• 37 Citations
  • 3 h-Index
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Personal profile


As both a practitioner and an academic, Gerry has over 30 years’ experience in business strategy, information systems management, consultancy, and project management.

He is currently researching and teaching at Coventry Business School. He has also contributed to postgraduate teaching at Henley Business School and was Visiting Professor at Victoria University in Melbourne.

Gerry is a member of the International Centre for Transformational Entrepreneurship, and current research interests include, business strategy and new business models, knowledge management and project management. Gerry has also been a member of the Coventry University Health, Design and Technology Institute, and the Centre for the International Business of Sport.

Research Interests

Gerry's current research activity centres in Strategic Management, with overlapping streams focusing on Innovative Business Models; Knowledge Management; and Micro Strategy in the Small Charity Sector. 

In recent years funded research projects have included two in the Health and Assisted Living Technology sector. Research interest focuses largely on strategy and leadership, and knowledge transfer in sport, particularly relating to major sporting events.

Gerry earlier took the lead role in establishing the Applied Research Group in Business Process Innovation. Funding of over £400,000 was won, including completing research projects for JISC, The Learning Skills Council and the UHCW NHS Trust. More recently Gerry worked with colleagues in the Health, Design, and Technology Institute (HDTI) as Work Package Leader for two major projects, the EU funded CIP DISCOVER project (€3,806,000), and the TSB funded COMODAL project (£750,000).

Education/Academic qualification

Business, Doctorate, Henley Management College

Sep 1996Sep 2002

Business, MBA, Aston University


External positions

Operations Mgr./ Managing Consultant, JBA International

1 Jan 198631 Jan 1991

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 1996 2018

Addressing an international societal challenge through business model innovation: a UK case study.

Urwin, G. 1 Feb 2018 (Accepted/In press)

Research output: Contribution to conferencePaper

Developing new entrepreneurial business models for small charities: a case study of the UK.

Urwin, G. 4 Sep 2018 (Accepted/In press)

Research output: Contribution to conferencePaper

Exploration of Institutional Liminality in Developing a Business Model as a Catalyst for Sectoral Change.

Urwin, G. 5 Sep 2018 (Accepted/In press)

Research output: Contribution to conferencePaper

3 Citations (Scopus)

Developing the assistive technology consumer market for people aged 50-70

Ward, G., Fielden, S., Muir, H., Holliday, N. & Urwin, G. 1 May 2017 In : Ageing & Society. 37, 5, p. 1050-1067 18 p.

Research output: Contribution to journalArticle

Open Access
Self-Help Devices
assisted living

The Resource based view of the ‘state’: A case study of the Indian State in Africa

George, S., Urwin, G. & Amayo, A. Sep 2017 Proceedings of the 2017 British Academy of Management conference, '2017 British Academy of Management Conference'. Warwick: British Academy of Management

Research output: Chapter in Book/Report/Conference proceedingConference proceeding


Activities 2005 2013

  • 6 Participation in conference

Recent Advances in Assistive Technology and Engineering 2013

Urwin, G. (Speaker)
25 Nov 2013

Activity: Participation in conference

7th European Conference on Leadership, Management, and Governance

Urwin, G. (Speaker)
7 Jul 2011

Activity: Participation in conference

5th International Conference on Interdisciplinary Social Sciences

Urwin, G. (Speaker)
2 Aug 20105 Aug 2010

Activity: Participation in conference

The IASK International Conference, Seville, Spain

Urwin, G. (Keynote Speaker)
24 Jun 2009

Activity: Participation in conference

Global Business and Technology Association 11th International Conference

Urwin, G. (Speaker)
7 Jul 200911 Jul 2009

Activity: Participation in conference