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Hongfei Liu


  • 3 Citations
  • 1 h-Index
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Personal profile

Research Interests

My research interests include digital marketing, consumer behaviour, consumer psychology, cross-cultural consumer research, marketing communication and service and customer relationship marketing.

Education/Academic qualification

Marketing, Doctorate, University of Hull


Marketing, MSc, University of the West of England


Accounting and Finance, Degree, University of Bristol


Fingerprint Dive into the research topics where Hongfei Liu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Hotels Engineering & Materials Science
trade-off Earth & Environmental Sciences
Recovery Engineering & Materials Science
Compensation and Redress Engineering & Materials Science
Employees Business & Economics
Market orientation Business & Economics
Restorative justice Business & Economics
Service recovery Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2019 2019

  • 3 Citations
  • 1 h-Index
  • 2 Article
2 Citations (Scopus)

Examining the trade-off between compensation and promptness in eWOM-triggered service recovery: A restorative justice perspective

Liu, H., Jayawardhena, C., Dibb, S. & Ranaweera, C., Dec 2019, (Unpublished) In : Tourism Management. 75, p. 381-392 12 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)

Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation

Mohiuddin Babu, M., Liu, H., Jayawardhena, C. & Dey, B. L., 2019, In : Journal of Marketing Management. 35, 7-8, p. 662-692 31 p.

Research output: Contribution to journalArticle

Market orientation
Service industries
Firm size