Personal profile

Research Interests

My research interests focus on how economies are constructed and changed. Specific topics of interest include the creation of markets for the governance of public goods; regional economic development; and the role and potential of cryptocurrencies.

Vision Statement

Economic phenomena don’t emerge naturally; they are constructed. My research focuses on how people, ideas, technology, data and power all come together in economic assemblages to produce the modern economy – or how they fail to do so. For this purpose, my work takes a multidisciplinary approach, informed by disciplines such as economic geography, economic anthropology, marketing and economics.

My current work looks at a number of specific contexts, including: local and regional economic development; markets for biodiversity offsets; social investment; and cryptocurrencies.


Dr Carlos Ferreira joined Coventry University in January 2014. He holds a BSc in Psychology, a PgDip in Marketing and an MSc in Applied Environmental Economics. Before his academic career, he worked in the marketing research industry in Portugal.

Dr Ferreira’s doctoral research focused on markets for biodiversity offsets. The resulting thesis brought together Social Studies of Finance and Neo-Polanyian Instituted Economic Process approaches to identify the generative mechanisms involved in the creation of these markets. This doctoral research was funded by the Sustainable Consumption Institute, University of Manchester.

Carlos’ research interests focus primarily on how economies are made and changed, with an evolving interest in how alternative economic spaces and actors are imagined and constructed. Located at the intersection of business and policy, his work explores two main topics: how to deliver sustainable, inclusive and smart regional economic development; and how data and humans come together in business environments.

Dr. Carlos Ferreira is Co-PI in the ReSSI and Measuring the Social, Making Markets projects, and PI in the Consumers and Biodiversity Offsets project. He is also the Course Development Lead for the upcoming MSc in Social Value Accounting and Investment, a partnership between CU and Social Value UK.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2017

Social Media Advertising: Factors Influencing Consumer Ad Avoidance

Ferreira, C., Moraes, C., Michaelidou, N. & McGrath, M. 1 Jun 2017 In : Journal of Customer Behaviour. 16, 2, p. 183-201 19 p.

Research output: Contribution to journalArticle

Individual factors
Conceptual model
Structural equation modeling
Textile industry
Empirical data
Structural equation modeling

All together or going it alone? Normativities and the variety of markets for biodiversity offsets

Ferreira, C. 22 Oct 2015 Responsibility at Stake in the Governance of Innovation Processes. Larédo, P., Randles, S. & Nugruho, Y. (eds.). Edward Elgar Publishing, Vol. (In Press)

Research output: Chapter in Book/Report/Conference proceedingChapter

Problem solving
Environmental problems

Signalling Change: Jewellery SMEs and Corporate Social Responsibility

Carrigan, M., Moraes, C., Bosangit, C. & Ferreira, C. Mar 2015 Coventry: Coventry University.

Research output: Book/ReportOther report

Corporate social responsibility

Activities 2011 2014

  • 12 Participation in conference

British Academy of Management Conference 2014

Ferreira, C. (Speaker)
9 Sep 201411 Sep 2014

Activity: Participation in conference

Royal Geographical Society Annual Conference

Ferreira, C. (Speaker)
26 Aug 201429 Aug 2014

Activity: Participation in conference

European Association for the Study of Science and Technology (EASST) Conference 2014

Ferreira, C. (Speaker)
17 Sep 201419 Sep 2014

Activity: Participation in conference

The Institute of Social Marketing Open University (ISM-Open) Conference

Ferreira, C. (Speaker)
29 Sep 2014

Activity: Participation in conference

American Association of Geographers Annual Meeting

Ferreira, C. (Speaker)
7 Jul 2012

Activity: Participation in conference