83%
  • Investigation 50%
  • Rule 50%
  • Bridges 33%
  53 Citations (Scopus)
• 2008

  Diagnosing and treating operational and implementation barriers in synoptic marketing planning

  Dibb, S., Simkin, L. & Wilson, D., Jul 2008, In: Industrial Marketing Management. 37, 5, p. 539-553 15 p.

  Research output: Contribution to journal › Article › peer-review

  • Business to Business Marketing 100%
  9 Citations (Scopus)