Research output per year
Research output per year
Personal profile
Biography
My teaching interests are marketing and brand strategy. I specialise in simulation based learning. My research investigates firms under private equity ownership, and the impact this has on the marketing function. My theoretical interests includ parenting theory, grounded theory and stakeholder theory. I am also the digital literacy lead for the School of Marketing and Management.
Research Interests
Branding; Strategy ; Private equity; Grounded theory; Marketing strategy; Simulation based learning
Education/Academic qualification
Sport Science, Degree, University of Exeter
1 Sep 2005 → 1 Jun 2008
Award Date: 1 Jun 2018
Academic Practice, Postgraduate Certificate
1 Dec 2015 → 31 May 2017
Award Date: 1 May 2017
Marketing Strategy, Doctorate, Lancaster University
1 Oct 2011 → 2 Feb 2016
Award Date: 2 Dec 2016
International Business, MSc, University of Exeter
1 Sep 2008 → 1 Jun 2009
Award Date: 1 Jun 2009
External positions
Marketing Tutor, Lancaster University
1 Oct 2011 → 1 Apr 2014Fingerprint
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Research output
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Creating social legacy: flow in mega event ceremonies
Carter, L., Spiteri-Cornish, L., Turner, E. & Berkeley, N., 3 Mar 2020, In: Event Management. (In-Press), p. (In-Press)Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Aid or Barrier: Social Media and the Consumption Experience in Ceremonies
Carter, L., Spiteri-Cornish, L., Turner, E. & Berkeley, N., 2018, (In preparation).Research output: Working paper
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Returning to the roots of retail: Pop-up retail strategy, connecting past with present.
Turner, E. & Alexander, N., 2015.Research output: Contribution to conference › Paper