Dr. Kim Bul is currently an Assistant Professor at the Research Centre for Intelligent Healthcare at Coventry University. She is part of the AI in Population Health cluster, consisting of colleagues in epidemiology, medicine, and data science. Driven by the lack of NHS support, lived experience, and PPIE input, her current research vision is to lead the improvement of women’s physical health and psychological well-being across all pregnancy stages through personalised, cost-effective, and integrated Digital Health Technology (DHT) solutions.

She is a social scientist with eight years of post-PhD experience in mixed-methods DHT research applied to various patient populations (e.g., renal, diabetes, autism, ADHD, obesity, depression) across different healthcare settings (e.g., NHS, community). In 2017, Dr. Kim Bul finished her PhD in Clinical Psychology “The Design and Effectiveness of a Serious Game for Children with ADHD” at the Erasmus University Rotterdam while she was working as a Research Associate on several Horizon 2020 (project numbers: 610727 and 644385) and industry-led projects for the Serious Games Institute at Coventry University. In 2019, she joined the Research Centre for Intelligent Healthcare at Coventry University as a Research Fellow to pursue her research interest in digital health, serious gaming, (mental) health, and behaviour change intervention research. Since 2022, Dr. Kim Bul is an Assistant Professor (with a 60% research and 40% teaching contract) and is working towards setting-up her own research programme in DHTs for women's health. Recently she established a PI role on two UK Biobank projects focusing on (metabolic) risk factors for postpartum depression. She is also very passionate about integrating PPIE input throughout different stages of her research and has strong connections with local community organizations.

Dr. Kim Bul actively contributes to the broader academic community with her roles as conference programme committee member, peer-reviewer for journals and funding proposals including two extensive editorial roles. She has won several travel awards and has been nominated as outstanding supervisory team twice at Coventry University. She is the Research-Enriched Learning lead for the Research Centre for Intelligent Healthcare, thereby embedding research into the curriculum of undergraduate and postgraduate students. As part of her role, she is developing CPD in Digital Health and (co)supervises a significant amount of (inter)national PhD students across interdisciplinary topics including four in Clinical Psychology. She also acts as a co-lead for the HiPPP EMR-C International Awards and contributed to the updated NICE maternal and child nutrition guidelines (2025) through published stakeholder comments with the UK Preconception Network.