Lyndon Simkin

Professor

Accepting PhD Students

PhD projects

See profile and rolling advert on the Centre for Business in Society web pages.

  • 752 Citations
  • 17 h-Index
1991 …2019

Research output per year

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Research Output

2019

Self-Congruence, Brand Attachment and Compulsive Buying

Japutra, A., Ekinci, Y. & Simkin, L., Jun 2019, In : Journal of Business Research. 99, p. 456-463 8 p.

Research output: Contribution to journalArticle

Open Access
File
19 Citations (Scopus)
312 Downloads (Pure)
2018

Big Data, Big Decisions: The Impact of Big Data on Board Level Decision-Making

Merendino, A., Dibb, S., Meadows, M., Quinn, L., Wilson, D., Simkin, L. & Cahnoto, A., Dec 2018, In : Journal of Business Research. 93, p. 67-78 12 p.

Research output: Contribution to journalArticle

Open Access
File
27 Citations (Scopus)
2 Downloads (Pure)

Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

Simkin, L., Japutra, A. & Ekinci, Y., 14 May 2018, In : European Journal of Marketing. 52, 5/6, p. 1185-1202 17 p.

Research output: Contribution to journalArticle

Open Access
File
19 Citations (Scopus)
188 Downloads (Pure)

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 9 Apr 2018, In : European Journal of Marketing. 52, 3/4, p. 683-701

Research output: Contribution to journalArticle

Open Access
File
13 Citations (Scopus)
25 Downloads (Pure)

Tie the knot: building stronger consumers’ attachment toward a brand

Japutra, A., Ekinci, Y. & Simkin, L., 2018, In : Journal of Strategic Marketing. 26, 3, p. 223-240

Research output: Contribution to journalArticle

Open Access
File
16 Citations (Scopus)
24 Downloads (Pure)
2017

The Digital Journey: Reflected Learnings and Emerging Challenges

Quinton, S. & Simkin, L., Oct 2017, In : International Journal of Management Reviews. 19, 4, p. 455–472

Research output: Contribution to journalArticle

Open Access
File
7 Citations (Scopus)
204 Downloads (Pure)

The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

Nguyen, B. & Simkin, L., 6 Jan 2017, In : Journal of Marketing Management. 33, 1-2, p. 1-6

Research output: Contribution to journalEditorial

Open Access
17 Citations (Scopus)

Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context

Jaber, F. N. & Simkin, L., 2017, In : Behaviour and Information Technology. 36, 10, p. 1020-1036 17 p.

Research output: Contribution to journalArticle

Open Access
File
2 Citations (Scopus)
16 Downloads (Pure)
2016

Marketing: Concepts and Strategies

Dibb, S., Simkin, L., Pride, W. & Ferrell, O. C., 2016, 7th Edition ed. Cengage Learning EMEA. 816 p.

Research output: Book/ReportBook

Market Segmentation and Segment Strategy

Simkin, L. & Dibb, S., May 2016, Marketing Theory. Baker, M. J. & Saren, M. (eds.). 3 ed. SAGE Publications, p. 251-282 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Segmentation

Simkin, L., Apr 2016, The Marketing Book. Baker, M. & Hart, S. (eds.). Taylor & Francis, p. 271-294

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

Han, S. H., Nguyen, B. & Simkin, L., 11 Jul 2016, In : European Journal of Marketing. 50, 7/8, p. 1348 - 1376

Research output: Contribution to journalArticle

Open Access
File
16 Citations (Scopus)
153 Downloads (Pure)

The integrity challenge of the Internet-of-Things (IoT):on understanding its dark side

De Cremer, D., Nguyen, B. & Simkin, L., 4 Nov 2016, In : Journal of Marketing Management. 33, 1-2, p. 145-158

Research output: Contribution to journalArticle

Open Access
File
18 Citations (Scopus)
184 Downloads (Pure)

Troubled Waters: The Transformation of Marketing in a Digital World

Quinn, L., Dibb, S., Simkin, L., Canhoto, A. & Analogbei, M., 2016, In : European Journal of Marketing. 50, 12, p. 2103-2133

Research output: Contribution to journalArticle

Open Access
File
18 Citations (Scopus)
77 Downloads (Pure)

Unpicking antecedents of CRM adoption: a two-stage model

Jaber, F. & Simkin, L., 16 Mar 2016, In : Journal of Strategic Marketing. (In Press)

Research output: Contribution to journalArticle

Open Access
8 Citations (Scopus)
2015

Fairness Management in India, Pakistan and Bangladesh

Simkin, L., 15 Feb 2015, Ethical and Social Marketing in Asia. Nguyen, B. & Rowley, C. (eds.). Chandos, p. 233-252 19 p. (Chandos Asian Studies Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

Fairness Management in Singapore, Malaysia, and Thailand

Simkin, L., 15 Feb 2015, Ethical and Social Marketing in Asia. Nguyen, B. & Rowley, C. (eds.). 1 ed. Chandos, p. 215-232 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study

Nguyen, B., Simkin, L., Klaus, P. & Chen, J., Jan 2015, In : Journal of Marketing Management. 31, 11-12, p. 1181-1206

Research output: Contribution to journalArticle

Open Access
7 Citations (Scopus)

Is Marketing in the Digital Era Losing its Magic?

Simkin, L., Dibb, S., Quinn, L., Canhoto, A. & Analogbei, M., 2015, Academy of Marketing Conference. Limerick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Optimising Relationship Marketing Programmes: A Holistic Approach

Daukseviciute, I. & Simkin, L., 31 Jul 2015, In : Journal of Strategic Marketing. 24, 6, p. 500-518 19 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Preparing for the future – how managers perceive, interpret and assess the impact of digital technologies for business

Canhoto, A., Dibb, S., Simkin, L., Quinn, L. & Analogbei, M., 2015, Hawaii International Conference on System Services. Manoa

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

The brand likeability scale: An exploratory study of likeability in firm-level brands

Nguyen, B., Ekinci, Y., Simkin, L. & Melewar, T. C., Oct 2015, In : International Journal of Market Research. 57, 5, p. 777–800

Research output: Contribution to journalArticle

Open Access
3 Citations (Scopus)

The Dark Side of CRM: Customers, Relationships and Management

Nguyen, B. (ed.), Simkin, L. (ed.) & Canhoto, A. I. (ed.), Aug 2015, Routledge.

Research output: Book/ReportAnthology or Edited Book

7 Citations (Scopus)
2014

Assessing the Impact of Social Media in Marketing Information Systems

Canhoto, A., Dibb, S., Simkin, L., Quinn, L. & Analogbei, M., 2014, Academy of Marketing Conference.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

14 Citations (Scopus)

Exploring brand attachment, its determinants and outcomes

Japutra, A., Ekinci, Y. & Simkin, L., May 2014, In : Journal of Strategic Marketing. 22, 7, p. 616-630

Research output: Contribution to journalArticle

Open Access
42 Citations (Scopus)

It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty

Nguyen, B., Klaus, P. & Simkin, L., 2014, In : Journal of Services Marketing. 28, 6, p. 484 - 497

Research output: Contribution to journalArticle

Open Access
14 Citations (Scopus)

The customer relationship management paradox: Five steps to create a fairer organisation

Nguyen, B., Lee-Wingate, S. N. & Simkin, L., 1 Sep 2014, In : Social Business. 4, 3, p. 207-230 24 p.

Research output: Contribution to journalArticle

Open Access
File
12 Downloads (Pure)

The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes

Japutra, A., Ekinci, Y., Simkin, L. & Nguyen, B., 2014, In : The Marketing Review. 14, 3, p. 245-264

Research output: Contribution to journalArticle

Open Access
2013

Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty

Simkin, L. & Dibb, S., 2013, Competitive Intelligence, Analysis and Strategy. Wright, S. (ed.). 1 ed. Routledge, p. 99-108 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing Essentials, 2nd Edition

Simkin, L. & Dibb, S., 2013, Cengage Learning EMEA.

Research output: Book/ReportBook

Market segmentation success: Making it happen!

Dibb, S. & Simkin, L., 1 Jan 2013, Taylor and Francis. 188 p.

Research output: Book/ReportBook

Simulated Test Marketing in Emerging Markets: The Need to Re-Think

Korotkov, N., Occhiocupu, N. & Simkin, L., 2013, In : Marketing Intelligence & Planning. 31, 7, p. 807-822 16 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

Social media's impact on market segmentation and CRM

Simkin, L. & Dibb, S., Aug 2013, In : Journal of Strategic Marketing. 21, 5, p. 391-393 3 p.

Research output: Contribution to journalEditorial

4 Citations (Scopus)

The Dark Side of CRM: Advantaged and Disadvantaged Customers

Nguyen, B. & Simkin, L., 2013, In : Journal of Consumer Marketing. 30, 1, p. 17-30 14 p.

Research output: Contribution to journalArticle

36 Citations (Scopus)
2012

Fairness Quality: The Role of Fairness in a Social and Ethically Orientated Marketing Landscape

Nguyen, B. & Simkin, L., 2012, In : The Marketing Review. 12, 4, p. 333-344

Research output: Contribution to journalArticle

8 Citations (Scopus)
2011

Segmenting the energy market: Problems and successes

Simkin, L. & Dibb, S., 20 Sep 2011, In : Marketing Intelligence & Planning. 29, 6, p. 580-592 13 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
2010

Judging the quality of customer segments: Segmentation effectiveness

Dibb, S. & Simkin, L., Apr 2010, In : Journal of Strategic Marketing. 18, 2, p. 113-131 19 p.

Research output: Contribution to journalArticle

24 Citations (Scopus)

Target segment strategy

Dibb, S. & Simkin, L., 1 Jan 2010, Marketing Theory: A Student Text. Baker, M. J. & Saren, M. (eds.). SAGE Publications, p. 237-260 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
2009

Bridging the segmentation theory/practice divide

Dibb, S. & Simkin, L., 2009, In : Journal of Marketing Management. 25, 3-4, p. 219-225 7 p.

Research output: Contribution to journalArticle

Open Access
26 Citations (Scopus)

Implementation rules to bridge the theory/practice divide in market segmentation

Dibb, S. & Simkin, L., 2009, In : Journal of Marketing Management. 25, 3-4, p. 375-396 22 p.

Research output: Contribution to journalArticle

45 Citations (Scopus)
2008

Diagnosing and treating operational and implementation barriers in synoptic marketing planning

Dibb, S., Simkin, L. & Wilson, D., Jul 2008, In : Industrial Marketing Management. 37, 5, p. 539-553 15 p.

Research output: Contribution to journalArticle

9 Citations (Scopus)

Marketing Planning

Simkin, L. & Dibb, S., 2008, 1 ed. Cengage Learning EMEA. 288 p.

Research output: Book/ReportBook

2004

Marketing Briefs

Dibb, S. & Simkin, L., 2004, 2 ed. Butterworth-Heinemann.

Research output: Book/ReportBook

2003

Marketing educators: Addressing implementation in core courses

Dibb, S. & Simkin, L., 1 Jan 2003, In : Journal of Strategic Marketing. 11, 1, p. 3-13 11 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)
2001

Market Segmentation: Diagnosing and Treating the Barriers

Dibb, S. & Simkin, L., Nov 2001, In : Industrial Marketing Management. 30, 8, p. 609-625 17 p.

Research output: Contribution to journalArticle

82 Citations (Scopus)

The Marketing Casebook: Cases and Concepts

Dibb, S. & Simkin, L., 2001, 2 ed. Cengage Learning EMEA. 384 p.

Research output: Book/ReportBook

The marketing planning experience: A UK and Portuguese comparison

Dibb, S., Farhangmehr, M. & Simkin, L., 1 Nov 2001, In : Marketing Intelligence & Planning. 19, 6, p. 409-417 9 p.

Research output: Contribution to journalReview article

1 Citation (Scopus)
2000

Competition, Strategy, Technology and People

Simkin, L. & Dibb, S., 2000, Marketing Communications Classics. Thomson Learning, p. 384-394 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter