Personal profile
Biography
Luca Sabia is an Assistant Professor in Marketing and Digital Marketing and Director of Postgraduate Marketing Programmes at Coventry University. A brand storytelling expert in highly regulated sectors, including financial services and healthcare, he has helped organisations maximise their marketing efforts through executive-level strategic communications, spanning CEO positioning, corporate, financial and crisis comms.
A Chartered Marketer and Fellow of the Royal Society of Arts, he serves as Trustee for Marketing and Communications at Leukaemia Care and as Executive Advisor on strategic communications and digital to medical organisations.
He is a mentor for the Social Mobility Foundation and Durham University, and contributes to public debate by writing on the social implications of digital innovation.
Alongside his professional career, he holds a first-class degree in Communication Sciences, completed two full-time MBAs, and earned a PhD in Entrepreneurship.
Research Interests
Dr Sabia's research is organised around a central question: how is the digital environment reshaping participation, and with what consequences? In particular, his work examines how people make decisions to engage in contexts characterised by digital mediation, information asymmetry, and algorithmic pressure. He is interested in the psychological and social dynamics of participation decisions, in how digital marketing and platform design influence those decisions, and in the structural consequences for inclusion and exclusion.
Education/Academic qualification
Academic Practice in Higher Education, Postgraduate Certificate, Postgraduate Certificate in Academic Practice in Higher Education, Coventry University
Sept 2021 → Sept 2022
Entrepreneurship, Doctorate, Deep pockets: Exploring the investment decisional process of the crowdinvestor in between information asymmetries and FOMO, University of Worcester
2017 → 2021
MBA, Durham University
2015 → 2017
MBA, LUISS University, Rome
2005 → 2007
Communications, Degree, Sapienza University of Rome
1999 → 2004
External positions
Trustee (Marketing & Communications), Leukaemia Care
2026 → …
Foundation Governor, St George's Catholic Primary School
2026 → …
Committee Member – Entrepreneurial Studies Network SIG, Institute for Small Business and Entrepreneurship
2025 → …
Fellow, Royal Society for the encouragement of Arts, Manufactures and Commerce
2025 → …
Mentor, Social Mobility Foundation
2025 → …
External Examiner, Leeds Beckett University
1 Dec 2024 → 31 Oct 2028
Mentor, Durham Business School
2023 → …
Keywords
- H Social Sciences (General)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 17 Partnerships for the Goals
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Marketing and Technology: Emerging and Innovative Applications
Plume, C., Sabia, L., Singh, K. & Galvis, I., 6 Apr 2026, (In preparation)Research output: Book/Report › Book › peer-review
-
Built-in: How Entrepreneurs Use Their Personal Brands to Build Cognitive Social Capital to Foster the Venture Growth
Sabia, L., Bell, R. & Bozward, D., 12 Mar 2025, Contemporary Marketing Solutions : Strategies for Growth in a Competitive Consumer Landscape. 1 ed. Palgrave Macmillan, p. 155-181 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
Not just for the money: An application of the Self-Determination Theory to decode investment decision-making in equity crowdfunding
Sabia, L., Bell, R., Bozward, D. & Maas, G., 24 Nov 2025, (E-pub ahead of print) In: Venture Capital. (In-Press), p. (In-Press) 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Downloads (Pure) -
Speed of sound: An effectual analysis of Chora Media, an Italian podcast company
Sabia, L. & Bozward, D., 2 Sept 2025, Cases on Startups and Enterprise. Beaumont, E. (ed.). 1 ed. Edward Elgar, p. 197–211 15 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
Separating Quality Signals from Noise in ICO Whitepapers for Financing of Entrepreneurial Projects
Sabia, L., Manneh, K. & Yoruk, E., 2024, (Unpublished).Research output: Contribution to conference › Paper
-
Institute of Small Business and Entrepreneurship (ISBE) Conference
Sabia, L. (Speaker)
7 Nov 2024Activity: Participating in or organising an event › Participation in conference
-
Business Horizons (Journal)
Sabia, L. (Peer Reviewer)
2024 → …Activity: Publication peer-review and editorial work › Editorial activity
-
Small Enterprise Research (Journal)
Sabia, L. (Peer Reviewer)
2024 → …Activity: Publication peer-review and editorial work › Editorial activity
-
Journal of Business Venturing (Journal)
Sabia, L. (Peer Reviewer)
2024 → …Activity: Publication peer-review and editorial work › Editorial activity
-
International Journal of Entrepreneurial Behaviour and Research (Journal)
Sabia, L. (Peer Reviewer)
2024 → …Activity: Publication peer-review and editorial work › Editorial activity