Research Output per year
Personal profile
Biography
Associate Professor in Marketing at School of Marketing and Management. 14 years’ experience teaching at both undergraduate and postgraduate levels, covering areas such as Contemporary Issues in Marketing, Digital Marketing, and Service Marketing. Developed, reviewed and updated several postgraduate programmes at the business school. Publish regularly in ABS 3* journals and in world leading marketing conferences. Generated over £100,000 from consultancy activities such as KEEN projects.
Research:
I believe one of the key elements to successful business operations is establishing long term relationships with customers. This relationship centres on trust and establishing a trustworthy image. I am also interested how organisations can recover trust after trust violation.
My other research areas are signalling theory and online customer engagement. I use quantitative methods in my research, mainly multivariate data analysis such as structural equation modelling.
I am currently supervising four PhD students in the areas of trust in higher education, online student engagement, trust repair, and consumer brand selection in the automotive industry.
Area of Expertise:
- Services Marketing
- Multivariate data analysis
- Trust, trustworthiness
- Relationship marketing
- Online customer engagement
Research Interests
Education/Academic qualification
Marketing , Doctorate, Coventry University
International Business, MBA, Coventry University
Fingerprint Dive into the research topics where Husni Kharouf is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2007 2019
Digital Customer Experience: Identifying The Drivers And Outcomes Of Successful Mega Events
Kharouf, H., Hickman, E., Biscaia, R. & Garcia-Perez, A., 2019, QUIS16.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding
The role of effective communication and trustworthiness in determining guests’ loyalty
Kharouf, H., Sekhon, H., Fazal-e-Hasan, S. M., Hickman, E. & Mortimer, G., 17 Feb 2019, In : Journal of Hospitality Marketing and Management. 28, 2, p. 240-262 23 p.Research output: Contribution to journal › Article
An Empirical Examination Of Organisational Trust Recovery: Influences And Implications
Kharouf, H. & Lund, D. J., 31 Jul 2018, In : European Management Review. (In-Press), p. (in press)Research output: Contribution to journal › Article
An Examination of the Antecedent and Corollary of Personal Financial Planning: The Need for Early Education
Sekhon, H., Kharouf, H., Appleyard, L. & Muhammad Fazal e Hasan, S., 1 Mar 2018, In : Social Business. 8, 1, p. 65-75 11 p.Research output: Contribution to journal › Article
Assessing the effects of advertising and switching cost on consumers’ trust: A cross-cultural study
Sekhon, H., Kharouf, H., Appleyard, L. & Fazal-E-Hasan, S., 2017.Research output: Contribution to conference › Paper
Activities 2007 2011
- 4 Participation in conference
40th EMAC Annual Conference 2011
Husni Kharouf (Speaker)Activity: Participating in or organising an event › Participation in conference
38th EMAC Annual Conference 2009
Husni Kharouf (Speaker)Activity: Participating in or organising an event › Participation in conference
Academy of Marketing Conference
Husni Kharouf (Speaker)Activity: Participating in or organising an event › Participation in conference
1st Biannual International Conference: Strategic Developments in Services Marketing
Husni Kharouf (Speaker)Activity: Participating in or organising an event › Participation in conference
Press / Media
UK savers have least knowledge of pension charges, study finds
Lindsey Appleyard, Harjit Sekhon & Husni Kharouf
22/11/16
1 item of media coverage
Press/Media: Research