Fujia (Cliff) Li
  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus

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Personal profile


Cliff joined the International Centre for Transformational Entrepreneurship (ICTE) at Coventry University in December 2019. He has been Module Leader for the Centre's two BA modules and one Add+vantage module. He is also Deputy Programme Director for Online and Faculty Service Teaching, Advance HE Fellow, ASPiRE Fellow, and SimVenture Evolution Superuser.

Prior to ICTE, Cliff completed his doctoral and master's degrees at the University of Exeter Business School (UEBS). Since 2014, he has been involved in a wide range of UEBS teaching activities such as workshops, online courses, tutorials, seminars, Widening Participation residential programmes, mentoring, and assessments.

Research Interests

Cliff's primary research interests lie in Responsible Innovation and Transformational Entrepreneurship. He is also looking into practical aspects of Entrepreneurship Education.

PhD Project

  • Thesis Title:
    Situated Framings of Responsible Innovation in a Chinese Context – Case Study of Changsha County

  • Research Aims and Objectives:

    Overall Aim: to explore how Responsible Innovation (RI), a notion originated from the global North, could be framed in a Chinese context, particularly at a local grassroots level or micro level.

    Objective One: to understand how policy discourses around innovation and responsibility can mobilise various social actors in a Chinese context.

    Objective Two: to understand framings of innovation and responsibility under a Chinese business context, and ways in which innovation and responsibility related discourses flow and translate.

    Objective Three: to construct a set of situated framings of RI in a Chinese context, by examining perceptions and sense-making processes in and around discourses of innovation, responsibility, and RI.

  • Methodology:

    This thesis follows a qualitative, interpretivist, and ethnographic approach which fits well with the research objectives that require in-depth and context sensitive data. For data analysis, this thesis attempts to develop a novel analytical framework which I termed ‘The 3-Tier ANT- DA Analytical Framework’ based on Actor-network Theory and Discourse Analysis.

  • Supervisors:
    Professor Gareth Shaw and Professor Richard Owen

Master's Project

  • Dissertation: Auditing the Innovation Potential and Management of Chinese SMEs at County Level – Case Study of Changsha County
  • Based on a field research using quantitative surveys and qualitative interviews.

Education/Academic qualification

Management Studies, Doctorate, University of Exeter

International Management, MSc, University of Exeter


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