David Cook

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus

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Personal profile

Research Interests

Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events



Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.




Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events. 


Area of Expertise:

  • Sport Marketing
  • Market Research
  • Career Development
  • Consumer Behaviour
  • Brand Strategy

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


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