Research Output per year
Personal profile
Research Interests
Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events
Biography
Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.
Research:
Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events.
Area of Expertise:
- Sport Marketing
- Market Research
- Career Development
- Consumer Behaviour
- Brand Strategy
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2015 2018
Professional Sports teams:: Going beyond the core
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 2 Sep 2018, (Accepted/In press) British Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding
MK Dons and AFC Wimbledon – Moving the Goalpost and Rising from the Ashes’
Cook, D. & Anagnostopoulos, C., 20 Jan 2017, International Cases in The Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). UK: RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter
Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations
Anagnostopoulos, C., Gillooly, L., Cook, D., Parganas, P. & Chadwick, S., 9 Nov 2016, In : Voluntas: International Journal of Voluntary and Nonprofit Organizations. 28, 5, p. 2224-2250 27 p.Research output: Contribution to journal › Article
Open Access
File
Sports
stakeholder
communication
twitter
community
Book Review of Haigh, G. (2014) Uncertain Corridors: Writings on Modern Cricket (London: Simon Schuster Publishing)
Cook, D., 2015, In : Sport, Business and Management: An International Journal. 5, 1, p. 79-80 2 p.Research output: Contribution to journal › Book/Film/Article review
Legacy in major sport events: empirical insights from the 2010 FIFA World Cup in South Africa
Bason, T., Cook, D. & Anagnostopoulos, C., 2015, In : CHOREGIA: Sports management International Journal. 11, 1, p. 44-61 18 p.Research output: Contribution to journal › Article
Open Access
File
license
Sports
town
event
open access
Activities 2014 2018
University of Amsterdam
Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer), Raj Banerjee (Visiting lecturer)9 Apr 2018 → 13 Apr 2018
Activity: Visiting an external institution › Visiting an external academic institution
2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Timothy Downing (Contributor), David Cook (Contributor)22 Mar 2018
Activity: Participating in or organising an event › Participation in workshop, seminar, course
2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Ali Baig (Contributor), David Cook (Contributor)23 Mar 2017
Activity: Participating in or organising an event › Participation in workshop, seminar, course
22nd European Association for Sport Management conference
David Cook (Speaker)9 Sep 2014 → 12 Sep 2014
Activity: Participating in or organising an event › Participation in conference