• 160 Citations
  • 5 h-Index

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile



Gideon is the Director of the International Centre for Transformational Entrepreneurship at Coventry University. Gideon has broad international business and academic experiences in various countries such as China, Europe and Africa. Within the academic environment Gideon has created various entrepreneurship centres at different universities over the past years, developed and implemented undergraduate and post-graduate modules and programmes focusing specifically on enterprise and entrepreneurship. Leading up to his current employment, he was the Director of Futures Entrepreneurship Centre and Professor in Entrepreneurship at Plymouth University in the UK; Director of the Institute of Applied Entrepreneurship at Coventry University, UK; owner-manager of his own consulting company (South Africa); the first International Chair in Entrepreneurship in South Africa (South Africa and Ireland); Acting Dean and HOD at PE Technikon (South Africa); Head Centre for Entrepreneurship at the Stellenbosch University Business School (South Africa); and Economist at the First National Development Corporation (Namibia).

Currently Gideon is President of the Board of Trustees of the Institute of Small Business and Entrepreneurship (www.isbe.org.uk) and Extraordinary Professor at the University of Stellenbosch Business School.


Research Interests

Research focused on industry and academic research. Focus areas include: Innovation; Entrepreneurship; Family businesses; Systemic entrepreneurship; Entrepreneurial eco-system; Entrepreneurial universities.

I was involved in external funded projects in the order of £3 162 467 - roles included grand holder, principal investigator.

Vision Statement


Gideon’s research focus and experiences are in entrepreneurship, open innovation, growth strategies, entrepreneurial universities, implementation of entrepreneurial systems and family businesses. 

Areas of Expertise:

  • Entrepreneurship
  • Family business governance
  • Innovation
  • Entrepreneurial universities

Education/Academic qualification

Entrepreneurship, Doctorate, Stellenbosch University

Business, MBA, Stellenbosch University

External positions

Adjunct Scientific Fellow, Münster University of Applied Sciences

1 Mar 201828 Feb 2023

Extraordinary Professor, Stellenbosch University

1 Jan 20181 Jan 2021

President ISBE, Institute for Small Business and Entrepreneurship

8 Nov 20178 Nov 2019

Fingerprint Dive into the research topics where Gideon Maas is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 18 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

Capacities of Business Incubator and Regional Innovation Performance

Wang, Z., He, Q., Xia, S., Sarpong, D., Xiong, A. & Maas, G., 4 Jun 2020, In : Technological Forecasting and Social Change. 158, 120125.

Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Investigating total entrepreneurial activity and entrepreneurial intention in Africa regions using fuzzy-set qualitative comparative analysis

    Beynon, M. J., Jones, P., Pickernell, D. & Maas, G., 13 Mar 2020, (Accepted/In press) In : Small Enterprise Research. (In-Press, p. (In-Press)

    Research output: Contribution to journalArticle

  • China’s Region OFDI And Innovation Performance: Examining The Effect Of Technology Gap And Absorptive Capacity

    Wang, Z., Xia, S., Yoruk, E. & Maas, G., 3 Sep 2019, BAM2019 Conference Proceedings. Birmingham, UK: British Academy of Management, 15 p.

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding

    Open Access
  • Digital Gaming Industry in Global-Local Crossings: Comparative Study of UK, China and Brazil

    Xu, Z., Maas, G., Jones, P. & Lockyer, J., 14 Nov 2019, ISBE 2019 Conference Proceedings. Institute for Small Business and Entrepreneurship

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding

  • Innovation and Entrepreneurial Ecosystems as Important Building Blocks

    Xu, Z. & Maas, G., 30 Mar 2019, Transformational Entrepreneurship Practices . Maas, G. & Jones, P. (eds.). Palgrave Pivot, Cham, p. 15-32 18 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Activities

    • 5 Invited talk
    • 2 Participation in conference

    The Concept of Transformational Entrepreneurship and its Potential for different Countries

    Gideon Maas (Speaker)
    25 Jul 2018

    Activity: Talk or presentationInvited talk

    The need for transformation in enterprise and entrepreneurship education

    Gideon Maas (Speaker)
    22 Mar 201724 Mar 2017

    Activity: Talk or presentationInvited talk

    Enterprise and Entrepreneurship Education - a journey towards sustainable development

    Gideon Maas (Speaker)
    24 Jun 201626 Jun 2016

    Activity: Talk or presentationInvited talk

    Transforming Higher Education for Incubation Acceleration

    Gideon Maas (Speaker)
    23 Oct 201624 Oct 2016

    Activity: Talk or presentationInvited talk

    Transformational entrepreneurship needed for sustainable socio-economic development

    Gideon Maas (Speaker)
    10 Nov 201612 Nov 2016

    Activity: Talk or presentationInvited talk