Accepting PhD Students

    PhD projects

    New venture creation;
    Organisational Identity formation;
    Identity transitioning;
    Underdog entrepreneurship

    Willing to speak to media

    Calculated based on number of publications stored in Pure and citations from Scopus

    Research activity per year

    Personal profile


    Cherisse heads up the subject area, Entrepreneurship, as Curriculum Lead within the School of Marketing and Management at Coventry University. She is also a Board Director of Enterprise Educators UK, the leading professional network supporting enterprise and entrepreneurship educators across the world. Her research interests are in new venture creation and the cognitive and socio-material processes aspiring entrepreneurs experience as they navigate the boundaries between venture idea and venture formation. She is currently researching transformational entrepreneurial identities, destructive forms of entrepreneurship, responsible entrepreneurship education and underdog entrepreneurs.

    Cherisse has been lecturing at undergraduate and postgraduate level for the last 8 years at Coventry University and is recognised by Advance HE as a Senior Fellow of the Higher Education Academy and an Aurora Alumna.

    In terms of research activity, she has 15 publications ranging from books, book chapters, conference proceedings and three ABS 3* journal articles. She has presented her research at major academic conferences namely, Academy of Management (AOM), European Group of Organizational Studies (EGOS), British Academy of Management (BAM) and the Institute of Small Business and Entrepreneurship (ISBE).

    In addition to this, she is an editorial board member for Academy of Entrepreneurship journal and she periodically reviews articles for the Journal of Small Business and Enterprise Development, International Journal of Entrepreneurial Behavior & Research and the International Journal of Management Education.

    Cherisse also shares her expertise in enterprise and entrepreneurship education through duties as an external examiner for Teesside University and University of Nottingham.

    Research Interests

    My main research interest is on new venture creation. I adopt a sensemaking approach to explore new venture creation processes, idea development, entrepreneurial opportunity development, new venture identity development and identity transitions. Other research interests include gender and entrepreneurship, leadership and organisational behaviour and psychological approaches to entrepreneurship.

    I am currently working on a couple of projects:

    • Organisational Identity formation among aspiring entrepreneurs 
    • Underdog entrepreneurship
    • Transformational Entrepreneurship
    • Destructive entrepreneurship in emerging markets

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 4 - Quality Education
    • SDG 10 - Reduced Inequalities
    • SDG 13 - Climate Action

    Education/Academic qualification

    PhD Entrepreneurship, Making sense of entrepreneurial opportunities, University of Nottingham

    21 Sept 201112 Dec 2014

    Award Date: 7 Jul 2015

    MSc, International Employment Relations and HRM, London School of Economics and Political Science

    1 Sept 20091 Jul 2010

    Award Date: 1 Jul 2010

    Degree, Management and Psychology, The University of the West Indies

    1 Sept 20051 Jul 2008

    Award Date: 1 Jul 2008

    External positions

    External Examiner, University of Nottingham

    Sept 2021Dec 2025

    External Examiner, Teesside University

    1 Apr 201731 Dec 2023


    • H Social Sciences (General)
    • Entrepreneurship
    • Sensemaking
    • New venture creation
    • Identity
    • Qualitative research


    Dive into the research topics where Cherisse Hoyte is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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