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Hongfei Liu


  • 5 Citations
  • 1 h-Index

Research output per year

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Personal profile

Research Interests

My research interests include digital marketing, consumer behaviour, consumer psychology, cross-cultural consumer research, marketing communication and service and customer relationship marketing.

Education/Academic qualification

Marketing, Doctorate, University of Hull


Marketing, MSc, University of the West of England


Accounting and Finance, Degree, University of Bristol


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Research Output

  • 5 Citations
  • 1 h-Index
  • 3 Article

Do online reviews still matter post-purchase?

Liu, H., Jayawardhena, C., Osburg, V-S. & Mohiuddin Babu, M., 30 Sep 2019, In : Internet Research. 30, 1, p. 109-139 21 p.

Research output: Contribution to journalArticle

Open Access
  • Examining the trade-off between compensation and promptness in eWOM-triggered service recovery: A restorative justice perspective

    Liu, H., Jayawardhena, C., Dibb, S. & Ranaweera, C., 1 Dec 2019, In : Tourism Management. 75, p. 381-392 12 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)

    Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation

    Mohiuddin Babu, M., Liu, H., Jayawardhena, C. & Dey, B. L., 2019, In : Journal of Marketing Management. 35, 7-8, p. 662-692 31 p.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)