Personal profile

Vision Statement

My vision is to produce high quality research on trust in the economic context. Having experienced how distrust can be a barrier for innovation and ground breaking discoveries, I believe that trust between economic actors is vital. Therefore, I think it is essential to investigate trust within enterprises, between enterprises and between enterprises and other market actors such as consumers and governmental agencies. I’m certain that research on trust in the economic context not only benefits enterprises but society as a whole by promoting diversity and innovation.


Eva Hofmann is a Research Associate at the Centre for Trust, Peace and Social Relations (CTPSR) at Coventry University, working in the Trust and Workplace Relations group. Eva obtained her PhD from the University of Vienna. The focus of her thesis is on ethical/sustainable investment behaviour from a consumer psychological perspective. After her dissertation Eva has been working as post doc researcher at the WU, Vienna University of Economics and Business, in the Project COUNTER funded by the European Commission investigating consumers’ motivation to purchase counterfeits and to illegally download leisure goods from the Internet. Before joining Coventry University she has been working as an Assistant Professor at the Faculty of Psychology of the University of Vienna, where she was leading the project Power of Taxes ( for three years. Her research interests include exploring trust between different institutional and individual actors, sustainable consumer behaviour and the psychological phenomena behind the impact of power and trust. Eva has particular interests in the role of trust between different enterprises. She is currently working in the project Distrust in Entrepreneurial Networks ( funded by the British Council at Coventry University.

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Research Output 2014 2017

2 Citations

Authorities' Coercive and Legitimate Power: The Impact on Cognitions Underlying Cooperation

Hofmann, E., Hartl, B., Gangl, K., Hartner-Tiefenthaler, M. & Kirchler, E. 18 Jan 2017 In : Frontiers in Psychology. 8, 15 p., 5

Research output: Contribution to journalArticle

Power (Psychology)

Coercive and legitimate authority impact tax honesty: Evidence from behavioral and ERP experiments

Gangl, K., Pfabigan, D., Lamm, C., Kirchler, E. & Hofmann, E. Jul 2017 In : Social Cognitive and Affective Neuroscience. 12, 7, p. 1108-1117 10 p.

Research output: Contribution to journalArticle


Fostering sustainable travel behavior: Role of sustainability labels and goal-directed behavior regarding touristic services

Penz, E., Hofmann, E. & Hartl, B. 2017 In : Sustainability. 9, 6, 17 p., 881

Research output: Contribution to journalArticle

travel behavior
1 Citations

Tax compliance across sociodemographic categories: Meta-analyses of survey studies in 111 countries

Hofmann, E., Voracek, M., Bock, C. & Kirchler, E. Oct 2017 In : Journal of Economic Psychology. 62, p. 63-71 9 p.

Research output: Contribution to journalArticle

10 Citations

Do we need rules for 'what's mine is yours'? Governance in collaborative consumption communities

Hartl, B., Hofmann, E. & Kirchler, E. Aug 2016 In : Journal of Business Research. 69, 8, p. 2756-2763 8 p.

Research output: Contribution to journalArticle

Open access