Husni Kharouf

Principal lecturer in Marketing at School of Marketing and Management. 14 years’ experience teaching at both undergraduate and postgraduate levels, covering areas such as Contemporary Issues in Marketing, Digital Marketing, and Service Marketing. Developed, reviewed and updated several postgraduate programmes at the business school. Publish regularly in ABS 3* journals and in world leading marketing conferences. Generated over £100,000 from consultancy activities such as KEEN projects.

Research:

I believe one of the key elements to successful business operations is establishing long term relationships with customers. This relationship centres on trust and establishing a trustworthy image. I am also interested how organisations can recover trust after trust violation.

My other research areas are signalling theory and online customer engagement. I use quantitative methods in my research, mainly multivariate data analysis such as structural equation modelling.

I am currently supervising four PhD students in the areas of trust in higher education, online student engagement, trust repair, and consumer brand selection in the automotive industry.

Area of Expertise:

• Services Marketing
• Multivariate data analysis
• Trust, trustworthiness
• Relationship marketing
• Online customer engagement