Accepting PhD Students

    PhD projects

    Topic1: How can advanced technology applications increase the economic, social, sustainable impact for businesses? As advanced applications of technology play an increasingly important role in organisational life, we see the impact of digital transformation on many aspects of business strategy, including competitive strategy, business operations, and the firm’s approach to sustainability. This project will explore performance measurement systems with a sustainability strategy to reconceptualise organisational performance in a way that reflects a range of impacts – economic, social, and environmental. Topic2: Investigating processes, practices, and effects of digital transformation in healthcare In an era of digital transformation, healthcare is one of the industry sectors that are likely to be most significantly changed by digitalisation. This project will explore the impact of digital transformation on the processes and practices in the healthcare sector, and analyse the impact of digital transformation in this context.

    • Source: Scopus
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    Personal profile


    Dr Dongmei Cao is an Assistant Professor at Coventry University, Coventry, UK. Dongmei holds a Doctorate in International Business and Social Science from Coventry University, UK. Dongmei has extensive teaching experience in a few Higher Education Institutions in China and the United Kingdom. She is an active researcher. Dongmei explores her research interests around Sustainability in the organisational context and individual behaviours, which incorporate innovation, social media, technology applications, and the business ecosystem etc. Her research has been published in the Journal of Business Research, Technological Forecasting & Social Change, Production Planning & Control, IEEE Transactions on Engineering Management, Industrial Marketing Management, and Journal of Cleaner Production, etc.

    Dr Dongme is an Associate Editor of the Journal of Marketing for Higher Education and Managing Guest Editor for the Special Issue of Resource, Conservation & Recycling on Consurmers' role in Addressing Plastic Pollution.

    Education/Academic qualification

    Academic Practice in High Education, Postgraduate Certificate, Coventry University

    1 Mar 20161 Nov 2016

    Award Date: 1 Nov 2016

    International Business and Social Science, Doctorate, Coventry University

    16 Oct 201013 Jan 2015

    Award Date: 13 Jan 2015

    International Business, MSc, Anhui University

    1 Sep 20121 Jun 2015

    Award Date: 1 Jun 2005

    English Literature, Degree

    1 Sep 19951 Jun 1998

    Award Date: 1 Jun 1998

    External positions

    Lecturer, Shaoxing University

    1 Sep 20051 Sep 2010

    Lecturer, Anhui University

    1 Sep 200030 Jul 2005


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