Efrider Fifi Maramwidze

 My main research interests lie in the broad field of international business management: to name but a few, entry strategies, business environments focusing on political challenges/changes in developing economies and emerging markets. I am passionate about research and teaching research philosophies/methodologies within the qualitative paradigm.  My research has appeared in top international e-journals and conferences on innovative teaching and research. I am a member of a range of professional organisations including the Academy of Management and Academy of International Business. I am keen to work with Ph.D. students and collaborate with researchers interested in the broad field of international business and management in developing economies and emerging markets and innovative research methodologies. 

I am a Lecturer in International Business & MBA programmes and Associate Course Director for Msc International Business Management at the School of Strategy and Leadership, Coventry University. I am also a Fellow of the Higher Education Academy (FHEA). I have been involved extensively in the Teaching and Learning activities at UK HEs where I teach and lead Modules both at the undergraduate and postgraduate levels.