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Personal profile

Research Interests

Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events

Biography

 

Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.

 

Research:

 

Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events. 

 

Area of Expertise:

  • Sport Marketing
  • Market Research
  • Career Development
  • Consumer Behaviour
  • Brand Strategy

Fingerprint Dive into the research topics where David Cook is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2019

  • 10 Citations
  • 1 h-Index
  • 3 Article
  • 1 Chapter
  • 1 Conference proceeding
  • 1 Book/Film/Article review
3 Downloads (Pure)

Professional Sports Teams: Going Beyond the Core

Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 4 Nov 2019, In : International Journal of Sports Marketing and Sponsorship. 20, 4, p. 554-566 13 p.

Research output: Contribution to journalArticle

Open Access
File
Clubs
Professional sports
Stadium
Football
Structured interview

Professional Sports teams: Going beyond the core

Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 2 Sep 2018, (Accepted/In press) British Academy of Management.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

MK Dons and AFC Wimbledon – Moving the Goalpost and Rising from the Ashes’

Cook, D. & Anagnostopoulos, C., 20 Jan 2017, International Cases in The Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). UK: Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Citations (Scopus)
32 Downloads (Pure)

Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations

Anagnostopoulos, C., Gillooly, L., Cook, D., Parganas, P. & Chadwick, S., 9 Nov 2016, In : Voluntas: International Journal of Voluntary and Nonprofit Organizations. 28, 5, p. 2224-2250 27 p.

Research output: Contribution to journalArticle

Open Access
File
Sports
stakeholder
communication
twitter
community

Activities 2014 2018

  • 2 Participation in workshop, seminar, course
  • 1 Participation in conference
  • 1 Visiting an external academic institution

2nd Year Marketing Field Trip

Adrian Pritchard (Organiser), Claire Harper (Contributor), Timothy Downing (Contributor), David Cook (Contributor)
22 Mar 2018

Activity: Participating in or organising an eventParticipation in workshop, seminar, course

University of Amsterdam

Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer), Raj Banerjee (Visiting lecturer)
9 Apr 201813 Apr 2018

Activity: Visiting an external institutionVisiting an external academic institution

2nd Year Marketing Field Trip

Adrian Pritchard (Organiser), Claire Harper (Contributor), Ali Baig (Contributor), David Cook (Contributor)
23 Mar 2017

Activity: Participating in or organising an eventParticipation in workshop, seminar, course

22nd European Association for Sport Management conference

David Cook (Speaker)
9 Sep 201412 Sep 2014

Activity: Participating in or organising an eventParticipation in conference