Jordon Lazell
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Personal profile


Dr Jordon Lazell has held the role of Research Assistant at the Centre for Business in Society since September 2013 following the completion of a BA (hons) Geography and MSc by Research (Coventry University). His research interests lie in the area of food waste, specifically food consumption, waste and mitigation behaviours of consumers as well as food waste within retail supply chains. His research also spans the circular economy and sustainable tourism.

His PhD uncovered novel drivers shaping household food consumption and wastage behaviours by developing a theories of practice based framework of conditioning aspects. He has worked with retailers, waste reduction campaigns, businesses and universities in tackling the problem of food waste globally, with projects undertaken in South Africa and Indonesia. He has a history of delivering impact events and promoting academic research to the public. Jordon is a co-editor of the first Routledge Handbook of Food Waste and is also co-founder and administrator of the International Food Loss and Food Waste studies Group, a research platform for academics and practitioners operating in this area.

Jordon’s teaching experience includes the topics of the Sustainability and Sustainable Production and Consumption, Geographies of Food, and qualitative research methods. He co-delivers Nvivo training for the staff, PhD and DBA students in the faculty

Research Interests

- Consumer food waste behaviour

- Food consumption and food waste practices

- The circular economy

- Sustainable consumption

Vision Statement

My research concerns the food consumption and production practices of both consumers and businesses, paying particular attention to wasteful habits, routines, behaviours and strategies. The transgressive and boundary crossing nature of food means that our interactions as consumers are both embodied and embedded within factors of space, place, nature, culture, society and technology. My research is underlined by a need to move towards more sustainable arrangements between consumers and business and intends to understand the wider social, economic and environment context of food in society to address waste through preventative interventions.


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