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Efrider Fifi Maramwidze

Dr

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Research Interests

 My main research interests lie in the broad field of international business management: to name but a few, entry strategies, business environments focusing on political challenges/changes in developing economies and emerging markets. I am passionate about research and teaching research philosophies/methodologies within the qualitative paradigm.  My research has appeared in top international e-journals and conferences on innovative teaching and research. I am a member of a range of professional organisations including the Academy of Management and Academy of International Business. I am keen to work with Ph.D. students and collaborate with researchers interested in the broad field of international business and management in developing economies and emerging markets and innovative research methodologies. 

Research Interests

I am a Lecturer in International Business & MBA programmes and Associate Course Director for Msc International Business Management at the School of Strategy and Leadership, Coventry University. I am also a Fellow of the Higher Education Academy (FHEA). I have been involved extensively in the Teaching and Learning activities at UK HEs where I teach and lead Modules both at the undergraduate and postgraduate levels. 

Education/Academic qualification

Business and Management, Doctorate, Sheffield Hallam University

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