Accepting PhD Students

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    • Source: Scopus
    • Calculated based on number of publications stored in Pure and citations from Scopus
    20172022

    Research activity per year

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    Personal profile

    Biography

    A chartered marketer (MCIM) with a soft spot for business creation, I am currently a lecturer in enterprise and entrepreneurship at Coventry University, where I am the Deputy Course Director for MSc International Entrepreneurship and Academic Communication Lead. Interested in how digital transformation affects entrepreneurial marketing, I formerly helped, by managing teams of specialists both in agency and in-house, Fortune500 companies across several sectors (e.g., FMCG, financial services, manufacturing, e-commerce, aerospace, engineering, pharma) maximise their strategic comms efforts. I also enjoyed taking part in the creation of a couple of startups and like to share my experience to help startuppers tackle their marketing challenges. I hold a PhD in Entrepreneurship, a Postgraduate Certificate in Academic Practice in Higher Education, two MBAs, and a first in comms and am always keen on a good story to tell.

    Research Interests

    My research interests revolve around the impact of digital transformation on entrepreneurial marketing activities (e.g., fundraising, investor marketing, and brand community building) and entrepreneurial education.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 8 - Decent Work and Economic Growth

    Education/Academic qualification

    Academic Practice in Higher Education, Postgraduate Certificate, Coventry University

    Sep 2021Sep 2022

    Entrepreneurship, Doctorate, University of Worcester

    20172021

    MBA, University of Durham

    20152017

    MBA, LUISS University, Rome

    20052007

    Communications, Degree, Sapienza University of Rome

    19992004

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