Research output per year
Research output per year
Personal profile
Biography
Associate Professor in Marketing at School of Marketing and Management. 14 years’ experience teaching at both undergraduate and postgraduate levels, covering areas such as Contemporary Issues in Marketing, Digital Marketing, and Service Marketing. Developed, reviewed and updated several postgraduate programmes at the business school. Publish regularly in ABS 3* journals and in world leading marketing conferences. Generated over £100,000 from consultancy activities such as KEEN projects.
Research:
I believe one of the key elements to successful business operations is establishing long term relationships with customers. This relationship centres on trust and establishing a trustworthy image. I am also interested how organisations can recover trust after trust violation.
My other research areas are signalling theory and online customer engagement. I use quantitative methods in my research, mainly multivariate data analysis such as structural equation modelling.
I am currently supervising four PhD students in the areas of trust in higher education, online student engagement, trust repair, and consumer brand selection in the automotive industry.
Area of Expertise:
- Services Marketing
- Multivariate data analysis
- Trust, trustworthiness
- Relationship marketing
- Online customer engagement
Research Interests
Trustworthiness ; Signalling theory; Relationship marketing; Online customer engagement; Trust building and trust repair
Education/Academic qualification
Marketing , Doctorate, Coventry University
Award Date: 1 Mar 2011
International Business, MBA, Coventry University
Award Date: 1 Feb 2004
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An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience
Hickman, E., Kharouf, H. & Sekhon, H., 26 May 2020, In: International Review of Retail, Distribution and Consumer Research. 30, 3, p. 266-288 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile14 Citations (Scopus)10 Downloads (Pure) -
A signaling theory approach to relationship recovery
Kharouf, H., Lund, D. J., Krallman, A. & Pullig, C., 31 Aug 2020, In: European Journal of Marketing. 54, 9, p. 2139-2170 32 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)236 Downloads (Pure) -
Service gifts, collective social connection and reciprocity
Tang, Y. E., Hinsch, C., Lund, D. J. & Kharouf, H., 4 Nov 2020, In: European Journal of Marketing. 54, 10, p. 2477-2500 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile28 Downloads (Pure) -
The interplay of positive and negative emotions to quit unhealthy consumption behaviors: Insights for social marketers
Fazal-e-Hasan, S. M., Ahmadi, H., Mortimer, G., Sekhon, H., Kharouf, H. & Jebarajakirthy, C., Nov 2020, In: Australasian Marketing Journal. 28, 4, p. 349-360 12 p.Research output: Contribution to journal › Article › peer-review
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The value of co-operation: An examination of the work relationships of university professional services staff and the consequences for service quality
Gibbs, T. & Kharouf, H., 5 Feb 2020, (E-pub ahead of print) In: Studies in Higher Education. (In-press), p. (In-press)Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)
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40th EMAC Annual Conference 2011
Husni Kharouf (Speaker)
24 May 2011Activity: Participating in or organising an event › Participation in conference
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38th EMAC Annual Conference 2009
Husni Kharouf (Speaker)
26 May 2009Activity: Participating in or organising an event › Participation in conference
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Academy of Marketing Conference
Husni Kharouf (Speaker)
9 Sep 2009Activity: Participating in or organising an event › Participation in conference
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1st Biannual International Conference: Strategic Developments in Services Marketing
Husni Kharouf (Speaker)
7 Jul 2007Activity: Participating in or organising an event › Participation in conference
Press / Media
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UK savers have least knowledge of pension charges, study finds
Lindsey Appleyard, Harjit Sekhon & Husni Kharouf
22/11/16
1 item of Media coverage
Press/Media: Research