Jacqueline Cawston

Co-Director, Dr, Professor

    • Source: Scopus
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    Personal profile

    Vision Statement

    As Co-Director of the Postdigital Cultures Research Centre I am working to develop and grow this new and exciting cluster of creative researchers to impact the future of culture, now that the digital affects every part of our lives. Our focus is on arts and humanities for the 21st century. 

    My particular research interests lie in innovative digital media, digital/physical flexible exhibitions, creative archiving and international heritage but also in technology-enabled access to information for marginalised groups. Having created augmented and virtual reality platforms and digital games for prestigeous organisations such as the Shakespeare Birthplace Trust and Robben Island Museum and having run my own media company for ten years I am fascinated by the creative economy and will be examining new models of business for creative entrepreneurs. 


    Jacqueline was instrumental in setting up three of Coventry University’s most innovative centres: the Serious Games Institutethe Disruptive Media Learning Lab and now the Centre for Postdigital Cultures. She has been working in digital culture since she began her career as graphic artist with the BBC. 

    Working with disruptive learning, serious games, virtual worlds, augmented reality and related digital media, Jacqueline has developed a wide range of projects. They include: health games for autism and dating violence, as well as cultural projects with the Shakespeare Birthplace Trust, BT, Europeana Space and the Lanchester Archive. She has recently completed the Mandela27 Project with Robben Island Museum in South Africa about the story of Nelson Mandela, and the Tempus SWING project with global partners in Morocco, Egypt and Europe. She is also leading and directing the micro museum, Lanchester Interactive Archivewhich is funded by the Heritage Lottery Fund, and is leading on the MUSE project with partners in Argentina, Chile and MexicoJacqueline has recently been awarded a million-euro grant for a new Erasmus Plus project called PACES. 

    Her research in the field of digital cultures has given her a global network and has had led to high profile impact, income generation and new knowledge creation. In her research Jacqueline has developed a model for digital amplification that is being used in the university and beyond. She has a portfolio of research outputs focussing on digital heritage, creative archiving and democratic creative learning. 

    Jacqueline began her career in digital media with BBC Television in London as a graphic artist, moving on to the early development of digital graphics, 3D and animation design. She ran her own Broadcast Media company for 10 years employing graphic artists and many other broadcast professionals. Before joining the PRC she was Deputy Director at the Disruptive Media Learning Lab, and before that Programmes Director of the Serious Games Institute at Coventry University, Co-Director of the Digital Media Grand Challenge and the Leader of Games for Health UK. 

    Her career portfolio includes running her own design online business, and leading the adult team at Birmingham Brain Injury Centre and Employer Development Manager for De Montfort University. She has presented at conferences around the world, and specialises in digital culture, disruptive media research, and innovation management, having designed and directed over 20 successful digital national and international projects worth over £10 million. 

    Research Interests

    Disruptive digital media, hybrid digital/physical heritage, XR virtual and augmented reality tech, innovative technology for incusivity

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 16 - Peace, Justice and Strong Institutions

    Education/Academic qualification

    Digital Media, Doctorate, Coventry University

    10 Apr 201813 Feb 2020

    Award Date: 13 Feb 2020

    Media and Performing Arts, Doctorate, Coventry University

    5 Apr 201813 Feb 2020

    Award Date: 13 Feb 2020

    MBA, De Montfort University

    Award Date: 30 Sep 2008

    Postgraduate Diploma, University of Reading

    Award Date: 29 Sep 2006

    External positions

    Member of Peer Review College, Arts and Humanities Research Council

    31 Mar 2028 → …


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