Joshua Bluteau


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    Personal profile


    Dr Joshua Bluteau is a Social Anthropologist and Assistant Professor in Global Healthcare at Coventry University. He formerly held the post of Lecturer in Social Anthropology at the University of Manchester. He completed his PhD in Social Anthropology in 2018, following an extensive period of fieldwork conducted with bespoke tailors in London and online with the social media platform Instagram. His broad research interests focus on the presentation of self, digital worlds and how these intersect with notions of health, leadership and identity in a postdigital world. 


    Research Interests

    Dr Joshua Bluteau's research interests encompass a number of thematic tropes. These include digital anthropology, the anthropology of leadership, health anthropology, social media, virtual worlds, notions of masculinity, gender, online mental health and wellbeing, the anthropology of dress and adornment and the construction of self. 

    Joshua has previously worked on a number of projects as a research assistant at Coventry University and as such has an ongoing interest in interprofessional education, e-learning and online health and wellbeing. 

    He has recently published the monograph 'dressing up' based on his ethnographic fieldwork in London and on Instagram. 

    Master's Project

    Joshua has supervised a number of master's projects on the Global Healthcare Management course. He is always interested in bringing his expertise to student projects across a wide range of topics. 

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 3 - Good Health and Well-being

    External positions

    External Examiner (MA Visual Anthropology & MRES Visual Anthropology) , Goldsmiths, University of London

    2021 → …


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