• 3 Citations
  • 1 h-Index

Research output per year

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Personal profile

Vision Statement

As Deputy Director of the Postdigital Cultures Research Centre I am working to develop and grow this new and exciting cluster of creative researchers to impact the future of culture, now that the digital affects every part of our lives. Our focus is on arts and humanities for the 21st century. 

My particular research interests lie in innovative digital media, digital/physical flexible exhibitions, creative archiving and international heritage but also in technology-enabled access to information for marginalised groups. Having created augmented and virtual reality platforms and digital games for prestigeous organisations such as the Shakespeare Birthplace Trust and Robben Island Museum and having run my own media company for ten years I am fascinated by the creative economy and will be examining new models of business for creative entrepreneurs. 


Jacqueline was instrumental in setting up three of Coventry University’s most innovative centres: the Serious Games Institutethe Disruptive Media Learning Lab and now the Centre for Postdigital Cultures. She has been working in digital culture since she began her career as graphic artist with the BBC. 

Working with disruptive learning, serious games, virtual worlds, augmented reality and related digital media, Jacqueline has developed a wide range of projects. They include: health games for autism and dating violence, as well as cultural projects with the Shakespeare Birthplace Trust, BT, Europeana Space and the Lanchester Archive. She has recently completed the Mandela27 Project with Robben Island Museum in South Africa about the story of Nelson Mandela, and the Tempus SWING project with global partners in Morocco, Egypt and Europe. She is also leading and directing the micro museum, Lanchester Interactive Archivewhich is funded by the Heritage Lottery Fund, and is leading on the MUSE project with partners in Argentina, Chile and MexicoJacqueline has recently been awarded a million-euro grant for a new Erasmus Plus project called PACES. 

Her research in the field of digital cultures has given her a global network and has had led to high profile impact, income generation and new knowledge creation. In her research Jacqueline has developed a model for digital amplification that is being used in the university and beyond. She has a portfolio of research outputs focussing on digital heritage, creative archiving and democratic creative learning. 

Jacqueline began her career in digital media with BBC Television in London as a graphic artist, moving on to the early development of digital graphics, 3D and animation design. She ran her own Broadcast Media company for 10 years employing graphic artists and many other broadcast professionals. Before joining the PRC she was Deputy Director at the Disruptive Media Learning Lab, and before that Programmes Director of the Serious Games Institute at Coventry University, Co-Director of the Digital Media Grand Challenge and the Leader of Games for Health UK. 

Her career portfolio includes running her own design online business, and leading the adult team at Birmingham Brain Injury Centre and Employer Development Manager for De Montfort University. She has presented at conferences around the world, and specialises in digital culture, disruptive media research, and innovation management, having designed and directed over 20 successful digital national and international projects worth over £10 million. 

Research Interests

Disruptive digital media, hybrid digital/physical heritage, XR virtual and augmented reality tech, innovative technology for incusivity

Education/Academic qualification

Digital Media, Doctorate, Coventry University

10 Apr 201813 Feb 2020

Media and Performing Arts, Doctorate, Coventry University

5 Apr 201813 Feb 2020

MBA, De Montfort University

Postgraduate Diploma, University of Reading

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Research Output

Driving Inclusivity in North African universities

Cawston, J., 22 Jun 2020, Innovate Magazine, 21, p. 9-9 1 p.

Research output: Contribution to specialist publicationArticle

  • Lanchester Interactive Archive: Case Study

    Cawston, J., 20 Mar 2020, Viral Handbook. 1 ed. p. 22-23 2 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    New Realities for History and Culture: Researcher working on the Virtual Reality Archive Learning project ViRAL

    Cawston, J., 22 Jun 2020, Innovate Magazine, 21, p. 14-14 1 p.

    Research output: Contribution to specialist publicationArticle

  • Bringing the past into the future: A Model for Immersive Heritage Archives: Educational Essay in the ViRAL Handbook

    Cawston, J., Apr 2019, VIRAL Handbook. 1 ed. p. 8-12 5 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Open Access
  • Mandela27 - Hacking the Museum

    Cawston, J., 10 Jan 2019, (Submitted) In : Museum and Society.

    Research output: Contribution to journalArticle

  • Press / Media

    Lanchester Interactive Archive

    Jacqueline Cawston


    1 Media contribution

    Press/Media: Research

    Lanchester Interactive Archive

    Jacqueline Cawston


    1 Media contribution

    Press/Media: Research

    SWING Conference

    Jacqueline Cawston


    1 Media contribution

    Press/Media: Research