I am a Lecturer in Enterprise and Entrepreneurship within the International Centre for Transformational Entrepreneurship at Coventry University. My main research interest revolves around the intersection of start-up financing and entrepreneurial marketing.

A Member of the Chartered Institute of Marketing (MCIM), over a decade I have helped start-ups, charities, SMEs, and Fortune 500 companies across different sectors including FMCG, financial services, manufacturing, healthcare, e-commerce, and fashion.

Holding an MBA from Durham University (Entrepreneurship route), a journey on which I blogged on the Financial Times, I have worked on my PhD in Entrepreneurship focusing on the retail investor behaviour in equity crowdfunding.

I write weekly columns on an Italian daily on business and society.

The role of crowdfunding in entrepreneurial ecosystems as a strategy to facilitate the consumer/shareholder engagement from both a micro perspective, i.e. entrepreneurial marketing, and a macro perspective, i.e. sustainable socio-economic development.