• 45 Citations
  • 3 h-Index
20082019
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Personal profile

Biography

Dr Donna Wong is currently working as a Research Fellow in the Centre for Business in Society at Coventry Business School. Her research interests relate to sociological and managerial aspects of sport, in particular, legacies of sports mega events, sport media broadcast, digitisation and piracy. She has researched extensively on sports mega events, in particular, the Youth Olympic Games where she was awarded the prestigious International Olympic Committee Postgraduate Research Grant in an open competition to carry out her research looking at the legacies of the Youth Olympic Games. Her more recent research looks at digital sports piracy, examining consumer behaviour and motivations behind the phenomenon. She has also extended this interest to examine counterfeit sports merchandise where she’s currently working on a project looking at the issue in developing countries. Additionally, Dr Wong has published widely in books, chapters and international journals. She is also an active reviewer for a number of peer-reviewed journals and book publishers

Area of Expertise:

  • Digital sports piracy
  • Media and Sports Broadcasts
  • Sport Mega Events and Youth Olympic Games 
  • Counterfeit sports merchandise 

Research Interests

Digital Sports Pirac; Mediated Sports; Sports Mega-Events; Youth Olympic Games

Vision Statement

My key research areas are in sport and digital media. I am currently researching on digital piracy in sport, looking at production and consumpption of sport piracy. Findings may hold wider implications for anti-piracy campaigners and broadcast rights holders in handling the (latent) demand of sport broadcast consumption. On a related note, I am also looking at the consumer behaviour of counterfeit sports products, and the impact it potentially has on the sports industry.

 

Education/Academic qualification

Research Student Supervision, Postgraduate Certificate, University of Central Lancashire

Sport and Education, Doctorate, University of Edinburgh

Sport Business Management, MSc, University of Edinburgh

Mass Communications, MSc, Nanyang Technological University

Keywords

  • H Social Sciences (General)
  • Sport Management
  • Mediated Sport
  • Digital Media
  • Sport Piracy
  • Counterfeit Sports Merchandise

Fingerprint Dive into the research topics where Donna Wong is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Sports Social Sciences
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broadcasting Social Sciences

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Research Output 2008 2019

2 Citations (Scopus)
13 Downloads (Pure)

Are grassroots sports events good for migrant cities' sustainable development? A case study of the Shenzhen 100 km Hikathon

Wang, H., Ju, P., Xu, H. & Wong, D., 7 Jan 2019, In : Sustainability (Switzerland). 11, 1, 256.

Research output: Contribution to journalArticle

Open Access
File
Sports
sport
Sustainable development
sustainable development
migrant

Development of professional football league in Singapore: A sinking or successful league

Wong, D., 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). 2 ed. Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter

Paya Lebar Swimming Complex

Wong, D., 2017, Great Lengths: Singapore's Swimming Pools. Lau, J. & Low, L. (eds.). Kucinta Books, p. 94-95 2 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Radio interview of post-event impact of 29th Summer Universiade

Wong, D., 1 Sep 2017, (Accepted/In press) International Community Radio Taipei .

Research output: Other contribution

Radio interview on the pre-event preparation of 29th Summer Universiade

Wong, D., 17 Aug 2017, International Community Radio Taipei .

Research output: Other contribution

Activities 2009 2018

  • 5 Participation in conference
  • 3 Publication peer-review
  • 2 Editorial activity

3rd international conference on marketing, strategy & policy

Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)
10 Apr 2018

Activity: Participating in or organising an eventParticipation in conference

British Academy of Management

Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)
3 Sep 20186 Sep 2018

Activity: Participating in or organising an eventParticipation in conference

International Journal of Asian Business and Information Management (Journal)

Donna Wong (Peer Reviewer)
2017 → …

Activity: Publication peer-review and editorial workPublication peer-review

British Academy of Management Conference 2017

Donna Wong (Speaker), Yue Meng-Lewis (Speaker)
5 Sep 20177 Sep 2017

Activity: Participating in or organising an eventParticipation in conference

Crossroads in Cultural Studies Annual Conference 2016

Donna Wong (Speaker)
14 Dec 201617 Dec 2016

Activity: Participating in or organising an eventParticipation in conference