Lyndon Simkin

Professor

Accepting PhD Students

  • 630 Citations
  • 13 h-Index
1991 …2019
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Engineering & Materials Science

Marketing
Retail stores
Industry
Sales
Fires
Public relations
Planning

Business & Economics

Marketing
Segmentation
Market segmentation
Marketers
Marketing planning
Fairness
Marketing strategy
Congruence
Customer management
Practice theory
Planning
Exploratory study
Internet of things
Customer relationship management
Compulsive buying
Positioning
Tactics