• 163 Citations
  • 6 h-Index

Research output per year

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Personal profile



Helen was selected twice to participate for EPSRC sandpits. The first, chosen as one of twenty five from one hundred and fifty applicants to participate in the December 2010, Transport Grand Challenge: Travel Behaviour, Habits and Practice Sandpit. As a result of the sandpit Helen was part of the top-rated multi-institutional Disruption Project. The second was an experimental version of the sandpit process, which instead of being run in a face-to-face environment was facilitated digitally within a virtual world. Helen was selected as one of sixteen from eighty five applicants to attend in July 2012 the creativity greenhouse entitled, Sustainable Society: Achieving work-life balance in a digitally dependent world. This resulted in top-rated 2 year Digital Brain Switch project.

She then went onto lead the Inclusive Supply Chain work package as part of The Open University’s International Development and Inclusive Innovation strategic research area (SRA). 

Helen has continued to work on research projects at Coventry University, including the Innovate UK Community Energy Platform for Energy (CAPE) project, the Monetary Advice Service, What works? project and the EIT KIC Raw Materials, RemanPath project on remanufacturing.

She is also academic lead for the impact cases for the REF within the Centre for Business in Society. Working with colleagues to identify and develop impact cases, supporting them in writing and evidence collection for the case studies

Area of Expertise:

My area of expertise is in behaviour change, particularly towards sustainable behaviours. I have a particular interest in the role of community in supporting this change, both at the local level and within a smart cities environment.

Research Interests

Novel and innovative data collection techniques; The use of technological interventions to support behaviour change; Behaviour change communication techniques and social marketing to encourage sustainable behaviour; Altering personal consumption practices through behaviour change to reduce the impact on the environment; The role of community in supporting change.

Vision Statement


I am inspired by the realisation that we need to reduce our impact on the environment to help manage the finite resources. Traditionally the solution has been to tackle these problems with top-down large scale, often technological solutions, rather than looking to the individual or community to make small changes that cumulatively could have substantial impacts. Harnessing the power of small scale change I see as an important way to bring about change.


Education/Academic qualification

Doctorate, Open University

1 Oct 200612 Dec 2009

Degree, Open University

1 Feb 198815 Oct 2005

Postgraduate Diploma, Open University

1 Feb 199915 Oct 2002

External positions

Visiting Research Fellow, Open University

30 Nov 201728 Feb 2020

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Research Output

Studying disruptive events: Innovations in behaviour, opportunities for lower carbon transport policy?

Marsden, G., Anable, J., Chatterton, T., Docherty, I., Faulconbridge, J., Murray, L., Roby, H. & Shires, J., Aug 2020, In : Transport Policy. 94, p. 89-101 13 p.

Research output: Contribution to journalArticle

Open Access
  • Future pathways to mainstreaming community energy

    Roby, H. & Dibb, S., 1 Dec 2019, In : Energy Policy. 135, p. (In-Press) 111020.

    Research output: Contribution to journalArticle

  • 3 Citations (Scopus)

    Managing My Money for the Just About Managing

    Brambley, W., Akter, S., Appleyard, L., Aslam, H., Degli Esposti, S., Dibb, S., Monne, J., Morris, J., Nguyen, T., Oliver, M., Roby, H., Siemers, O. & Zaksaite, T., 1 Sep 2019

    Research output: Book/ReportCommissioned report

    Open Access
    62 Downloads (Pure)

    Smoothing peaks and troughs: intermediary practices to promote demand side response in smart grids

    Langendahl, P-A., Roby, H., Potter, S. & Cook, M., Dec 2019, In : Energy Research and Social Science. 58, p. (In-Press) 101277.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Attention All You Shopaholics Out There! You’re not Just Damaging Your Bank Balance but the Environment too

    Beech, R. & Roby, H., 10 Jul 2018, 1 p. CURB; Coventry University.

    Research output: Other contribution


    • 2 Visiting an external academic institution
    • 1 Participation in conference

    British Academy of Management Conference 2017

    Deneise Dadd (Participant), Helen Roby (Participant)
    6 Sep 2017

    Activity: Participating in or organising an eventParticipation in conference

    Open University

    Helen Roby (Supervisor)
    Feb 2017Feb 2020

    Activity: Visiting an external institutionVisiting an external academic institution

    Open University

    Helen Roby (Supervisor)
    Oct 2016Oct 2019

    Activity: Visiting an external institutionVisiting an external academic institution