Dongmei Cao


  • 96 Godfort Str, William Morrison

    CV1 5DL Coventry

    United Kingdom

Accepting PhD Students

  • 2 Citations
  • 1 h-Index
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Personal profile


I am currently a lecturer at Coventry University, UK. I have been in academia and Higher Education for eight years in China and been a full-time lecturer in Coventry University since April 2015. I have graduated with a PhD in Strategic Management at Coventry University where my research investigated the sustained competitive advantage issue in Chinese manufacturing industries.

I am active in research. My research interests mainly consist of Organisational Behaviour, Consumer Behaviour, Sustainability, Knowledge Management and Emerging Market, in which I am currently carrying on collaborative research projects with colleagues.


Areas of expertise

  • Leading student field trip
  • Questionnaire design for statistical analysis
  • Quantitative analytical techniques: SEM, PCA, ANOVA, Regression

Research Interests

Strategy; Leadership; Consumer behaviour; Knowledge management; Organisational behaviour; Sustainability/ Sustained competitive advantage

Education/Academic qualification

Academic Practice in High Education, Postgraduate Certificate, Coventry University

1 Mar 20161 Nov 2016

International Business and Social Science, Doctorate, Coventry University

16 Oct 201013 Jan 2015

International Business, MSc, Anhui University

1 Sep 20121 Jun 2015

English Literature, Degree

1 Sep 19951 Jun 1998

External positions

Lecturer, Shaoxing University

1 Sep 20051 Sep 2010

Lecturer, Anhui University

1 Sep 200030 Jul 2005

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2014 2019

  • 2 Citations
  • 1 h-Index
  • 5 Article

European transport industry deregulation: an analytical investigation of the impact on incumbents’ managerial efficiency 1988-2015

Koliousis, I., Cao, D. & Koliousis, P., 12 Mar 2019, (Accepted/In press) In : Management Research Review. (In-press), p. (In-press)

Research output: Contribution to journalArticle

Managerial efficiency
Transport industry

CSR-consumption paradox: Examination of UK apparel companies

Yu, M., Cao, D. & Tan, J. Y., 3 Jul 2018, In : Journal of Fashion Marketing and Management. (In-Press), p. (In-Press)

Research output: Contribution to journalArticle

Open Access
Corporate Social Responsibility
Consumer behaviour

Buying Impulsiveness of affordable luxury? Revised S-O-R Model

Cao, D. & Meadows, M., 20 Nov 2017, (Submitted) In : European Journal of Marketing.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Measuring Sustained Competitive Advantage From Resource-based View: Survey of Chinese Clothing Industry

Cao, D., Berkeley, N. & Finlay, D., 11 Mar 2014, In : Journal of Sustainable Development. 7, 2, p. 89-104 16 p., 1.

Research output: Contribution to journalArticle

Open Access
clothing industry

Activities 2014 2018

  • 7 Publication peer-review
  • 2 Participation in conference
  • 1 Membership of committee

International Journal of Operations & Production Management (Journal)

Dongmei Cao (Peer Reviewer)
18 May 2018

Activity: Publication peer-review and editorial workPublication peer-review

International Journal of Production Research (Journal)

Dongmei Cao (Peer Reviewer)
25 Apr 2018

Activity: Publication peer-review and editorial workPublication peer-review

International Journal of Social Economics (Journal)

Dongmei Cao (Associate Editor)
1 Aug 201822 Aug 2018

Activity: Publication peer-review and editorial workPublication peer-review

BAM SIG event (Event)

Dongmei Cao (Member)
7 Feb 2018

Activity: MembershipMembership of committee

British Academy of Management

Dongmei Cao (Speaker), Maureen Meadows (Speaker), Donna Wong (Speaker)
3 Sep 20186 Sep 2018

Activity: Participating in or organising an eventParticipation in conference


Best Presentation/Paper Award

Abdallah Abu Madi (Recipient), Dongmei Cao (Recipient), Alexeis Garcia-Perez (Recipient) & Qile He (Recipient), 2018

Prize: Prize (including medals and awards)

Business process management