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Hongfei Liu

Dr

    • Source: Scopus
    • Calculated based on no. of publications stored in Pure and citations from Scopus
    20192019

    Research output per year

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    Personal profile

    Research Interests

    My research interests include digital marketing, consumer behaviour, consumer psychology, cross-cultural consumer research, marketing communication and service and customer relationship marketing.

    Education/Academic qualification

    Marketing, Doctorate, University of Hull

    20132017

    Marketing, MSc, University of the West of England

    20112013

    Accounting and Finance, Degree, University of Bristol

    20082011

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