• 96 Godfort Str, William Morrison

    CV1 5DL Coventry

    United Kingdom

Accepting PhD Students

  • 2 Citations
  • 1 h-Index
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Personal profile


I am currently a lecturer at Coventry University, UK. I have been in academia and Higher Education for eight years in China and been a full-time lecturer in Coventry University since April 2015. I have graduated with a PhD in Strategic Management at Coventry University where my research investigated the sustained competitive advantage issue in Chinese manufacturing industries.

I am active in research. My research interests mainly consist of Organisational Behaviour, Consumer Behaviour, Sustainability, Knowledge Management and Emerging Market, in which I am currently carrying on collaborative research projects with colleagues.


Areas of expertise

  • Leading student field trip
  • Questionnaire design for statistical analysis
  • Quantitative analytical techniques: SEM, PCA, ANOVA, Regression

Research Interests

Strategy; Leadership; Consumer behaviour; Knowledge management; Organisational behaviour; Sustainability/ Sustained competitive advantage

Education/Academic qualification

Academic Practice in High Education, Postgraduate Certificate, Coventry University

1 Mar 20161 Nov 2016

International Business and Social Science, Doctorate, Coventry University

16 Oct 201013 Jan 2015

International Business, MSc, Anhui University

1 Sep 20121 Jun 2015

English Literature, Degree

1 Sep 19951 Jun 1998

External positions

Lecturer, Shaoxing University

1 Sep 20051 Sep 2010

Lecturer, Anhui University

1 Sep 200030 Jul 2005

Fingerprint Dive into the research topics where Dongmei Cao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

piracy Social Sciences
clothing Social Sciences
resources Social Sciences
Ecosystems Engineering & Materials Science
Fish Engineering & Materials Science
Industry Engineering & Materials Science
Sports Social Sciences
Automation Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2019

  • 2 Citations
  • 1 h-Index
  • 5 Article

Acceptance of Automation Manufacturing Technology in China: An Examination of Perceived Norm and Organizational Efficacy

Cao, D., Tao, H., Wang, Y., Tarhini, A. & Xia, S., 24 Sep 2019, In : Production Planning & Control. (In-Press), p. (In-Press) 14 p.

Research output: Contribution to journalArticle

Manufacturing technology
46 Downloads (Pure)

CSR-consumption paradox: Examination of UK apparel companies

Yu, M., Cao, D. & Tan, J. Y., 11 Mar 2019, In : Journal of Fashion Marketing and Management. 23, 1, p. 124-137 14 p.

Research output: Contribution to journalArticle

Open Access
Corporate Social Responsibility
Consumer behaviour
18 Downloads (Pure)
Open Access
Managerial efficiency
Transport industry

Buying Impulsiveness of affordable luxury? Revised S-O-R Model

Cao, D. & Meadows, M., 20 Nov 2017, (Submitted) In : European Journal of Marketing.

Research output: Contribution to journalArticle

2 Citations (Scopus)
112 Downloads (Pure)

Measuring Sustained Competitive Advantage From Resource-based View: Survey of Chinese Clothing Industry

Cao, D., Berkeley, N. & Finlay, D., 11 Mar 2014, In : Journal of Sustainable Development. 7, 2, p. 89-104 16 p., 1.

Research output: Contribution to journalArticle

Open Access
clothing industry

Activities 2014 2018

  • 7 Publication peer-review
  • 2 Participation in conference
  • 1 Membership of committee

BAM SIG event (Event)

Dongmei Cao (Member)
7 Feb 2018

Activity: MembershipMembership of committee

3rd international conference on marketing, strategy & policy

Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)
10 Apr 2018

Activity: Participating in or organising an eventParticipation in conference

International Journal of Social Economics (Journal)

Dongmei Cao (Associate Editor)
1 Aug 201822 Aug 2018

Activity: Publication peer-review and editorial workPublication peer-review

International Journal of Production Research (Journal)

Dongmei Cao (Peer Reviewer)
25 Apr 2018

Activity: Publication peer-review and editorial workPublication peer-review

British Academy of Management

Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)
3 Sep 20186 Sep 2018

Activity: Participating in or organising an eventParticipation in conference


Best Presentation/Paper Award

Abdallah Abu Madi (Recipient), Dongmei Cao (Recipient), Alexeis Garcia-Perez (Recipient) & Qile He (Recipient), 2018

Prize: Prize (including medals and awards)

Business process management