• 27 Citations
  • 3 h-Index
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Personal profile



Gideon is the Director of the International Centre for Transformational Entrepreneurship at Coventry University. Gideon has broad international business and academic experiences in various countries such as China, Europe and Africa. Within the academic environment Gideon has created various entrepreneurship centres at different universities over the past years, developed and implemented undergraduate and post-graduate modules and programmes focusing specifically on enterprise and entrepreneurship. Leading up to his current employment, he was the Director of Futures Entrepreneurship Centre and Professor in Entrepreneurship at Plymouth University in the UK; Director of the Institute of Applied Entrepreneurship at Coventry University, UK; owner-manager of his own consulting company (South Africa); the first International Chair in Entrepreneurship in South Africa (South Africa and Ireland); Acting Dean and HOD at PE Technikon (South Africa); Head Centre for Entrepreneurship at the Stellenbosch University Business School (South Africa); and Economist at the First National Development Corporation (Namibia).

Currently Gideon is President of the Board of Trustees of the Institute of Small Business and Entrepreneurship (www.isbe.org.uk) and Extraordinary Professor at the University of Stellenbosch Business School.


Research Interests

Research focused on industry and academic research. Focus areas include: Innovation; Entrepreneurship; Family businesses; Systemic entrepreneurship; Entrepreneurial eco-system; Entrepreneurial universities.

I was involved in external funded projects in the order of £3 162 467 - roles included grand holder, principal investigator.

Vision Statement


Gideon’s research focus and experiences are in entrepreneurship, open innovation, growth strategies, entrepreneurial universities, implementation of entrepreneurial systems and family businesses. 

Areas of Expertise:

  • Entrepreneurship
  • Family business governance
  • Innovation
  • Entrepreneurial universities

Education/Academic qualification

Entrepreneurship, Doctorate, Stellenbosch University

Business, MBA, Stellenbosch University

External positions

Adjunct Scientific Fellow, Münster University of Applied Sciences

1 Mar 201828 Feb 2023

Extraordinary Professor, Stellenbosch University

1 Jan 20181 Jan 2021

President ISBE, Institute for Small Business and Entrepreneurship

8 Nov 20178 Nov 2019

Fingerprint Dive into the research topics where Gideon Maas is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Entrepreneurship Business & Economics
Innovation Business & Economics
Ecosystem Business & Economics
Competency Business & Economics
Subsystem Business & Economics
Socio-economics Business & Economics
Economic growth Business & Economics
Academic research Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2019

Digital Gaming Industry in Global-Local Crossings: Comparative Study of UK, China and Brazil

Xu, Z., Maas, G., Jones, P. & Lockyer, J., 14 Nov 2019.

Research output: Contribution to conferencePaper

comparative study
conceptual framework

Innovation and Entrepreneurial Ecosystems as Important Building Blocks

Xu, Z. & Maas, G., 30 Mar 2019, Transformational Entrepreneurship Practices . Maas, G. & Jones, P. (eds.). Palgrave Pivot, Cham, p. 15-32 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Entrepreneurial process

The Journey to Transformational Entrepreneurship

Maas, G., Lockyer, J. & Jones, P., 1 Mar 2019, Transformational Entrepreneurship Practices: Global Case Studies. Maas, G. & Jones, P. (eds.). 1 ed. Palgrave Macmillan, p. 1-14 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Economic growth

Experiential Learning Through the Transformational Incubation Programme: A Case Study from Accra, Ghana

Dobson, S., Maas, G., Jones, P. & Lockyer, J., 1 Jul 2018, Experiential Learning for Entrepreneurship - Denis Hyams-Ssekasi and Elizabeth F.. D. H-S. & E. F. (eds.). Springer, p. 225-244 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)

Guest Editorial: Entrepreneurship in Africa, part 1: entrepreneurial dynamics in Africa

Jones, P., Maas, G., Dobson, S., Newbery, R., Agyapong, D. & Matlay, H., 2018, In : Journal of Small Business and Enterprise Development. 25, 3, p. 346-348 3 p.

Research output: Contribution to journalEditorial

Activities 2011 2018

  • 5 Invited talk
  • 2 Participation in conference

The Concept of Transformational Entrepreneurship and its Potential for different Countries

Gideon Maas (Speaker)
25 Jul 2018

Activity: Talk or presentationInvited talk

The need for transformation in enterprise and entrepreneurship education

Gideon Maas (Speaker)
22 Mar 201724 Mar 2017

Activity: Talk or presentationInvited talk

Transformational entrepreneurship needed for sustainable socio-economic development

Gideon Maas (Speaker)
10 Nov 201612 Nov 2016

Activity: Talk or presentationInvited talk

Transforming Higher Education for Incubation Acceleration

Gideon Maas (Speaker)
23 Oct 201624 Oct 2016

Activity: Talk or presentationInvited talk

Enterprise and Entrepreneurship Education - a journey towards sustainable development

Gideon Maas (Speaker)
24 Jun 201626 Jun 2016

Activity: Talk or presentationInvited talk