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Personal profile



Helen was selected twice to participate for EPSRC sandpits. The first, chosen as one of twenty five from one hundred and fifty applicants to participate in the December 2010, Transport Grand Challenge: Travel Behaviour, Habits and Practice Sandpit. As a result of the sandpit Helen was part of the top-rated multi-institutional Disruption Project. The second was an experimental version of the sandpit process, which instead of being run in a face-to-face environment was facilitated digitally within a virtual world. Helen was selected as one of sixteen from eighty five applicants to attend in July 2012 the creativity greenhouse entitled, Sustainable Society: Achieving work-life balance in a digitally dependent world. This resulted in top-rated 2 year Digital Brain Switch project.

She then went onto lead the Inclusive Supply Chain work package as part of The Open University’s International Development and Inclusive Innovation strategic research area (SRA). 


Area of Expertise:


My area of expertise is in social marketing to understand consumer behaviours and the development of interventions.

Research Interests

Novel and innovative data collection techniques; The use of technological interventions to support behaviour change; Behaviour change communication techniques and social marketing to encourage sustainable behaviour; Altering personal consumption practices through behaviour change to reduce the impact on the environment

Vision Statement

I am inspired by the realisation that we need to reduce our impact on the environment to help manage the finite resources. Traditionally the solution has been to tackle these problems with top-down large scale, often technological solutions, rather than looking to the individual to make small changes that cumulatively could have substantial impacts. Harnessing the power of small scale change I see as an important way to bring about change.

Education/Academic qualification

Doctorate, Open University

1 Oct 200612 Dec 2009

Degree, Open University

1 Feb 198815 Oct 2005

Postgraduate Diploma, Open University

1 Feb 199915 Oct 2002

External positions

Visiting Research Fellow, Open University

30 Nov 201728 Feb 2020

Fingerprint Dive into the research topics where Helen Roby is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

work-life-balance Social Sciences
video Social Sciences
Decarbonization Engineering & Materials Science
entrepreneur Social Sciences
Industry Engineering & Materials Science
travel Social Sciences
Smart meters Engineering & Materials Science
Carbon Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2019

Future pathways to mainstreaming community energy

Roby, H. & Dibb, S., 1 Dec 2019, In : Energy Policy. 135, p. (In-Press) 111020.

Research output: Contribution to journalArticle


Managing My Money for the Just About Managing

Brambley, W., Akter, S., Appleyard, L., Aslam, H., Degli Esposti, S., Dibb, S., Monne, J., Morris, J., Nguyen, T., Oliver, M., Roby, H., Siemers, O. & Zaksaite, T., 1 Sep 2019

Research output: Book/ReportCommissioned report

Open Access

Smoothing peaks and troughs: intermediary practices to promote demand side response in smart grids

Langendahl, P-A., Roby, H., Potter, S. & Cook, M., Dec 2019, In : Energy Research and Social Science. 58, p. (In-Press) 101277.

Research output: Contribution to journalArticle

Electric power distribution
Asset management
Energy management

Community Energy: A new democratised energy system?

Roby, H. & Dibb, S., 18 Sep 2018, BIEE Consumers at the Heart of the Energy System Conference.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

District heating
Wind turbines

Community Energy: Transitioning to a new democratised energy system

Roby, H. & Dibb, S., 12 Jun 2018.

Research output: Contribution to conferencePaper

District heating
Wind turbines

Activities 2016 2017

  • 2 Visiting an external academic institution
  • 1 Participation in conference

British Academy of Management Conference 2017

Deneise Dadd (Participant), Helen Roby (Participant)
6 Sep 2017

Activity: Participating in or organising an eventParticipation in conference

Open University

Helen Roby (Supervisor)
Feb 2017Feb 2020

Activity: Visiting an external institutionVisiting an external academic institution

Open University

Helen Roby (Supervisor)
Oct 2016Oct 2019

Activity: Visiting an external institutionVisiting an external academic institution