• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20152020

Research output per year

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Personal profile

Research Interests

Branding; Sponsorship; Sport Marketing ; Creating Shared Value; Sport Mega Events

Biography

 

Responsiblibility for: Leading and teaching undergraduate and postgraduate students on marketing modules across several courses, including; Sport Marketing, Market Research, Campaign Management and Advertising Psychology; UG and PG dissertation supervision; International and domestic field trips and recruitment activity.

 

Research:

 

Currently undertaking a PhD (part-time), exploring a Creating Shared Value Approach to Sports Mega Events. 

 

Area of Expertise:

  • Sport Marketing
  • Market Research
  • Career Development
  • Consumer Behaviour
  • Brand Strategy

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