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Personal profile


Kira is an organisational behaviour researcher. Based on her distinctive interest in personnel and leadership aspects she focused her studies (MSc BA at the Westfälische Wilhelms-Universität Münster and BSc BA at the Ludwig-Maximilians-Universität Munich) on strategic management and human resource management completed by psychology and marketing courses. To gain extensive, practical knowledge she took part in various workshops, case studies as well as cooperation projects and absolved voluntarily a practical work placement in the human resource management at the BMW AG, Munich. Thanks to the international focus of the Master studies and studying one semester in Paris (Université Panthéon-Assas, Paris II) as well as being part of the Centre for Trust, Peace and Social Relations (CTPSR) she is used to work in teams with different linguistic and cultural backgrounds. Kira started her PhD on trust repair in the banking sector in September 2014. In 2015 she already presented excerpts of her work at the EGOS (European Group for Organizational Studies) conference in Athens and the APROS/EGOS (Asia Pacific Researchers in Organization Studies/European Group for Organizational Studies) conference in Sydney. In 2016 she disseminated further findings of her work at the FINT (First International Network on Trust) conference in Dublin. Furthermore, Kira works as a research assistant at the CTPSR and has collaborated on various projects.

Research Interests

Organisational Trust, Trust in a Virtual Environment, Trust Repair in and between Organisations, Communication, Control Mechanisms, Corporate Reputation

PhD Project

Research working title:

Why is it so Hard to Repair Trust in Banks? -

Trust Restoration Activities in the UK Banking Sector


Trust is an essential relationship part but could become harmed easily. The media is rife with notifications of trust violations. Those violations and their reports are nearly omnipresent. Especially in the business context such damages could have a detrimental effect e.g. in terms of performance declines since customers prefer to consume goods and services offered by trustworthy organisations. In this context, the banking sector needs to be considered particularly because it has been suffering from hitting negative headlines and ongoing comparable low trust rates.

The trust repair literature is not matured yet and there are urgent calls for research on this topic. Thus, it is of enormous importance to examine in detail what causes trust repair or at least trust recovery and what measures are not exhausted yet. I have a keen interest in the perspective of people acting within the banking area. My research aims to offer insights and recommendations on how to foster trust repair or at least recovery upon the completion of this study.

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Activities 2015 2017

  • 3 Participation in conference

Australian and New Zealand Academy of Management (ANZAM) Conference

Gruenewald, K. (Speaker), Nienaber, A. (Contributor)
Dec 2017

Activity: Participation in conference

First International Network in Trust (FINT)

Gruenewald, K. (Speaker)
Nov 2016

Activity: Participation in conference

31st European Group for Organizational Studies (EGOS) Colloquium,

Gruenewald, K. (Speaker)
Jul 2015

Activity: Participation in conference