Lyndon Simkin

Professor

Accepting PhD Students

  • 634 Citations
  • 13 h-Index
1991 …2019
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Research Output 1991 2019

2019
7 Citations (Scopus)
210 Downloads (Pure)

Self-Congruence, Brand Attachment and Compulsive Buying

Japutra, A., Ekinci, Y. & Simkin, L., Jun 2019, In : Journal of Business Research. 99, p. 456-463 8 p.

Research output: Contribution to journalArticle

Open Access
File
Congruence
Compulsive buying
Consumerism
Predictors
Direct effect
2018
11 Citations (Scopus)

Big Data, Big Decisions: The Impact of Big Data on Board Level Decision-Making

Merendino, A., Dibb, S., Meadows, M., Quinn, L., Wilson, D., Simkin, L. & Cahnoto, A., Dec 2018, In : Journal of Business Research. 93, p. 67-78 12 p.

Research output: Contribution to journalArticle

Decision making
Environmental change
Cohesion
Strategic decision making
Levels of analysis
12 Citations (Scopus)
185 Downloads (Pure)

Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

Simkin, L., Japutra, A. & Ekinci, Y., 14 May 2018, In : European Journal of Marketing. 52, 5/6, p. 1185-1202 17 p.

Research output: Contribution to journalArticle

Open Access
File
Moderating effect
Attachment style
Avoidance
Brand loyalty
Trash
4 Citations (Scopus)
16 Downloads (Pure)

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 9 Apr 2018, In : European Journal of Marketing. 52, 3/4, p. 683-701

Research output: Contribution to journalArticle

Open Access
File
Congruence
Trash
Compulsive buying
Emotion
Consumer well-being
8 Citations (Scopus)
18 Downloads (Pure)

Tie the knot: building stronger consumers’ attachment toward a brand

Japutra, A., Ekinci, Y. & Simkin, L., 2018, In : Journal of Strategic Marketing. 26, 3, p. 223-240

Research output: Contribution to journalArticle

Open Access
File
Congruence
Loyalty
Resilience
Responsiveness
Shareholders
2017
7 Citations (Scopus)
172 Downloads (Pure)

The Digital Journey: Reflected Learnings and Emerging Challenges

Quinton, S. & Simkin, L., Oct 2017, In : International Journal of Management Reviews. 19, 4, p. 455–472

Research output: Contribution to journalArticle

Open Access
File
Marketing
Digital marketing
Industry
Peers
Warning
12 Citations (Scopus)

The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

Nguyen, B. & Simkin, L., 6 Jan 2017, In : Journal of Marketing Management. 33, 1-2, p. 1-6

Research output: Contribution to journalEditorial

Open Access
Marketing
Future trends
Internet of things
1 Citation (Scopus)
10 Downloads (Pure)

Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context

Jaber, F. N. & Simkin, L., 2017, In : Behaviour and Information Technology. 36, 10, p. 1020-1036 17 p.

Research output: Contribution to journalArticle

Open Access
File
Arab World
Developing Countries
customer
Organizations
Knowledge Management
2016

Marketing: Concepts and Strategies

Dibb, S., Simkin, L., Pride, W. & Ferrell, O. C., 2016, 7th Edition ed. Cengage Learning EMEA. 816 p.

Research output: Book/ReportBook

Marketing concept
Marketing
Marketing strategy
Social media marketing
Strategizing

Market Segmentation and Segment Strategy

Simkin, L. & Dibb, S., May 2016, Marketing Theory. Baker, M. J. & Saren, M. (eds.). 3 ed. SAGE Publications, p. 251-282 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Segmentation

Simkin, L., Apr 2016, The Marketing Book. Baker, M. & Hart, S. (eds.). Taylor & Francis, p. 271-294

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
9 Citations (Scopus)
112 Downloads (Pure)

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

Han, S. H., Nguyen, B. & Simkin, L., 2016, In : European Journal of Marketing. 50, 7/8, p. 1348 - 1376

Research output: Contribution to journalArticle

Open Access
File
Restaurants
Individualism/collectivism
Congruence
Brand reputation
Brand identification
13 Citations (Scopus)
176 Downloads (Pure)

The integrity challenge of the Internet-of-Things (IoT):on understanding its dark side

De Cremer, D., Nguyen, B. & Simkin, L., 4 Nov 2016, In : Journal of Marketing Management. 33, 1-2, p. 145-158

Research output: Contribution to journalArticle

Open Access
File
Integrity
Internet of things
Marketing practices
Marketing management
Literature review
11 Citations (Scopus)
65 Downloads (Pure)

Troubled Waters: The Transformation of Marketing in a Digital World

Quinn, L., Dibb, S., Simkin, L., Canhoto, A. & Analogbei, M., 2016, In : European Journal of Marketing. 50, 12, p. 2103-2133

Research output: Contribution to journalArticle

Open Access
File
Marketing
Water
Marketers
Accountability
Market selection
6 Citations (Scopus)

Unpicking antecedents of CRM adoption: a two-stage model

Jaber, F. & Simkin, L., 16 Mar 2016, In : Journal of Strategic Marketing. (In Press)

Research output: Contribution to journalArticle

Open Access
Employee perceptions
Two-stage model
Employees
Marketing
Organizational practices
2015

Fairness Management in India, Pakistan and Bangladesh

Simkin, L., 15 Feb 2015, Ethical and Social Marketing in Asia. Nguyen, B. & Rowley, C. (eds.). Chandos, p. 233-252 19 p. (Chandos Asian Studies Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

Fairness Management in Singapore, Malaysia, and Thailand

Simkin, L., 15 Feb 2015, Ethical and Social Marketing in Asia. Nguyen, B. & Rowley, C. (eds.). 1 ed. Chandos, p. 215-232 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations (Scopus)

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study

Nguyen, B., Simkin, L., Klaus, P. & Chen, J., Jan 2015, In : Journal of Marketing Management. 31, 11-12, p. 1181-1206

Research output: Contribution to journalArticle

Open Access
Exploratory study
Conceptual model
Fairness
Interviewing
Marketers

Is Marketing in the Digital Era Losing its Magic?

Simkin, L., Dibb, S., Quinn, L., Canhoto, A. & Analogbei, M., 2015, Academy of Marketing Conference. Limerick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

2 Citations (Scopus)

Optimising Relationship Marketing Programmes: A Holistic Approach

Daukseviciute, I. & Simkin, L., 31 Jul 2015, In : Journal of Strategic Marketing. 24, 6, p. 500-518 19 p.

Research output: Contribution to journalArticle

Holistic approach
Marketing
Marketing activities
Heuristic algorithm
Factor analysis

Preparing for the future – how managers perceive, interpret and assess the impact of digital technologies for business

Canhoto, A., Dibb, S., Simkin, L., Quinn, L. & Analogbei, M., 2015, Hawaii International Conference on System Services. Manoa

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

2 Citations (Scopus)

The brand likeability scale: An exploratory study of likeability in firm-level brands

Nguyen, B., Ekinci, Y., Simkin, L. & Melewar, T. C., Oct 2015, In : International Journal of Market Research. 57, 5, p. 777–800

Research output: Contribution to journalArticle

Open Access
Exploratory study
Interaction
Personality traits
Purchase
Brand personality
5 Citations (Scopus)

The Dark Side of CRM: Customers, Relationships and Management

Nguyen, B. (ed.), Simkin, L. (ed.) & Canhoto, A. I. (ed.), Aug 2015, Routledge.

Research output: Book/ReportAnthology or Edited Book

Customer management
Customer relationship
Purchasing
Firm profitability
Employees
2014

Assessing the Impact of Social Media in Marketing Information Systems

Canhoto, A., Dibb, S., Simkin, L., Quinn, L. & Analogbei, M., 2014, Academy of Marketing Conference.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Social media
Marketing information systems
Market analysis
Digital marketing
Competitive analysis
11 Citations (Scopus)
Customer engagement
China
Planning
Tactics
Marketers
31 Citations (Scopus)

Exploring brand attachment, its determinants and outcomes

Japutra, A., Ekinci, Y. & Simkin, L., May 2014, In : Journal of Strategic Marketing. 22, 7, p. 616-630

Research output: Contribution to journalArticle

Open Access
Marketers
Structured interview
Purchase
Marketing
Conceptualization
13 Citations (Scopus)

It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty

Nguyen, B., Klaus, P. & Simkin, L., 2014, In : Journal of Services Marketing. 28, 6, p. 484 - 497

Research output: Contribution to journalArticle

Open Access
Loyalty
Customization
Loyalty intentions
Customer loyalty
Linkage
12 Downloads (Pure)

The customer relationship management paradox: Five steps to create a fairer organisation

Nguyen, B., Lee-Wingate, S. N. & Simkin, L., 1 Sep 2014, In : Social Business. 4, 3, p. 207-230 24 p.

Research output: Contribution to journalArticle

Open Access
File
Customer relationship management
Customer management
Paradox
Favoritism
Marketing resources

The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 2014, In : The Marketing Review. 14, 3, p. 245-264

Research output: Contribution to journalArticle

Open Access
Conceptual framework
Brand loyalty
Consumer behaviour
Brand attitude
Consumer value
2013

Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty

Simkin, L. & Dibb, S., 2013, Competitive Intelligence, Analysis and Strategy. Wright, S. (ed.). 1 ed. Routledge, p. 99-108 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing Essentials, 2nd Edition

Simkin, L. & Dibb, S., 2013, Cengage Learning EMEA.

Research output: Book/ReportBook

Marketing
Marketing management
Module
Strategic marketing
Undergraduate

Market segmentation success: Making it happen!

Dibb, S. & Simkin, L., 1 Jan 2013, Taylor and Francis. 188 p.

Research output: Book/ReportBook

Market segmentation
Segmentation
Marketing
Marketing management
Market selection
5 Citations (Scopus)

Simulated Test Marketing in Emerging Markets: The Need to Re-Think

Korotkov, N., Occhiocupu, N. & Simkin, L., 2013, In : Marketing Intelligence & Planning. 31, 7, p. 807-822 16 p.

Research output: Contribution to journalArticle

Emerging markets
Marketing
Russia
Marketing models
Middle East
4 Citations (Scopus)

Social media's impact on market segmentation and CRM

Simkin, L. & Dibb, S., Aug 2013, In : Journal of Strategic Marketing. 21, 5, p. 391-393 3 p.

Research output: Contribution to journalEditorial

34 Citations (Scopus)

The Dark Side of CRM: Advantaged and Disadvantaged Customers

Nguyen, B. & Simkin, L., 2013, In : Journal of Consumer Marketing. 30, 1, p. 17-30 14 p.

Research output: Contribution to journalArticle

Marketers
Retailers
Pricing
Marketing
Design methodology
2012

Fairness Quality: The Role of Fairness in a Social and Ethically Orientated Marketing Landscape

Nguyen, B. & Simkin, L., 2012, In : The Marketing Review. 12, 4, p. 333-344

Research output: Contribution to journalArticle

Marketing
Fairness
Customer management
Marketers
Marketing management
6 Citations (Scopus)
Market analysis
Marketing
Team leadership
Competitive advantage
Economic uncertainty
2011
5 Citations (Scopus)

Segmenting the energy market: Problems and successes

Simkin, L. & Dibb, S., 20 Sep 2011, In : Marketing Intelligence & Planning. 29, 6, p. 580-592 13 p.

Research output: Contribution to journalArticle

Energy market
Segmentation
Market segmentation
Marketing management
Purchase
2010
23 Citations (Scopus)

Judging the quality of customer segments: Segmentation effectiveness

Dibb, S. & Simkin, L., Apr 2010, In : Journal of Strategic Marketing. 18, 2, p. 113-131 19 p.

Research output: Contribution to journalArticle

Segmentation
Robustness
Efficacy
Longitudinal case study
Marketers
1 Citation (Scopus)

Target segment strategy

Dibb, S. & Simkin, L., 1 Jan 2010, Marketing Theory: A Student Text. Baker, M. J. & Saren, M. (eds.). SAGE Publications, p. 237-260 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2009
26 Citations (Scopus)

Bridging the segmentation theory/practice divide

Dibb, S. & Simkin, L., 2009, In : Journal of Marketing Management. 25, 3-4, p. 219-225 7 p.

Research output: Contribution to journalArticle

Open Access
Practice theory
Segmentation
Productivity
Research agenda
Productivity improvement
42 Citations (Scopus)

Implementation rules to bridge the theory/practice divide in market segmentation

Dibb, S. & Simkin, L., 2009, In : Journal of Marketing Management. 25, 3-4, p. 375-396 22 p.

Research output: Contribution to journalArticle

Market segmentation
Practice theory
Segmentation
2008
6 Citations (Scopus)

Diagnosing and treating operational and implementation barriers in synoptic marketing planning

Dibb, S., Simkin, L. & Wilson, D., Jul 2008, In : Industrial Marketing Management. 37, 5, p. 539-553 15 p.

Research output: Contribution to journalArticle

Marketing planning
Planning process
Diagnostics
Marketing
Strategic marketing

Marketing Planning

Simkin, L. & Dibb, S., 2008, 1 ed. Cengage Learning EMEA. 288 p.

Research output: Book/ReportBook

Marketing planning
Public sector
Service sector
2004

Marketing Briefs

Dibb, S. & Simkin, L., 2004, 2 ed. Butterworth-Heinemann.

Research output: Book/ReportBook

2003
6 Citations (Scopus)

Marketing educators: Addressing implementation in core courses

Dibb, S. & Simkin, L., 1 Jan 2003, In : Journal of Strategic Marketing. 11, 1, p. 3-13 11 p.

Research output: Contribution to journalArticle

Marketing
Impediments
Upgrade
Textbooks
Marketing function
2001
80 Citations (Scopus)

Market Segmentation: Diagnosing and Treating the Barriers

Dibb, S. & Simkin, L., Nov 2001, In : Industrial Marketing Management. 30, 8, p. 609-625 17 p.

Research output: Contribution to journalArticle

Market segmentation
Segmentation
Benefit segmentation
Reviewing
Literature review

The Marketing Casebook: Cases and Concepts

Dibb, S. & Simkin, L., 2001, 2 ed. Cengage Learning EMEA. 384 p.

Research output: Book/ReportBook

1 Citation (Scopus)

The marketing planning experience: A UK and Portuguese comparison

Dibb, S., Farhangmehr, M. & Simkin, L., 1 Nov 2001, In : Marketing Intelligence & Planning. 19, 6, p. 409-417 9 p.

Research output: Contribution to journalReview article

Marketing planning
Portugal
Marketing
Planning
Marketing function
2000

Competition, Strategy, Technology and People

Simkin, L. & Dibb, S., 2000, Marketing Communications Classics. Thomson Learning, p. 384-394 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter