Photo of Georgina Whyatt

Georgina Whyatt

Dr

Accepting PhD Students

  • 396 Citations
  • 6 h-Index
20042019
If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Georgina's research interests focus on the communication of marketing messages and brand image in the context of business ethics, co-operatives and other communities of stakeholders.   

Fingerprint Dive into the research topics where Georgina Whyatt is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

loyalty Social Sciences
equity Earth & Environmental Sciences
flower Earth & Environmental Sciences
customer Social Sciences
lifestyle Earth & Environmental Sciences
urban area Earth & Environmental Sciences
urban renewal Earth & Environmental Sciences
Brand equity Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2004 2019

  • 396 Citations
  • 6 h-Index
  • 9 Article
  • 3 Chapter
  • 1 Editorial

Codes of Ethics Content: UK and Australian Corporations

Wood, G., Whyatt, G., Callaghan, M. & Svensson, G., 2 Aug 2019, In : European Business Review. 31, 5, p. 669-687 19 p.

Research output: Contribution to journalArticle

Code of ethics
Ethical standards
Listed companies
London Stock Exchange
Design methodology
51 Citations (Scopus)

Cross Validation Of Consumer-Based Brand Equity: Driving Customer Equity In Retail Brands

Cifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. & Siala, H., Sep 2016, In : Journal of Business Research. 69, 9, p. 3740-3747 8 p.

Research output: Contribution to journalArticle

Open Access
Retail
Brand equity
Customer equity
Cross-validation
Brand awareness
1 Citation (Scopus)

Private Label Management: Insights and Research Directions

Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. & Stone, M., 2016, Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’. Gómez-Suarez & Martínez-Ruiz (eds.). IGI Global, p. 1-27 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

A Trend Analysis of Private Label Research Between 2000 and 2012

Molinillo, S., Whyatt, G., Ekinci, Y. & Occhiocupo, N., 2014, National Brands & Private Labels in Retailing. Gázquez-Abad, Martínez-López, Esteban-Millat & Mondéjar-Jiménez (eds.). 1 ed. Springer, p. 171-178 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

Whyatt, G. & Reboud, S., 2014, Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model. Mazzarol, T., Reboud, S., Mamouni-Limnios & Clark, D. (eds.). Edward Elgar Publishing Ltd., p. 254-269 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter