Research Output per year
Personal profile
Research Interests
Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events
Biography
Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.
Research:
Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events.
Area of Expertise:
- Sport Marketing
- Market Research
- Career Development
- Consumer Behaviour
- Brand Strategy
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Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2015 2019
Professional Sports Teams: Going Beyond the Core
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 4 Nov 2019, In : International Journal of Sports Marketing and Sponsorship. 20, 4, p. 554-566 13 p.Research output: Contribution to journal › Article
Open Access
File
Clubs
Professional sports
Stadium
Football
Structured interview
Professional Sports teams: Going beyond the core
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 2 Sep 2018, (Accepted/In press) British Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding
MK Dons and AFC Wimbledon – Moving the Goalpost and Rising from the Ashes’
Cook, D. & Anagnostopoulos, C., 20 Jan 2017, International Cases in The Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). UK: RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter
Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations
Anagnostopoulos, C., Gillooly, L., Cook, D., Parganas, P. & Chadwick, S., 9 Nov 2016, In : Voluntas: International Journal of Voluntary and Nonprofit Organizations. 28, 5, p. 2224-2250 27 p.Research output: Contribution to journal › Article
Open Access
File
Sports
stakeholder
communication
twitter
community
Book Review of Haigh, G. (2014) Uncertain Corridors: Writings on Modern Cricket (London: Simon Schuster Publishing)
Cook, D., 2015, In : Sport, Business and Management: An International Journal. 5, 1, p. 79-80 2 p.Research output: Contribution to journal › Book/Film/Article review
Activities 2014 2018
2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Timothy Downing (Contributor), David Cook (Contributor)22 Mar 2018
Activity: Participating in or organising an event › Participation in workshop, seminar, course
University of Amsterdam
Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer), Raj Banerjee (Visiting lecturer)9 Apr 2018 → 13 Apr 2018
Activity: Visiting an external institution › Visiting an external academic institution
2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Ali Baig (Contributor), David Cook (Contributor)23 Mar 2017
Activity: Participating in or organising an event › Participation in workshop, seminar, course
22nd European Association for Sport Management conference
David Cook (Speaker)9 Sep 2014 → 12 Sep 2014
Activity: Participating in or organising an event › Participation in conference