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Research Output 2004 2019

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2019

Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format

Bonetti, F., Pantano, E., Warnaby, G., Quinn, L. & Perry, P., 20 Feb 2019, Augmented Reality and Virtual Reality: The Power of AR and VR for Business. tom Dieck, C. & Jung, T. (eds.). Springer-Verlag London Ltd, p. 3 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2018

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

Bonetti, F., Warnaby, G. & Quinn, L., 2018, Augmented Reality and Virtual Reality: Empowering Human, Place and Business. Jung, T. & tom Dieck, M. (eds.). Switzerland: Springer-Verlag London Ltd, p. 119-132 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Augmented reality
Virtual reality
Sales

Fabricating Celebrity Brands through Scandalous Narrative: Crafting, Capering and Commodifying the Comedian, Russell Brand

Mills, S., Patterson, A. & Quinn, L., 2018, Celebrity, Convergence and Transformation. Brownlie, D., Hewer, P. & Kerrigan, F. (eds.). Routledge, p. 599-615 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2013

The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

Patterson, A., Quinn, L. & Baron, S., 2013, Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility. Wright, S. (ed.). Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
2007

Segmenting Fashion Consumers: Reconstructing the Challenge of Consumer Complexity

Hines, T. & Quinn, L., 2007, Fashion Marketing: Contemporary Issues. Hines, T. & Bruce, M. (eds.). Butterworth-Heinemann, p. 73-85 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter