Personal profile
Biography
Kamalpreet previously studied his BA (Hons) Business and Marketing (2014-2016), and MSc Strategic Marketing (2016-2017) at Coventry University. At present Kamalpreet is working as a Lecturer in Marketing and making post-viva corrections in his PhD (2018-2022) at Coventry University within the Centre for Business and Society. The experience gained within industry, research projects and academic studies has given Kamalpreet a strong foundation in marketing principles and practice. He has supported undergraduate teaching and assisted is marking on various occasions where he integrated my experience, established a holistic view for students and became a valuable asset.
Research Interests
Consumer Behaviour, Digital marketing, Strategic Marketing, Marketing management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Strategic Marketing (Distinction), MSc, Improve online engagement through social media: EnV C.I.C, Coventry University
26 Sept 2016 → 22 Nov 2017
Award Date: 22 Nov 2017
BA Business and Marketing (Merit), Degree, Use of social media to imporve customers' loyalty in UK clothing sector, Coventry University
16 Jan 2014 → 20 Jul 2016
Award Date: 20 Jul 2016
Fingerprint
- 1 Similar Profiles