Research output per year
Research output per year
Research activity per year
I recently completed my PhD in marketing from the Centre for Business in Society (CBiS) at Coventry University, where I gained an in-depth understanding of the marketing field and enhanced my quantitative analytical and interpretative skills. My doctoral research focused on ‘The role of preferential treatment to build customer relationships in the UK Banking sector’. I previously completed a MSc. in Strategic Marketing (1st class) and BA Hons. in Business and Marketing (Upper 2nd) from Coventry University, both of which have provided me with a strong foundation in the marketing discipline. Additionally, I have gained an Associate Fellowship in Higher Education (AFHEA) that strengthened my ability to deliver high-quality teaching and learning to students.
Consumer Behaviour, Digital marketing, Strategic Marketing, Marketing management
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Marketing, Doctorate, The role of preferential treatment to build customer relationships in the UK Banking sector, Coventry University
13 Jan 2018 → 2 Jul 2024
Award Date: 2 Jul 2024
Strategic Marketing (Distinction), MSc, Improve online engagement through social media: EnV C.I.C, Coventry University
26 Sept 2016 → 22 Nov 2017
Award Date: 22 Nov 2017
BA Business and Marketing (Merit), Degree, Use of social media to imporve customers' loyalty in UK clothing sector, Coventry University
16 Jan 2014 → 20 Jul 2016
Award Date: 20 Jul 2016
Research output: Book/Report › Book › peer-review