Projects per year
I am a Senior Lecturer in Business and Management at Coventry University since September 2015. I hold a PhD in Innovation Management and Science and Technology Policy from SPRU – Science Policy Research Unit at the University of Sussex. My research is focused on the fields of innovation studies and entrepreneurship. I teach research methods and innovation management for MSc programmes at Coventry University.
Before joining Coventry University, I worked as a research fellow at UCL – University College London. I took part in two large scale EU FP7 Framework projects AEGIS and GRINCOH. These projects primarily focused on knowledge-based entrepreneurship and innovation concepts in the EU as well as the growth, innovativeness and cohesion of Central and Eastern Europe to the wider EU.
My research focuses on technology and innovation management, entrepreneurship, corporate entrepreneurship, entrepreneurial orientation, and the role of innovation and entrepreneurial activity on sustainable economic growth in technology-based sectors.
I also have extensive interest in developing and using new methodologies to conduct my research. I have strong quantitative analyses skills as a professional user of STATA, SPSS, and PLS—PM software (structural equation modelling) as well as particular experience in survey design and implementation to collect qualitative data to conduct specifically multiple case study analyses or set-theoretic methodologies such as QCA - Qualitative Comparative Analysis.
Area of Expertise:
- Strategic Innovation Management
PhD, University of Sussex
Member of Editorial Board, International Journal of Technological Learning, Innovation and Development
Exploring the Multidimensional and Multilevel Characteristics of User Engagement in Green Technologies to Promote Green Growth
1/09/17 → 31/07/19
Project: Internally funded project
Firm - Environment Alignment of Entrepreneurial Opportunity Exploitation in Technology-based Ventures: A Configurational ApproachYoruk, E. & Jones, P., 21 Sep 2020, In : Journal of Small Business Management. (In-press), p. (In-press)
Research output: Contribution to journal › Article
Health self-monitoring devices adoption in China: a modified model theory of Technology Acceptance ModelZhang, X., Zhou, X. & Yoruk, E., 2 Sep 2020.
Research output: Contribution to conference › PaperOpen AccessFile9 Downloads (Pure)
China’s Region OFDI And Innovation Performance: Examining The Effect Of Technology Gap And Absorptive CapacityWang, Z., Xia, S., Yoruk, E. & Maas, G., 3 Sep 2019, BAM2019 Conference Proceedings. Birmingham, UK: British Academy of Management, 15 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference proceedingOpen Access
Entrepreneurial and intrapreneurial growth in Central and Eastern European ventures driven by the fit between micro and macro level opportunity exploitationYoruk, E., 28 Feb 2019, UCL Centre for Comparative Studies of Emerging Economies Working Papers, 54 p.
Research output: Working paperOpen Access
Re-examining the Technology Acceptance Model from stakeholders’ management perspective in health sectorZhang, X., Zhou, X. & Yoruk, E., 3 Sep 2019, BAM2019 Conference Proceedings. Birmingham, UK: British Academy of Management, 9 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference proceedingOpen AccessFile52 Downloads (Pure)