Chinese guanxi and Social Networking

Entrepreneurs' characteristics

Cross-cultural entrepreneurship

Entrepreneurial Orientation

Entrepreneurial Contextualisation

International SMEs 

Business Strategy

Business Management

Jessica is a Lecturer in Business Management and Associate Course Director of BA International Business Management. She holds a PhD degree from Coventry University and is also a Fellow member of the Higher Education Academy (HEA). Her research interests focus on Chinese guanxi networking, social capital studies, transnational entrepreneurship and entrepreneurial orientation. She is one of the Academic Conduct Officers in the School who investigates academic misconduct cases. Prior to Jessica’s academic career, she worked as an Internet Marketing Project Manager in British SMEs to help local companies establish presence in China and vice versa, through Search Engine Optimisation (SEO) and Pay-Per-Click Advertising (PPC), where she has closely worked with China-Britain Business Council (CBBC) and UK Trade and Investment (UKTI). Her expertise in international advertising and marketing communications has provided her the opportunity to work for some of the most prestigious industry leaders including Saatchi & Saatchi, Young & Rubicam, and The English Premier League. Since 2009, Jessica has been invited by Loughborough University as their international student mentor for training and guiding through international students’ personal development in the UK.