• 145 Citations
  • 7 h-Index
20082019
If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Advertising psychology; Politics of consumption; Marketing, Consumer Research; Brands and Consumer-Brand Relationships; Multicultural consumers and marketing in multicultural marketplaces

Biography

Eva holds a PhD in marketing from Durham University for which she earned the Best Thesis Award. A marketing practitioner in past with 15 years of industry experience in various marketing management and consultancy roles, she is a Co-Principal Investigator for the CARNiVAL project (Framework 7 funded project), as well as a founding member of Multicultural Marketplaces Research Network and an active contributor to the Transformative Consumer Research movement. She supervises eight postgraduate research students, and teaches or has taught a range of undergraduate and postgraduate courses, such as Advertising Psychology, Global Brand Management, Research Methods, Global Marketing and International Marketing Strategy. She combines her individual academic activity with responsibilities of leading the research agenda at the School of Marketing and Management.

Research:

My research focuses on the role and impact of marketing and consumption (of goods, services, education) on intercultural relations and identity, community conflict and participation in risky health behaviours. I am a passionate believer in transformative powers of marketplace interactions. Meanings and narratives embodied in objects, images and experiences (re)produced and (re)interpreted by market actors (brands, organisations, media, consumers) can empower and legitimise both progressive and harmful practices. My ambition is to promote, facilitate and encourage marketing science and education to serve the social wellbeing and positive, harmonious interactions between consumers and organisations in the global society.

My specific research interests intersect consumer behaviour and brands/branding and comprise three strands: 1) consumers, brands and organisations in multicultural marketplaces (focus on the effects of cultural identity dynamics on consumer brand response, and multicultural branding); 2) dark side of brands and branding (focus on effects of branding on scope and reach of illicit drug markets); and 3) the role of organisations in marketplace-mediated consumer activism.

I welcome enquiries from academics, business and policy making bodies interested in potential collaborations in my areas of interest and expertise. Past and current selected key research projects include:

  • Healing Multiculturalism: Challenges, Tensions and Opportunities, as track chair for the Transformative Consumer Research conference 2017
  • A study of Organisational Multicultural Competence
  • The role of marketing branding in illicit markets
  • Unintended Consequences of Drug Control Policies (Framework 7 funded project LINKSCH)

Area of Expertise:

  • Global, International and Multicultural Marketing
  • Consumer Behaviour
  • Brands and Branding
  • Advertising Psychology
  • Cross-Cultural Research Methods

External positions

External Examiner, De Montfort University

1 Jan 2013 → …

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 4 Similar Profiles
Mythology Medicine & Life Sciences
Cultural Diversity Medicine & Life Sciences
Geography Medicine & Life Sciences
Manuscripts Medicine & Life Sciences
mythology Social Sciences
Negotiating Medicine & Life Sciences
Research Medicine & Life Sciences
Disabled Persons Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2019

Mythology
mythology
Disabled Persons
disability
inclusion

Building Organizational Multicultural Competence for Sustainable Advantage in Multicultural Marketplaces

Kipnis, E., Demangeot, C., Pullig, C. & Carrigan, M., 2017, EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned.

Bebek, G., Castle, S. & Kipnis, E., 20 Jan 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). Routledge, Case 2

Research output: Chapter in Book/Report/Conference proceedingChapter

On Decomposing the ‘Thick’ and the ‘Thin’ for Measuring Cosmopolitanism in Multicultural Marketplaces: Why Unpacking the Foreign and Global Aspects of Cosmopolitanism Matters

Kipnis, E., 20 Mar 2017, (Accepted/In press) Cosmopolitanism, Markets And Consumption: A Critical Global Perspective. Emontspool, J. & Woodward, I. (eds.). Oxon: Routledge, p. (in press)

Research output: Chapter in Book/Report/Conference proceedingChapter

Cosmopolitanism
Consumer experience
Emerging markets
Decomposition
Paradigm

Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility

Galalae, C., Kipnis, E. & Demangeot, C., 30 Apr 2017, Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Rossi, P. (ed.). Cham: Springer Verlag, p. 623-633 10 p. (Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Activities 2009 2017

  • 13 Participation in conference

Transformative Consumer Research conference 2017

Eva Kipnis (Track Chair)
18 Jun 201720 Jun 2017

Activity: Participating in or organising an eventParticipation in conference

46th EMAC Annual Conference

Eva Kipnis (Session Chair)
23 May 2017

Activity: Participating in or organising an eventParticipation in conference

World Marketing Congress 2016

Eva Kipnis (Session Chair)
19 Jul 201623 Jul 2016

Activity: Participating in or organising an eventParticipation in conference

World Marketing Congress 2016

Eva Kipnis (Session Chair)
19 Jul 201623 Jul 2016

Activity: Participating in or organising an eventParticipation in conference

Brand and Brand Relationships Institute Accelerator workshop

Eva Kipnis (Speaker)
21 May 201522 May 2015

Activity: Participating in or organising an eventParticipation in conference

Prizes

Best Thesis Award

Eva Kipnis (Recipient), 2014

Prize: Prize (including medals and awards)