Photo of Julia Tyrrell

Julia Tyrrell

  • 2 Citations
  • 1 h-Index
20072014
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Personal profile

Biography

Julia Tyrrell is a Senior Lecturer in Marketing at Coventry Business School. Prior to entering full-time academia, Julia spent over 10 years in various brand management and marketing management roles for major FMCG companies. She is a member of the Chartered Institute of Marketing, and the Academy of Marketing.

Her research expertise lies in the areas of marketing communications, marketing ethics and cross-cultural teaching methods.

She teaches Advertising, Marketing Communications and International Marketing at undergraduate and postgraduate levels.

Area of Expertise:

  • Marketing communications
  • Advertising
  • International Marketing
  • Public Relations

Research Interests

Marketing Communications; Cross-cultural marketing; Marketing Ethics.

Education/Academic qualification

Postgraduate Certificate, Coventry University

25 Sep 19951 Nov 1996

MBA, Coventry University

25 Sep 19931 Nov 1994

Degree, Loughborough University

1 Oct 19737 Jul 1976

External positions

Senior Lecturer, Univeristy of West London

1 Sep 198830 Aug 1992

Business Development Manager, Johnson & Johnson

1 Apr 198330 Jun 1988

Brand Manager, United Biscuits plc

1 Sep 197630 Mar 1983

Fingerprint Dive into the research topics where Julia Tyrrell is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Product design Engineering & Materials Science
Marketing Engineering & Materials Science
Communication Engineering & Materials Science
learning Social Sciences
experience Social Sciences
student Social Sciences
Marketing communications Business & Economics
India Business & Economics

Research Output 2007 2014

  • 2 Citations
  • 1 h-Index
  • 6 Paper
  • 2 Chapter
  • 2 Conference proceeding
  • 1 Article

Beyond the campus: exploring learning experiences of marketing students working in cross-cultural virtual teams

Tyrrell, J. & Horton-Walsh, S., 2 Jul 2014.

Research output: Contribution to conferencePaper

Case Study 1: Mongoose Lager Beer Eyes up India

Tyrrell, J., 2014, Marketing Cases from Emerging Markets. Mutum, D., Roy, S. K. & Kipnis, E. (eds.). Berlin: Springer, p. 13-16 4 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

India
Alcoholic drinks
Shareholders
Consumer demand
Restaurants

Consumer’s attitudes and perceptions of ethical clothing brands: a cross-cultural study

Beech, R. & Tyrrell, J., 5 Jul 2014, (Unpublished) Consumer’s attitudes and perceptions of ethical clothing brands: a cross-cultural study.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Consumer perceptions
Consumer attitudes
Cross-cultural studies
Business schools

Introduction to Socio-Cultural Influences 

Tyrrell, J., 2014, Marketing Cases from Emerging Markets. Mutum, D., Roy, S. & Kipnis, E. (eds.). Berlin: Springer, p. 9-11 3 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Product design
Marketing
Communication

Assessing the learning experiences of business students working in cross-cultural virtual teams.

Tyrrell, J., Horton-Walsh, S. & Bosangit, C., Oct 2013, TARC International Conference 2013 on Learning and Teaching: Innovation And Transformation in Learning and Teaching. Kuala Lumpur: Tunku Abdul Rahman University College, p. 70-75 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

learning
experience
student
communication
lack

Activities 2009 2013

  • 4 Participation in conference

TARC International Conference 2013 on Learning and Teaching

Julia Tyrrell (Speaker)
22 Oct 2013

Activity: Participating in or organising an eventParticipation in conference

AM 2011 Conference

Julia Tyrrell (Speaker)
1 Jun 2011

Activity: Participating in or organising an eventParticipation in conference

ISM Conference

Julia Tyrrell (Speaker)
1 Jun 2010

Activity: Participating in or organising an eventParticipation in conference

AM 2009

Julia Tyrrell (Participant)
1 Jun 2009

Activity: Participating in or organising an eventParticipation in conference