Photo of Lee Quinn
20042020

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Personal profile

Biography

Dr Lee Quinn is Professor of Consumer Insight and Behaviour Change at the Research Centre for Business in Society (CBiS). Previously he was Associate Professor and Senior Academic Advisor at the University of Manchester and, before that, Lecturer and Programme Director at the University of Liverpool Management School.

Lee’s research pursues the desire to make sense of human behaviour within rapidly evolving and transformational social, economic, and technological environments. In this vein, his involvement in recent projects has enabled: an examination of the impact of digitalization and 'big data' on organizational decision-making and strategy creation; the territorialization of brand experience and consumption in a pop-up retailing context; as well as the study of production and consumption within alternative economic contexts. His work has been funded through the Economic and Social Research Council, the Digital Social Research programme, the Chartered Institute of Marketing Charitable Trust, and the Academy of Marketing.

He publishes widely in international peer-reviewed academic journals, has received several awards for his research at international conferences, and has successfully supervised, and examined, a number of doctoral candidates.

Recently acting as a Grants Advisory Panel Member for Diabetes UK, a Grant Reviewer for Alcohol Research UK, an Affiliated Consultant to the University of the Highlands and Islands, and an External Expert (Research Methodology) for the Nordic Place Research Group (Western Norway University of Applied Sciences), Lee also holds an Honorary Research Fellowship at the University of Liverpool as well as Programme Committee Memberships at the International Augmented and Virtual Reality Conference and the Academy of Marketing Science, World Marketing Congress.

Once described as “a brilliant coach”, by a former PhD student, Lee continues to support early career CBiS researchers and remains committed to the development of their world-leading research career aspirations…

Vision Statement

My primary motivation as a researcher is driven by an interest in people, especially the seemingly irrational, paradoxical, and often contradictory ways in which they behave in an increasingly fast-paced, high-pressured, technology-driven, and volatile world. My research is usually qualitative, theoretically informed through a constructionist worldview and an interest in discursive and narrative methodological inquiry. This approach enables my research and community-focused impact agenda to span a broad range of contexts in order to manage change and solve problems through the generation of ‘invisible’, and sometimes inarticulable, insight.

In my spare time I work in a volunteer, operational capacity for Staffordshire's Lowland Rescue team. Lowland Rescue is a member of the United Kingdom’s Search and Rescue (UKSAR) Operator’s Group.

Education/Academic qualification

PhD, Economic and Social Research Council

Award Date: 2 Apr 2008

MRes, Economic and Social Research Council

Award Date: 20 Jun 2003

PGCE

BA (Hons)

External positions

Program Committee Member, World Marketing Congress, Academy of Marketing Science

20172018

Scientific Committee Member, International Augmented and Virtual Reality Conference

20172018

Honorary Research Fellow, University of Liverpool

2015 → …

Grants Advisory Panel Member, Diabetes UK

20142017

Affiliated Consultant, University of the Highlands and Islands

2014 → …

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