Research output per year
Research output per year
Personal profile
Research Interests
Georgina's research interests focus on the communication of marketing messages and brand image in the context of business ethics, co-operatives and other communities of stakeholders.
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Codes of Ethics Content: UK and Australian Corporations
Wood, G., Whyatt, G., Callaghan, M. & Svensson, G., 2 Aug 2019, In: European Business Review. 31, 5, p. 669-687 19 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Cross Validation Of Consumer-Based Brand Equity: Driving Customer Equity In Retail Brands
Cifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. & Siala, H., Sep 2016, In: Journal of Business Research. 69, 9, p. 3740-3747 8 p.Research output: Contribution to journal › Article › peer-review
Open Access93 Citations (Scopus) -
Private Label Management: Insights and Research Directions
Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. & Stone, M., 2016, Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’. Gómez-Suarez & Martínez-Ruiz (eds.). IGI Global, p. 1-27 27 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
3 Citations (Scopus) -
A Trend Analysis of Private Label Research Between 2000 and 2012
Molinillo, S., Whyatt, G., Ekinci, Y. & Occhiocupo, N., 2014, National Brands & Private Labels in Retailing. Gázquez-Abad, Martínez-López, Esteban-Millat & Mondéjar-Jiménez (eds.). 1 ed. Springer, p. 171-178 8 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation
Whyatt, G. & Reboud, S., 2014, Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model. Mazzarol, T., Reboud, S., Mamouni-Limnios & Clark, D. (eds.). Edward Elgar Publishing Ltd., p. 254-269 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review