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Personal profile

Research Interests

Chinese guanxi and Social Networking

Entrepreneurs' characteristics

Cross-cultural entrepreneurship

Entrepreneurial Orientation

Entrepreneurial Contextualisation

International SMEs 

Business Strategy

Business Management


Jessica is a Lecturer in Business Management and Associate Course Director of BA International Business Management. She holds a PhD degree from Coventry University and is also a Fellow member of the Higher Education Academy (HEA). Her research interests focus on Chinese guanxi networking, social capital studies, transnational entrepreneurship and entrepreneurial orientation. She is one of the Academic Conduct Officers in the School who investigates academic misconduct cases. Prior to Jessica’s academic career, she worked as an Internet Marketing Project Manager in British SMEs to help local companies establish presence in China and vice versa, through Search Engine Optimisation (SEO) and Pay-Per-Click Advertising (PPC), where she has closely worked with China-Britain Business Council (CBBC) and UK Trade and Investment (UKTI). Her expertise in international advertising and marketing communications has provided her the opportunity to work for some of the most prestigious industry leaders including Saatchi & Saatchi, Young & Rubicam, and The English Premier League. Since 2009, Jessica has been invited by Loughborough University as their international student mentor for training and guiding through international students’ personal development in the UK.

Education/Academic qualification

International Studies and Social Sciences, Doctorate, Coventry University

23 Jan 20121 Aug 2017

International Management, MSc, Loughborough University

1 Oct 20081 Sep 2009

Advertising and Marketing Communications, Degree, University of Bedfordshire

24 Sep 20071 Jul 2008

Advertising and Marketing Communications, Degree, China Agricultural University

1 Sep 20051 Jul 2007

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  • 4 Participation in conference
  • 1 Public Engagement Event
  • 1 Invited talk

Field trip to New York

Xiaojue An (Organiser)
2 Apr 201912 Apr 2019

Activity: Participating in or organising an eventPublic Engagement Event

Doing Business in China

Jessica An (Speaker)
Feb 2018

Activity: Talk or presentationInvited talk

Institute of Small Business and Entrepreneurship (ISBE) Conference 2018

Jessica An (Speaker)
7 Nov 2018

Activity: Participating in or organising an eventParticipation in conference

Postgraduate Teaching Certificate Poster Presentation (M03 New-to-you)

Jessica An (Speaker)
Jun 2018

Activity: Participating in or organising an eventParticipation in conference

Coventry University Postgraduate Research Symposium

Jessica An (Speaker)
5 May 2014

Activity: Participating in or organising an eventParticipation in conference