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20172019

Research output per year

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2019

Entrepreneurial and SME Marketing

Hong, Y. & Yang, S., 2019, Contemporary Issues in Marketing. Gbadamos, A. (ed.). London: SAGE Publications, p. 208-230 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2017

Services and Relationship Marketing: Perspectives on Young Consumers

Hong, Y., Tran Nguyen, H. A. & Yang, S., 22 Nov 2017, Young Consumer Behaviour: : A Research Companion. Gbadamosi, A. (ed.). 1 ed. Routledge, 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter