Research output per year
Research output per year
Personal profile
Research Interests
Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events
Biography
Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.
Research:
Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events.
Area of Expertise:
- Sport Marketing
- Market Research
- Career Development
- Consumer Behaviour
- Brand Strategy
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Research output
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The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts
Cook, D., Biscaia, R., Papadas, K., Simkin, L. & Carter, L., 27 May 2021, (E-pub ahead of print) In: European Sport Management Quarterly.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
Building a brand portfolio: the case of English Football League (EFL) clubs
Pritchard, A., Cook, D., Jones, A., Bason, T. & Salisbury, P., 10 Aug 2020, (E-pub ahead of print) In: European Sport Management Quarterly. (In-press), p. (In-press)Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Professional Sports Teams: Going Beyond the Core
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 4 Nov 2019, In: International Journal of Sports Marketing and Sponsorship. 20, 4, p. 554-566 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)13 Downloads (Pure) -
Professional Sports teams: Going beyond the core
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 2 Sep 2018, (Accepted/In press) British Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
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MK Dons and AFC Wimbledon – Moving the Goalpost and Rising from the Ashes’
Cook, D. & Anagnostopoulos, C., 20 Jan 2017, International Cases in The Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). UK: RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter
Activities
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2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Timothy Downing (Contributor) & David Cook (Contributor)
22 Mar 2018Activity: Participating in or organising an event › Participation in workshop, seminar, course
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University of Amsterdam
Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer) & Raj Banerjee (Visiting lecturer)
9 Apr 2018 → 13 Apr 2018Activity: Visiting an external institution › Visiting an external academic institution
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2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Ali Baig (Contributor) & David Cook (Contributor)
23 Mar 2017Activity: Participating in or organising an event › Participation in workshop, seminar, course
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22nd European Association for Sport Management conference
David Cook (Speaker)
9 Sep 2014 → 12 Sep 2014Activity: Participating in or organising an event › Participation in conference