Photo of Gaye Bebek

Gaye Bebek

Dr

Accepting PhD Students

  • 32 Citations
  • 2 h-Index
20162018
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Personal profile

Biography

After completing a BA degree in Economics in Istanbul/Turkey and a brief industry experience Gaye moved to academia and obtained an MSc in Marketing and subsequently a PhD in Management from University of Kent, Canterbury. Gaye’s research aims to understand how consumers behave individually and as part of culture in the dynamic marketplaces and respond to the contemporary marketing phenomena/ practices. This pertains to the domains of: branding activities in illicit markets, ethical and lack of ethical consumerism, consumer health and wellbeing and its manifestation in food markets, and signalling legitimacy in different within and across cultures.

Research:

I am motivated to understand the role of marketing activities in targeting, building, enabling and changing consumer behaviour and contribute to building overall consumer culture and well-being. I seek to answer this question by applying both qualitative and quantitative methods in different contexts such as:

  • Cross- cultural markets, consumer and research methods: How do consumers behave in different environments? How is culture understood, embedded and changed by consumption?
  • Ethical consumer behaviour and green marketing: How do ethical brands/ products signal their credence? How are ethical products perceived by consumers? What makes an ethical product legitimate for the consumers?
  • Understanding the use branding as a tool in illicit markets- the dark-side of branding.

Area of Expertise:

  • Consumer Behaviour
  • Global Marketing
  • Marketing in an International Perspective
  • CSR and Environmental Management

Research Interests

Consumer Behaviour; Ethical Consumption; Cross-cultural Consumption; New markets and legitimacy; Branding in illicit markets

Fingerprint Dive into the research topics where Gaye Bebek is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Ethical consumption Business & Economics
Acculturation Business & Economics
New markets Business & Economics
Consumer behaviour Business & Economics
Legitimacy Business & Economics
Branding Business & Economics
Consumer response Business & Economics
Consumer culture Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2016 2018

  • 32 Citations
  • 2 h-Index
  • 3 Chapter
  • 3 Conference proceeding
  • 2 Working paper

Typologies of eco-friendly consumers, and emotions attached to eco-labels and scepticism of eco-labels

Kumar, A., Bebek, G., Carrigan, M. & Bosangit, C., 30 Mar 2018, (In preparation).

Research output: Working paper

Any publicity is good publicity? Nike's controversial campaigns and management of celebrities

Castle, S. & Bebek, G., 20 Jan 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter

How green is green? Exploring the eco-label positioning in UK market

Kumar, A. & Bebek, G., 23 Nov 2017.

Research output: Working paper

If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned.

Bebek, G., Castle, S. & Kipnis, E., 20 Jan 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). Routledge, Case 2

Research output: Chapter in Book/Report/Conference proceedingChapter

The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability?

Vorster, L., Kipnis, E. & Bebek, G., 26 May 2017, Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Activities 2015 2016

  • 6 Participation in conference

Corporate Responsibility Research Conference

Gaye Bebek (Speaker)
16 Sep 201619 Sep 2016

Activity: Participating in or organising an eventParticipation in conference

Academy of Marketing Science: 19th World Marketing Congress

Gaye Bebek (Speaker)
19 Jul 2016

Activity: Participating in or organising an eventParticipation in conference

European Association for Sport Management Conference 2015

Gaye Bebek (Participant)
9 Sep 2015

Activity: Participating in or organising an eventParticipation in conference

Corporate Responsibility Research Conference

Gaye Bebek (Speaker)
16 Sep 201518 Sep 2015

Activity: Participating in or organising an eventParticipation in conference

Global Cleaner Production & Sustainable Consumption Conference

Gaye Bebek (Speaker)
1 Nov 20154 Nov 2015

Activity: Participating in or organising an eventParticipation in conference