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Personal profile


Leitrim Pearson is a current Ph.D. student in behavioral economics and decision-making in the Centre for Finance and Corporate Integrity (CFCI) at Coventry University Business School. Before joining Coventry University, Leitrim studied both his undergraduate and postgraduate degrees at the University of Northampton where he obtained a 1st class bachelor's degree with honours in marketing management and, a master's degree in management, achieving distinction status with honours. During the 2017-2018 academic period, Leitrim became a member of the British Academy of Management (BAM) due to making an original, scientific, contribution in his master's thesis, bringing together psychiatric theory and consumer behavior. His research interests divided into seven disciplines: a) behavioral economics, b) behavioral finance, c) business management d) decision-making, e) economic theory, f) marketing management and, g) psychology showing that he is a multidisciplinary academic. Presently, his research focuses on three key themes: 1) economic and financial decision-making, 2) socio-psychological influences on economic behavior, and 3) behavioral microeconomic and macroeconomic theory.  

Research Interests

Behavioral Economics; Behavioral Finance; Business Management; Decision-Making; Economic Theory; Marketing Management; Psychology. 

Vision Statement

My research focuses on the areas of examining economic and financial decision-making concerning behavioral economics. I am explicitly interested in the application of socio-psychological influences on economic and financial decision-making pertaining to agents.  As a result, my research areas are within two distinct categories: 1) economic and financial decision-making influenced by socio-psychological phenomena and, 2) behavioral economics and developing alternative models to decision-making. 

Education/Academic qualification

Marketing, Degree, University of Northampton

Management , MSc, University of Northampton


  • HB Economic Theory
  • HD28 Management. Industrial Management


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