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Georgina Whyatt


Accepting PhD Students

  • 404 Citations
  • 6 h-Index
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Personal profile

Research Interests

Georgina's research interests focus on the communication of marketing messages and brand image in the context of business ethics, co-operatives and other communities of stakeholders.   

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loyalty Social Sciences
equity Earth & Environmental Sciences
flower Earth & Environmental Sciences
customer Social Sciences
lifestyle Earth & Environmental Sciences
urban area Earth & Environmental Sciences
urban renewal Earth & Environmental Sciences
Brand equity Business & Economics

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Research Output 2004 2019

  • 404 Citations
  • 6 h-Index
  • 9 Article
  • 3 Chapter
  • 1 Editorial

Codes of Ethics Content: UK and Australian Corporations

Wood, G., Whyatt, G., Callaghan, M. & Svensson, G., 2 Aug 2019, In : European Business Review. 31, 5, p. 669-687 19 p.

Research output: Contribution to journalArticle

Code of ethics
Ethical standards
Listed companies
London Stock Exchange
Design methodology
54 Citations (Scopus)

Cross Validation Of Consumer-Based Brand Equity: Driving Customer Equity In Retail Brands

Cifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. & Siala, H., Sep 2016, In : Journal of Business Research. 69, 9, p. 3740-3747 8 p.

Research output: Contribution to journalArticle

Open Access
Brand equity
Customer equity
Brand awareness
1 Citation (Scopus)

Private Label Management: Insights and Research Directions

Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. & Stone, M., 2016, Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’. Gómez-Suarez & Martínez-Ruiz (eds.). IGI Global, p. 1-27 27 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

A Trend Analysis of Private Label Research Between 2000 and 2012

Molinillo, S., Whyatt, G., Ekinci, Y. & Occhiocupo, N., 2014, National Brands & Private Labels in Retailing. Gázquez-Abad, Martínez-López, Esteban-Millat & Mondéjar-Jiménez (eds.). 1 ed. Springer, p. 171-178 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

Whyatt, G. & Reboud, S., 2014, Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model. Mazzarol, T., Reboud, S., Mamouni-Limnios & Clark, D. (eds.). Edward Elgar Publishing Ltd., p. 254-269 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter