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Jessica An

Dr

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    Personal profile

    Research Interests

    Chinese guanxi and Social Networking

    Entrepreneurs' characteristics

    Cross-cultural entrepreneurship

    Entrepreneurial Orientation

    Entrepreneurial Contextualisation

    International SMEs 

    Business Strategy

    Business Management

    Biography

    Jessica is a Lecturer in Business Management and Associate Course Director of BA International Business Management. She holds a PhD degree from Coventry University and is also a Fellow member of the Higher Education Academy (HEA). Her research interests focus on Chinese guanxi networking, social capital studies, transnational entrepreneurship and entrepreneurial orientation. She is one of the Academic Conduct Officers in the School who investigates academic misconduct cases. Prior to Jessica’s academic career, she worked as an Internet Marketing Project Manager in British SMEs to help local companies establish presence in China and vice versa, through Search Engine Optimisation (SEO) and Pay-Per-Click Advertising (PPC), where she has closely worked with China-Britain Business Council (CBBC) and UK Trade and Investment (UKTI). Her expertise in international advertising and marketing communications has provided her the opportunity to work for some of the most prestigious industry leaders including Saatchi & Saatchi, Young & Rubicam, and The English Premier League. Since 2009, Jessica has been invited by Loughborough University as their international student mentor for training and guiding through international students’ personal development in the UK.

    Education/Academic qualification

    International Studies and Social Sciences, Doctorate, Coventry University

    23 Jan 20121 Aug 2017

    Award Date: 22 Nov 2017

    International Management, MSc, Loughborough University

    1 Oct 20081 Sep 2009

    Award Date: 1 Oct 2009

    Advertising and Marketing Communications, Degree, University of Bedfordshire

    24 Sep 20071 Jul 2008

    Award Date: 1 Jul 2008

    Advertising and Marketing Communications, Degree, China Agricultural University

    1 Sep 20051 Jul 2007

    Award Date: 1 Jul 2007

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