Carlos Ferreira


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    Personal profile

    Research Interests

    I am an experienced researcher, whose interests include adoption and use of data by organisations and individuals, business ethics and policy analysis. My passion is to understand complex phenomena and to distil them into nuanced strategic insights for organisations. My current focus is on the role of data as a mechanism for addressing interlocking social, environmental and health challenges.


    I have a background in Social Psychology and Economics, and in the past I worked in the Marketing Research industry. I have led cross-European consortia in extensive policy analysis projects, with a focus on learning best practice and knowledge transfer across countries. My research has informed decision-making for organisations such as large NGOs, a large UK supermarket chain, the UK’s jewellery industry and Coventry City Council. I have also consulted with the Estonian and Latvian governments on how to promote cooperation in their respective regional policies. I have been invited to present my findings to the European Committee of Regions, and have produced briefing papers for the European Commission in preparation for the European Union’s post-2020 Regional Policy.

    Vision Statement

    Economic phenomena don’t emerge naturally; they are constructed. My research focuses on how people, ideas, technology, data and power all come together in economic assemblages to produce the modern economy – or how they fail to do so. For this purpose, my work takes a multidisciplinary approach, informed by disciplines such as economic geography, economic anthropology, marketing and economics.

    In addition to my research work, I am the Academic Director for the Doctorate in Business Administration (DBA). In that role I am responsible for the overal design of the DBA, support the supervisors in ther work with the DBA candidates, and oversee the acadic integrity of the programme. I also deliver a number of workshops. I also deliver lectures on business ethics to the MBA programme, and I have produced a teaching case on business ethics, used across various FBL modules.



    Dr Carlos Ferreira joined Coventry University in January 2014. He holds a BSc in Psychology, a PgDip in Marketing and an MSc in Applied Environmental Economics. Before his academic career, he worked in the marketing research industry in Portugal.

    Dr Ferreira’s doctoral research focused on markets for biodiversity offsets. The resulting thesis brought together Social Studies of Finance and Neo-Polanyian Instituted Economic Process approaches to identify the generative mechanisms involved in the creation of these markets. This doctoral research was funded by the Sustainable Consumption Institute, University of Manchester.


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