David Cook

Faculty Research Centre for Business in Society

Emailcookd3@coventry.ac.uk

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research output per year

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Personal profile

Research Interests

Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events

Biography

Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.

Research:

Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events.

Area of Expertise:

Sport Marketing
Market Research
Career Development
Consumer Behaviour
Brand Strategy

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16 Citations
1 h-Index
4 Article
1 Chapter
1 Conference proceeding
1 Book/Film/Article review

Building a brand portfolio: the case of English Football League (EFL) clubs
Pritchard, A., Cook, D., Jones, A., Bason, T. & Salisbury, P., 10 Aug 2020, In : European Sport Management Quarterly. (In-press), p. (In-press)
Research output: Contribution to journal › Article
Professional Sports Teams: Going Beyond the Core
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 4 Nov 2019, In : International Journal of Sports Marketing and Sponsorship. 20, 4, p. 554-566 13 p.
Research output: Contribution to journal › Article

Open Access
File
1 Citation (Scopus)

16 Downloads (Pure)
Professional Sports teams: Going beyond the core
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P. & Hickman, E., 2 Sep 2018, (Accepted/In press) British Academy of Management.
Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding
MK Dons and AFC Wimbledon – Moving the Goalpost and Rising from the Ashes’
Cook, D. & Anagnostopoulos, C., 20 Jan 2017, International Cases in The Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). UK: Routledge
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations
Anagnostopoulos, C., Gillooly, L., Cook, D., Parganas, P. & Chadwick, S., 9 Nov 2016, In : Voluntas: International Journal of Voluntary and Nonprofit Organizations. 28, 5, p. 2224-2250 27 p.
Research output: Contribution to journal › Article

Open Access
File
15 Citations (Scopus)

43 Downloads (Pure)

2 Participation in workshop, seminar, course
1 Participation in conference
1 Visiting an external academic institution

2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Timothy Downing (Contributor), David Cook (Contributor)
22 Mar 2018
Activity: Participating in or organising an event › Participation in workshop, seminar, course
University of Amsterdam
Ian Webster (Visiting lecturer), David Cook (Visiting researcher), Tom Bason (Visiting lecturer), Claire Harper (Visiting lecturer), Raj Banerjee (Visiting lecturer)
9 Apr 2018 → 13 Apr 2018
Activity: Visiting an external institution › Visiting an external academic institution
2nd Year Marketing Field Trip
Adrian Pritchard (Organiser), Claire Harper (Contributor), Ali Baig (Contributor), David Cook (Contributor)
23 Mar 2017
Activity: Participating in or organising an event › Participation in workshop, seminar, course
22nd European Association for Sport Management conference
David Cook (Speaker)
9 Sep 2014 → 12 Sep 2014
Activity: Participating in or organising an event › Participation in conference