Research output per year
Research output per year
Research activity per year
My teaching interests are focused on marketing strategy/planning. I specialise in live client/case study learning and have extensive experience of simulation-based learning. This is driven by my passionate for building connections between academia and industry. My research investigates firms under private equity ownership, and the impact this has on the marketing function. My theoretical interests include parenting theory, grounded theory, and stakeholder theory. I have also supervised PhD students in areas such as mega event legacy and financial vulnerability. I am currently the Curriculum Lead for Marketing (Associate Professor) within the School of Marketing and Management.
Sport Science, Degree, University of Exeter
1 Sep 2005 → 1 Jun 2008
Award Date: 1 Jun 2018
Academic Practice, Postgraduate Certificate
1 Dec 2015 → 31 May 2017
Award Date: 1 May 2017
Marketing Strategy, Doctorate, Lancaster University
1 Oct 2011 → 2 Feb 2016
Award Date: 2 Dec 2016
International Business, MSc, University of Exeter
1 Sep 2008 → 1 Jun 2009
Award Date: 1 Jun 2009
Marketing Tutor, Lancaster University
1 Oct 2011 → 1 Apr 2014
Research output: Contribution to journal › Article › peer-review
Research output: Working paper/Preprint › Working paper
Research output: Contribution to conference › Paper