• Godfort Str, William Morrison

    CV1 5DL Coventry

    United Kingdom

Accepting PhD Students

PhD projects

Topic1: How can advanced technology applications increase the economic, social, sustainable impact for businesses? As advanced applications of technology play an increasingly important role in organisational life, we see the impact of digital transformation on many aspects of business strategy, including competitive strategy, business operations, and the firm’s approach to sustainability. This project will explore performance measurement systems with a sustainability strategy to reconceptualise organisational performance in a way that reflects a range of impacts – economic, social, and environmental. Topic2: Investigating processes, practices, and effects of digital transformation in healthcare In an era of digital transformation, healthcare is one of the industry sectors that are likely to be most significantly changed by digitalisation. This project will explore the impact of digital transformation on the processes and practices in the healthcare sector, and analyse the impact of digital transformation in this context.

  • 13 Citations
  • 3 h-Index

Research output per year

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Personal profile


I am a committed scholar with a doctorate and over 16 years of teaching experience in Higher Education Institutions including about six years in the UK and over ten years previously in China. My main role is teaching and supervising undergraduate, postgraduate, and PhD students from various social and cultural backgrounds.

I constantly update my teaching techniques and use modern technology aids such as flipped learning, Socrative, Sway, Padlet, online questionnaire, simulation software, online virtual learning environment, etc. I apply research-informed topics and updated knowledge in industries. My teaching skills and practices seek to enhance students’ overall university experience and create a healthier and less stressful learning environment. My teaching subjects span the fields of International Business and Global Strategy, Corporate and Business Strategy, Business Management, Operation Management, Organisational Behaviour, and Management in Cross-culture Management and International Business. I have been leading relevant modules, involved in designing teaching materials and assessment, delivering lectures and seminars, marking and supporting in the course teams. 

Apart from teaching and supervision, I also actively engaged various Admin and supporting work, such as clearing, ACO (academic conduct officer), organiser of international student field trips, PhD examiner, PhD PRP board member.

I am a highly self-motivated and active researcher. I develop and lead new research projects every year and, at the same time, involved in others’ projects as a team player. I also actively disseminate my research and outputs, e.g., presenting and chairing at international conferences, posting on social media, presenting my research as a guest lecturer at external universities.

I am currently developing my fund bidding experience though  I have been a PI for Coventry University’s internal grant and co-investigator for a National Social Science Foundation of China in 2019. I am networking and collaborating with internal and external colleagues with multiple cultures and cross-disciplinary backgrounds.

My research has been publications in a few domain journals such as the Journal of Business Research, Technological Forecasting & Social Change, Production Planning & Control, and Journal of Cleaner Production

 Areas of expertise

  • Teaching subjects such as Global Business, Strategy, Business Management 
  • Leading international field trips
  • Quantitative research design, in particular, conceptualising, measurement and questionnaire design for SEM 
  • Software and statistical analysis: SPSS, PLS-SEM, AMOS, fsQCA, etc.

PhD Project

My Ph.D. research and achieved experiences and skills

  • Investigated sustained competitive advantage (SCA) of Chinese manufacturing firms
  • Developed and tested a resource-performance model based on resource-based theory and global supply value chain
  • Collected survey and interview data
  • Ran statistical analysis using SEM technique and AMOS software
  • Conducted in-depth multiple case studies and analysis
  • Published two journal articles based on my PhD research (expected the third publication soon)

Research Interests

My primary research interests cover two broad areas - behavior and strategic management. The former studies various human behaviors such as tourism repeat visiting, social media engagement, and ethical consumption. The latter studies sustainability, performance management, digital technology applications, business ecosystem, innovation, social media supervision, etc. Research frameworks and models involve social, psychological, cultural, and cognitive aspects.

Education/Academic qualification

Academic Practice in High Education, Postgraduate Certificate, Coventry University

1 Mar 20161 Nov 2016

International Business and Social Science, Doctorate, Coventry University

16 Oct 201013 Jan 2015

International Business, MSc, Anhui University

1 Sep 20121 Jun 2015

English Literature, Degree

1 Sep 19951 Jun 1998

External positions

Lecturer, Shaoxing University

1 Sep 20051 Sep 2010

Lecturer, Anhui University

1 Sep 200030 Jul 2005

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Research Output

  • 13 Citations
  • 3 h-Index
  • 16 Article
  • 1 Review article

Acceptance of Automation Manufacturing Technology in China: An Examination of Perceived Norm and Organizational Efficacy

Cao, D., Tao, H., Wang, Y., Tarhini, A. & Xia, S., 10 Jun 2020, In : Production Planning & Control. 31, 8, p. 660-672 13 p.

Research output: Contribution to journalArticle

  • 1 Citation (Scopus)
  • AI and IoT based collaborative business ecosystem: A case in Chinese fish farming industry

    Yang, X., Cao, D., Chen, J., Xiao, Z. & Daowd, A., 18 Jun 2020, In : International Journal of Technology Management. 82, 2, p. 151 - 171 21 p.

    Research output: Contribution to journalArticle

  • Can innovation really bring economic growth? The role of social filter in China

    Xiong, A., Xia, S., Ye, Z., Cao, D., Jing, Y. & Li, H., Jun 2020, In : Structural Change and Economic Dynamics. 53, p. 50-61 12 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)

    Factors Affecting eWOM Credibility, Information Adoption, and Purchase Intention on Generation Y: A Case from Thailand

    Daowd, A., Hasan, R., Eldabi, T., Rafi-Ul-Shan, P. M., Cao, D. & Kasemsarn, N., 23 Jun 2020, In : Journal of Enterprise Information Management. (In-press), p. (In-press)

    Research output: Contribution to journalArticle

    Open Access
  • Activities

    External reviewer for a proposed application for the BAM Grant Scheme

    Dongmei Cao (Reviewer)
    17 Feb 202028 Feb 2020

    Activity: OtherReviewer of proposals for funding

    Technological Forecasting and Social Change (Journal)

    Dongmei Cao (Peer Reviewer)
    1 Jan 202029 Feb 2020

    Activity: Publication peer-review and editorial workPublication peer-review

    Journal of Fashion Marketing and Management (Journal)

    Dongmei Cao (Peer Reviewer)
    1 Jan 20191 Oct 2019

    Activity: Publication peer-review and editorial workPublication peer-review

    Journal of Business Research (Journal)

    Dongmei Cao (Peer Reviewer)
    1 Jun 20191 Nov 2019

    Activity: Publication peer-review and editorial workPublication peer-review

    Leading and organising international student field trips to Chinese university and instries

    Dongmei Cao (Reviewer), Tammy Mudd (Organiser)
    20 Apr 20193 May 2019

    Activity: Other


    Best Presentation/Paper Award

    Abdallah Abu Madi (Recipient), Dongmei Cao (Recipient), Alexeis Garcia-Perez (Recipient) & Qile He (Recipient), 2018

    Prize: Prize (including medals and awards)