Hannah Louisa Westwood


    Research activity per year

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    Personal profile

    PhD Project

    My PhD research focuses on the FemTech industry, with a particular interest in digital fertility trackers that are used as a contraceptive. I am focusing on:

    - How feminism operates within the FemTech industry

    - How to ensure consumer accessibility can be built into sustainable business models

    - The advertising and marketing practices of the industry

    Research Interests

    FemTech, contraception, digital fertility, accessibility, feminist theory, gender and health, gender and technology

    Master's Project

    I undertook an MA in Women's Studies at the University of York (2021-22). For my dissertation 'The Pill, Blood Clots and Covid-19 Vaccines: How AstraZeneca Renewed Calls for Better Contraception' I conducted a social media discourse analysis of comparisons between blood clotting risk from the combined contraceptive pill and covid-19 vaccines. This was contextualised by an in-depth history of various controversies surrounding the pill throughout its history. My knowledge of contraception (in particular its social history) is brought forward onto my PhD and informs my analysis of contraceptive digital fertility trackers. 

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 3 - Good Health and Well-being
    • SDG 5 - Gender Equality

    Education/Academic qualification

    Women's Studies, MA, The Pill, Blood Clots & Covid-19 Vaccines: How AstraZeneca Renewed Calls for Better Contraception, University of York


    English and American Studies, Degree, 1 in 5: Why Sexual Assault Legislation is Failing Students on US College Campuses, University of Leicester


    Year abroad (undergraduate), Stetson University



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