Research output per year
Research output per year
Research activity per year
Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events
Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.
Research:
Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events.
Area of Expertise:
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Contribution to journal › Article › peer-review
Adrian Pritchard (Organiser), Claire Harper (Contributor), Timothy Downing (Contributor) & David Cook (Contributor)
Activity: Participating in or organising an event › Participation in workshop, seminar, course
Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer) & Raj Banerjee (Visiting lecturer)
Activity: Visiting an external institution › Visiting an external academic institution
Adrian Pritchard (Organiser), Claire Harper (Contributor), Ali Baig (Contributor) & David Cook (Contributor)
Activity: Participating in or organising an event › Participation in workshop, seminar, course
David Cook (Speaker)
Activity: Participating in or organising an event › Participation in conference