Cherisse heads up the subject area, Entrepreneurship, as Curriculum Lead within the School of Marketing and Management at Coventry University. She is also a Board Director of Enterprise Educators UK, the leading professional network supporting enterprise and entrepreneurship educators across the world. Her research interests are in new venture creation and the cognitive and socio-material processes aspiring entrepreneurs experience as they navigate the boundaries between venture idea and venture formation. She is currently researching transformational entrepreneurial identities, destructive forms of entrepreneurship, responsible entrepreneurship education and underdog entrepreneurs.

Cherisse has been lecturing at undergraduate and postgraduate level for the last 8 years at Coventry University and is recognised by Advance HE as a Senior Fellow of the Higher Education Academy and an Aurora Alumna.

In terms of research activity, she has 15 publications ranging from books, book chapters, conference proceedings and three ABS 3* journal articles. She has presented her research at major academic conferences namely, Academy of Management (AOM), European Group of Organizational Studies (EGOS), British Academy of Management (BAM) and the Institute of Small Business and Entrepreneurship (ISBE).

In addition to this, she is an editorial board member for Academy of Entrepreneurship journal and she periodically reviews articles for the Journal of Small Business and Enterprise Development, International Journal of Entrepreneurial Behavior & Research and the International Journal of Management Education.

Cherisse also shares her expertise in enterprise and entrepreneurship education through duties as an external examiner for Teesside University and University of Nottingham.

My main research interest is on new venture creation. I adopt a sensemaking approach to explore new venture creation processes, idea development, entrepreneurial opportunity development, new venture identity development and identity transitions. Other research interests include gender and entrepreneurship, leadership and organisational behaviour and psychological approaches to entrepreneurship.

I am currently working on a couple of projects:

• Organisational Identity formation among aspiring entrepreneurs 
• Underdog entrepreneurship
• Transformational Entrepreneurship
• Destructive entrepreneurship in emerging markets