Leitrim Doyle

Leitrim Doyle


    Research activity per year

    Personal profile


    Leitrim Doyle is currently in the write-up period of his PhD. Leitrim is a  PhD student in behavioral economics and decision-making and is a research assistant in the Faculty Research Centre for Financial and Corporate Integrity (CFCI) at Coventry University Business School. Before joining Coventry University, Leitrim studied both his undergraduate and postgraduate degrees at the University of Northampton where he obtained a 1st class bachelor's degree with honours in marketing management (B.Sc.) and, a master's degree in management (M.Sc.), achieving distinction status with honours. During the 2017-2018 academic period, Leitrim became a member of the British Academy of Management (BAM) due to making an original, scientific, contribution in his master's thesis, bringing together psychiatric theory and consumer behavior.

    In 2020, Leitrim achieved the status of Associate Fellow of Higher Education (AFHEA) and was a dissertation supervisor. Also in 2021, Leitrim was a tripartite panel member for the MBA apprenticeship program. Likewise, in 2021, Leitrim was appointed as a seminar tutor within the School of Strategy and Leadership within the Faculty of Business and Law. Similarly, in 2021, Leitrim was awarded Foundation Chartered Manager (fCMgr) status from the Chartered Management Institute. From September 2021 to December 2022, Leitrim was a research assistant  under the ASPiRE programme. To date, Leitrim voluntarily writes for the Occuptational Psychology Outlook with the British Psychological Society. 

    His research interests divide into seven disciplines: (a) behavioral economics, (b) economic psychology, (c) decision-making, (d) psychology, (e) business management, (f) marketing management, and (g) economic theory, showing that he is a multidisciplinary academic and business practitioner. Presently, his research focus is on the effects of emotion on individual economic decision-making and how those decisions deviate from classical economic theory. 

    Research Interests

    Behavioral Economics; Economic Psychology; Decision-Making; Psychology; Business Management; Marketing Management; Economic Theory. 

    Vision Statement

    To integrate insights from psychology to better understand and develop individual economic decision-making.  

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 12 - Responsible Consumption and Production

    Education/Academic qualification

    Marketing, Degree, Marketing Management , University of Northampton

    Management , MSc, Management , University of Northampton


    • HB Economic Theory
    • HD28 Management. Industrial Management


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