Accepting PhD Students

    Willing to speak to media

    • Source: Scopus
    • Calculated based on no. of publications stored in Pure and citations from Scopus
    20172022

    Research activity per year

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    Personal profile

    Biography

    I am a Lecturer in Enterprise and Entrepreneurship within the International Centre for Transformational Entrepreneurship at Coventry University. My main research interest revolves around the intersection of start-up financing and entrepreneurial marketing.

    A Member of the Chartered Institute of Marketing (MCIM), over a decade I have helped start-ups, charities, SMEs, and Fortune 500 companies across different sectors including FMCG, financial services, manufacturing, healthcare, e-commerce, and fashion.

    Holding an MBA from Durham University (Entrepreneurship route), a journey on which I blogged on the Financial Times, I completed my PhD in Entrepreneurship by focusing on the retail investor behaviour in equity crowdfunding.

    I write weekly columns on an Italian daily on business and society.

    Research Interests

    The role of crowdfunding in entrepreneurial ecosystems as a strategy to facilitate the consumer/shareholder engagement from both a micro perspective, i.e. entrepreneurial marketing, and a macro perspective, i.e. sustainable socio-economic development.

    Expertise related to UN Sustainable Devlopment Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 8 - Decent Work and Economic Growth

    Education/Academic qualification

    Entrepreneurship, Doctorate, University of Worcester

    20172021

    MBA, University of Durham

    20152017

    MBA, LUISS University, Rome

    20052007

    Communications, Degree, Sapienza University of Rome

    19992004

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