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Personal profile


Leitrim Pearson is a second-year PhD student in behavioral economics and decision-making in the Faculty Research Centre for Financial and Corporate Integrity (CFCI) at Coventry University Business School. Before joining Coventry University, Leitrim studied both his undergraduate and postgraduate degrees at the University of Northampton where he obtained a 1st class bachelor's degree with honours in marketing management (B.Sc.) and, a master's degree in management (M.Sc.), achieving distinction status with honours. During the 2017-2018 academic period, Leitrim became a member of the British Academy of Management (BAM) due to making an original, scientific, contribution in his master's thesis, bringing together psychiatric theory and consumer behavior. In 2020, Leitrim achieved the status of Associate Fellow (AFHEA) and is a dissertation supervisor.

His research interests divide into seven disciplines: (a) behavioral economics, (b) economic psychology, (c) decision-making, (d) psychology, (e) business management, (f) marketing management, and (g) economic theory, showing that he is a multidisciplinary academic and business practitioner. Presently, his research focus is on economic anxiety, and the role of emotion in individual economic decision-making, exploring how those decisions differ from those suggested by classical economic theory.

Research Interests

Behavioral Economics; Economic Psychology; Decision-Making; Psychology; Business Management; Marketing Management; Economic Theory. 

Vision Statement

To integrate insights from psychology to better understand and develop individual economic decision-making.  

Education/Academic qualification

Marketing, Degree, University of Northampton

Management , MSc, University of Northampton


  • HB Economic Theory
  • HD28 Management. Industrial Management


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