Ian Webster

Ian Webster

    Personal profile


    Presenting lectures and seminars on post and undergraduate, Sport and Event courses, as well as setting examination papers and other academic duties. Working with the academic team, contributing to curriculum development and the review and development of cross-disciplinary teaching strategies Module leader for Strategic Marketing, Strategic Management and Marketing and Sponsorship modules Supervising research students including subject expert for numerous PhD candidates KTP Assessor for Coventry University working with businesses in Sport and Event Industry. Academic Partner for Wasps RFC and Wasps RFC Academy Visiting lecturer for University of Applied Sciences, Amsterdam Visiting lecturer for AMOS the International Sport Business School, Paris, France External Examiner and Expert Panellist at Cardiff Met University Unit developer and subject expert for OCR Technical Qualifications.


    Currently involved in Applied Research projects and academic partnerships with Wasps RFC, Rugby Football League, England Cricket Board and the International Cricket Council. These involved working closely with the University’s Partnership Development and knowledge Exchange Teams.

    I have also been involved with research on event security with colleagues from Purdue University in USA – this has involved working around events such as Indy 500, NHL, England Cricket test Matches and Premiership Rugby matches.

    Area of Expertise:

    • Relationship Marketing
    • Customer Service Management/Marketing
    • Sport Marketing and Management
    • Volunteering management
    • Event Security

    Research Interests

    Marketing; Event Management; Sports Marketing; Sport Management; Services Marketing; Relationship Marketing; Event, Tourism and Hospitality Marketing

    Education/Academic qualification

    MA, Marketing, Coventry University

    Award Date: 14 Oct 2002

    External positions

    External Examiner -MSc Sport Management and Leadership at Modern University for Business and Science (MUBS), Lebanon , Cardiff Metropolitan University

    31 May 201731 May 2020

    External Examiner - BA (Hons) Marketing Management at Arab Academy for Science and Technology (AAST), Egypt., Cardiff Metropolitan University

    30 Sept 201630 Sept 2020


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    • University of Amsterdam

      Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer) & Raj Banerjee (Visiting lecturer)

      9 Apr 201813 Apr 2018

      Activity: Visiting an external institutionVisiting an external academic institution