Personal profile

Research Interests

Consumer Identity, including acculturation and ethnic consumption; International Marketing, including transnational markets, mobility and multiculturalism; Marketing Theory, including cultural studies and sociocultural aspects of consumer behaviour

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Stakeholders Business & Economics
Ethical Business & Economics
Non-governmental organizations Business & Economics
Communication strategies Business & Economics
Mexico Business & Economics
Food Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2017

Nestlé in Mexico: The Good Food Versus The Good Life Dilemma

Galalae, C. & George, S. 4 May 2017 Strategic Marketing Cases in Emerging Markets. Adhikari, A. & Roy, S. K. (eds.). Switzerland: Springer Verlag, p. 1-10 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Stakeholders
Non-governmental organizations
Mexico
Communication strategies
Food

Re-Thinking the Notion of Mobility in Multicultural Marketplace: Psychological Mobility

Galalae, C., Kipnis, E. & Demangeot, C. 30 Apr 2017 Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Rossi, P. (ed.). Cham: Springer Verlag, p. 623-633 10 p. (Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS))

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Unravelling the multicultural consumer: Towards a typology of multicultural identities

Kataeva, S., Kipnis, E., Galalae, C. & Demangeot, C. 2017 Proceedings of the Academy of Marketing 2017 Conference. Academy of Marketing

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Open Access

Localising Foreign Experiences – an Exploration of the Consumption of German Christmas Markets in the UK

Broeckerhoff, A. & Galalae, C. 2016 Consumer Culture Theory Conference.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Sensemaking in cultural festivals and events

Omidvar, O. & Galalae, C. 2016 British Academy of Management Conference, Newcastle, UK, 6-8 September 2016..

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Activities 2012 2014

  • 7 Participation in conference

2014 Winter Marketing Educators Conference

Galalae, C. (Reviewer)
21 Feb 201423 Feb 2014

Activity: Participation in conference

Canon of Classics - Consumer Culture Theory Seminars, Odense, Denmark

Galalae, C. (Speaker)
1 Jan 2014

Activity: Participation in conference

TEDxFulbright Conference

Galalae, C. (Organiser)
1 Jan 2014

Activity: Participation in conference