• 12 Citations
  • 1 h-Index
20152019

Research output per year

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Personal profile

Research Interests

Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events

Biography

 

Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.

 

Research:

 

Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events. 

 

Area of Expertise:

  • Sport Marketing
  • Market Research
  • Career Development
  • Consumer Behaviour
  • Brand Strategy

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Research Output

  • 12 Citations
  • 1 h-Index
  • 3 Article
  • 1 Chapter
  • 1 Conference proceeding
  • 1 Book/Film/Article review

Professional Sports Teams: Going Beyond the Core

Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 4 Nov 2019, In : International Journal of Sports Marketing and Sponsorship. 20, 4, p. 554-566 13 p.

Research output: Contribution to journalArticle

Open Access
File
  • 11 Downloads (Pure)

    Professional Sports teams: Going beyond the core

    Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 2 Sep 2018, (Accepted/In press) British Academy of Management.

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding

    MK Dons and AFC Wimbledon – Moving the Goalpost and Rising from the Ashes’

    Cook, D. & Anagnostopoulos, C., 20 Jan 2017, International Cases in The Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). UK: Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations

    Anagnostopoulos, C., Gillooly, L., Cook, D., Parganas, P. & Chadwick, S., 9 Nov 2016, In : Voluntas: International Journal of Voluntary and Nonprofit Organizations. 28, 5, p. 2224-2250 27 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 12 Citations (Scopus)
    37 Downloads (Pure)

    Activities

    • 2 Participation in workshop, seminar, course
    • 1 Participation in conference
    • 1 Visiting an external academic institution

    2nd Year Marketing Field Trip

    Adrian Pritchard (Organiser), Claire Harper (Contributor), Timothy Downing (Contributor), David Cook (Contributor)
    22 Mar 2018

    Activity: Participating in or organising an eventParticipation in workshop, seminar, course

    University of Amsterdam

    Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer), Raj Banerjee (Visiting lecturer)
    9 Apr 201813 Apr 2018

    Activity: Visiting an external institutionVisiting an external academic institution

    2nd Year Marketing Field Trip

    Adrian Pritchard (Organiser), Claire Harper (Contributor), Ali Baig (Contributor), David Cook (Contributor)
    23 Mar 2017

    Activity: Participating in or organising an eventParticipation in workshop, seminar, course

    22nd European Association for Sport Management conference

    David Cook (Speaker)
    9 Sep 201412 Sep 2014

    Activity: Participating in or organising an eventParticipation in conference