Kai Peters is Pro-Vice-Chancellor of Business & Law. In this role, he is responsible for the overall alignment of business and law activities across the Coventry University group.

Peters joined Coventry University in 2017. Previously he was Chief Executive at Ashridge Business School and following the merger of Ashridge with Hult International Business School in 2015, he was Chief Academic Officer of the combined school.

Between 1993 and 2003, Peters held a variety of positions at the Rotterdam School of Management of Erasmus University in the Netherlands. His last role, from 1999 to 2003, was as Dean of the RSM.

Peters has held a range of board and advisory positions for Association for the Advancement of Collegiate Schools of Business (AACSB), European Foundation for Management Development (EFMD), Chartered Association of Business Schools (CABS) Association of MBAs (AMBA) and Graduate Management Admissions Council (GMAC).

In addition to educational associations, Peters has held a range of advisory and supervisory roles for technology ventures in e-Health, artificial intelligence and machine learning, serious games, mobile telephony and online stock markets.

Academically, Peters researches, writes and consults in strategy and leadership and in higher educational teaching and learning, and higher education management.