Research Output per year
Personal profile
Research Interests
Georgina's research interests focus on the communication of marketing messages and brand image in the context of business ethics, co-operatives and other communities of stakeholders.
Fingerprint Dive into the research topics where Georgina Whyatt is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
loyalty
Social Sciences
equity
Earth & Environmental Sciences
flower
Earth & Environmental Sciences
customer
Social Sciences
lifestyle
Earth & Environmental Sciences
urban area
Earth & Environmental Sciences
urban renewal
Earth & Environmental Sciences
Brand equity
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2004 2019
Codes of Ethics Content: UK and Australian Corporations
Wood, G., Whyatt, G., Callaghan, M. & Svensson, G., 2 Aug 2019, In : European Business Review. 31, 5, p. 669-687 19 p.Research output: Contribution to journal › Article
Code of ethics
Ethical standards
Listed companies
London Stock Exchange
Design methodology
Cross Validation Of Consumer-Based Brand Equity: Driving Customer Equity In Retail Brands
Cifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. & Siala, H., Sep 2016, In : Journal of Business Research. 69, 9, p. 3740-3747 8 p.Research output: Contribution to journal › Article
Open Access
Retail
Brand equity
Customer equity
Cross-validation
Brand awareness
1
Citation
(Scopus)
Private Label Management: Insights and Research Directions
Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. & Stone, M., 2016, Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’. Gómez-Suarez & Martínez-Ruiz (eds.). IGI Global, p. 1-27 27 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
A Trend Analysis of Private Label Research Between 2000 and 2012
Molinillo, S., Whyatt, G., Ekinci, Y. & Occhiocupo, N., 2014, National Brands & Private Labels in Retailing. Gázquez-Abad, Martínez-López, Esteban-Millat & Mondéjar-Jiménez (eds.). 1 ed. Springer, p. 171-178 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation
Whyatt, G. & Reboud, S., 2014, Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model. Mazzarol, T., Reboud, S., Mamouni-Limnios & Clark, D. (eds.). Edward Elgar Publishing Ltd., p. 254-269 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter