Research output per year
Research output per year
Personal profile
Research Interests
Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events
Biography
Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.
Research:
Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events.
Area of Expertise:
- Sport Marketing
- Market Research
- Career Development
- Consumer Behaviour
- Brand Strategy
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts
Cook, D., Biscaia, R., Papadas, K., Simkin, L. & Carter, L., 27 May 2021, (E-pub ahead of print) In: European Sport Management Quarterly.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Building a brand portfolio: the case of English Football League (EFL) clubs
Pritchard, A., Cook, D., Jones, A., Bason, T. & Salisbury, P., 10 Aug 2020, (E-pub ahead of print) In: European Sport Management Quarterly. (In-press), p. (In-press)Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Professional Sports Teams: Going Beyond the Core
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 4 Nov 2019, In: International Journal of Sports Marketing and Sponsorship. 20, 4, p. 554-566 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)11 Downloads (Pure) -
Professional Sports teams: Going beyond the core
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 2 Sep 2018, (Accepted/In press) British Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
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MK Dons and AFC Wimbledon – Moving the Goalpost and Rising from the Ashes’
Cook, D. & Anagnostopoulos, C., 20 Jan 2017, International Cases in The Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). UK: RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter
Activities
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University of Amsterdam
Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer) & Raj Banerjee (Visiting lecturer)
9 Apr 2018 → 13 Apr 2018Activity: Visiting an external institution › Visiting an external academic institution
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2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Timothy Downing (Contributor) & David Cook (Contributor)
22 Mar 2018Activity: Participating in or organising an event › Participation in workshop, seminar, course
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2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Ali Baig (Contributor) & David Cook (Contributor)
23 Mar 2017Activity: Participating in or organising an event › Participation in workshop, seminar, course
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22nd European Association for Sport Management conference
David Cook (Speaker)
9 Sep 2014 → 12 Sep 2014Activity: Participating in or organising an event › Participation in conference